323 Design Reviews & Agency Profile

About 323 Design

323 Design is a web design and marketing studio at 200 Seaboard Lane in Franklin, Tennessee. Kirk Johnson founded it in 2003. He grew up in Nashville, played quarterback at the University of Illinois, and still works as one of the studio's web and logo designers. The team is a small group of designers, developers, writers and digital marketers. It serves Franklin, Brentwood, Nashville and the wider Middle Tennessee area, and has some clients in other states. Over more than 20 years the studio has kept the same message: affordable work, personal support, and a person who answers the phone.

Dental work is part of a broad small-business portfolio. The only dental project shown is a logo for Kids Dental Nashville, a pediatric practice. It sits among logos for financial, landscaping and music businesses and websites for builders, law firms and restaurants. About 116 live websites are linked to the studio, three of them dental care sites. 323 Design appeared in a 2026 roundup of Nashville dental marketing agencies as a fit for solo and small practices that want a locally built website and logo.

The local SEO work starts with a free audit or consultation. There are no fixed packages, and each plan is built around the client's goals, market and budget. Typical tasks include on-page optimisation, technical audits, content strategy and link building. Local work covers Google Business Profile optimisation, consistent listings in Williamson County directories, review strategy and pages for specific neighbourhoods. In Franklin it targets downtown Franklin, Cool Springs, Berry Farms and Westhaven. It also offers generative and answer engine optimisation, using structured content and schema, to help businesses appear in Google AI Overviews, ChatGPT and Perplexity. One example query is the best dentist in Franklin, TN. If rankings fall after a Google update, the team audits the site and draws up a recovery plan.

The studio fits Williamson County and Nashville practices that want brand identity, website and local search handled by one local team, with face-to-face access. It does not offer dental-only services such as patient-recall systems. No dental case studies or results are published.

Most businesses see meaningful SEO movement within six to twelve months. Clients receive monthly reports, and progress meetings are held monthly or quarterly, by video or at the Cool Springs office. These meetings look at traffic, leads, conversions and return on investment. Prices are quoted per project. Small design jobs are billed by the hour and larger ones at a flat fee. The minimum retainer is under $500 a month.