Edinburgh digital agency for large brands, combining SEO, GEO, paid media and analytics
About 8 Million Stories
8 Million Stories, which trades as 8MS, is a digital marketing agency at 5 Rutland Square in Edinburgh. It was formed in 2012 (some sources say 2013 or 2014). Co-founder and chief executive Lyndsay Menzies had about ten years of marketing experience before starting the business and wanted an independent agency that could move quickly. The company has run campaigns in 52 countries and 42 languages, and in 2019 it also had a London presence.
The service mix covers paid media, SEO and GEO, content, social media, and data and analytics, plus strategy work such as audience analysis, international campaigns and training. Search is sold as 'search ecosystem optimisation', joining traditional SEO with optimisation for AI-generated answers. Sub-services include technical SEO, on-site content, off-site optimisation and local search, where the team works on Google Business Profile listings and uses structured data to reach nearby customers across search and AI platforms. Much of this is supported by Codex, their own software, which reports share of search, alerts users when competitors publish content, analyses competitor content and runs technical health and carbon footprint checks.
The client base is made up of large brands rather than local practices. Named clients include Tesco Bank (since 2021), Royal London, BBC World Service, Northern Trains, Jus-Rol, General Mills, VisitBritain and Glenfiddich. A BBC News campaign aimed at young audiences in India reached 5 million unique visitors against a 3.4 million target, produced more than 18 million engagements, and won Best Use of Digital at the 2022 BIMA Awards. For Jus-Rol, an influencer-led paid social test in 2023 produced 106,000 paid clicks, and the agency has managed that brand's website content and SEO since 2021.
No dental, medical or healthcare clients are named, and there is no dental or healthcare page. The most realistic fit is a dental group, DSO or dental product brand with a substantial budget that needs multilingual campaigns, structured data and analytics across many sites or countries. A single-site practice looking for routine local SEO would be a small account for an agency of this type, and would find little sector-specific material to judge them on.
Testimonials from client marketing leads describe the agency as an extension of the in-house team, focused on performance and strategic in its advice. Most of its clients and most of its staff have stayed for more than five years. It does not publish prices, contract terms or a reporting schedule. Prospective clients start through a contact form, email or phone.
8 Million Stories' Website
8 Million Stories at a Glance
| Founded | 2012 |
|---|---|
| Headquarters | Edinburgh, Scotland, UK |
| Leadership | Lyndsay Menzies (Co-founder and CEO) |
| Languages | English; campaigns delivered in 42 languages |
| Pricing | $5,000+ · $50-$99/hr |
| Tools & partnerships | Codex (proprietary share-of-search, competitor content, technical health and carbon footprint software) |
Dental Marketing Services
- Technical SEO
- on-site content
- off-site optimisation
- local search and Google Business Profile optimisation
- structured data
- GEO for AI search
- paid media
- social media
- data and analytics
- multilingual and international campaigns
Dental Clients & Results
- BBC World Service (BBC News India): 5 million unique visitors vs 3.4 million target, 18 million+ engagements, AR filter used 1.3 million times (2021-2022)
- Jus-Rol: 106,000 paid clicks from one boosted influencer asset (2023)
Why Dentists Choose 8 Million Stories
- Runs campaigns in 52 countries and 42 languages
- Has worked with Tesco Bank since 2021
- Office at 5 Rutland Square in Edinburgh's West End
- Offers both SEO and GEO for AI search
- Clutch lists a $5,000+ minimum project
Key Strengths
- Uses data and analytics to steer a practice's spend across search and social channels
- Runs multilingual campaigns for practices serving patients across languages
- Offers GEO so practices appear in AI search answers
- Creates content that explains treatments and supports practice SEO
Awards & Recognition
- BIMA Awards 2022, Best Use of Digital (BBC News campaign)
How the DSA Score Breaks Down
Points earned: 24 of 100 (profile 30 × 0.8 + client feedback 0). DSA Score: 85/100
Where 8 Million Stories Is Listed
Questions Dentists Ask About 8 Million Stories
Has 8MS worked with dental practices?
No dental or healthcare clients are named. Their clients are large brands such as Tesco Bank, Royal London, BBC World Service and Northern Trains.
Do they offer local SEO?
Yes. Their local search service covers Google Business Profile optimisation and structured data to improve visibility to nearby customers in both search engines and AI platforms.
Can they run campaigns in other languages?
The agency has run campaigns in 52 countries and 42 languages, which could suit dental groups serving multilingual patients.
What is Codex?
Codex is their own software. It reports share of search, flags new competitor content, analyses competitor content and includes technical health and carbon footprint modules.
How much does 8MS charge?
They do not publish prices or contract terms on their website. Enquiries go through their contact form or phone line.
Reviews of 8 Million Stories
No reviews on this site yet. Have you worked with 8 Million Stories? Your review helps other dentists choose.