St. Louis local SEO agency with map-grid tracking and month-to-month terms
About Insite Advice
Insite Advice is a digital marketing agency based at 2122 Marconi Avenue in The Hill neighbourhood of St. Louis, Missouri. Founder and owner Alex Wolk started it in the early 2000s. It started in January 2002 and was incorporated that April (one profile says he founded it in 2001, soon after college). It has 10 to 49 staff, including a project manager, two account managers and a designer-developer.
Wolk started his first business at 15. He wrote a book, Clicks to Customers: The SaaS Digital Marketing Handbook, and he hosts the Insite Advice Podcast. Its recognition includes Top 20 Companies Under 20 from Small Business Monthly, a Best in Business award, a Best Tourism Site award and a Most Influential listing from Alive Magazine. It holds a Google Partner badge.
Their St. Louis SEO service has a 90-day start. The first steps are a consultation and market analysis, then onboarding, where the client's Google Business Profile, Search Console and Analytics are connected to Local Ranker, the agency's own tracking platform. Next come a technical and content audit with a competitor benchmark, profile category and service clean-up, and keyword mapping with one topic per URL. Technical fixes come before new content, and content goes through a review portal. After that, the agency expands into nearby areas through citations and community outreach. Google Business Profile work is part of every plan. Keyword research includes neighbourhood names, ZIP codes and county terms.
The agency has no dental clients. Dentists appear only as an example of a saturated suburban market that takes longer to rank. Its healthcare work includes a portfolio entry for Fertility Partnership, a fertility clinic whose schedule is booked months ahead, and BJC HealthCare is a past client. Local results include a law firm that went from top-three map visibility at its own office to 87% of the metro in about four months, with a 164% jump in monthly contacts. A tutoring firm reached 92% top-three coverage, and a masonry contractor grew from 5 to 325 qualified leads.
The only Clutch review is a 5.0 from another marketing agency, which praised the team's habit of testing new tactics. The BBB rates the company A+, but it is not BBB accredited.
SEO costs $1,500 to $3,500 per month, depending on keyword count and competition. Plans run month to month with 30 days' notice. Clients keep all published content and own their Google Business Profile, Search Console and Analytics accounts. One monthly report combines profile, search, analytics and lead data, and it counts contacts rather than qualified leads. This model suits single-site and multi-location practices around St. Louis that want map-pack coverage tracked by neighbourhood.
Insite Advice's Website
Insite Advice at a Glance
| Founded | 2002 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | St. Louis, Missouri, USA |
| Leadership | Alex Wolk (Founder and Owner); Eranda Goldacker (Project Manager); Lee Kreutzman (Account Manager); Mark Laschober (Account Manager) |
| Languages | English |
| Pricing | SEO $1,500 to $3,500 per month depending on keyword count and competitiveness; $100-$149/hr and $5,000+ minimum project |
| Contracts & reporting | Month-to-month with 30 days' notice; client keeps published content and owns GBP, Search Console and Analytics; Local Ranker access ends with engagement; single monthly report; dedicated account manager |
| Tools & partnerships | Google Partner; Local Ranker (proprietary); Google Business Profile; Google Search Console; Google Analytics |
Dental Marketing Services
- Local SEO
- Google Business Profile optimisation and maintenance
- citation building and clean-up
- technical SEO remediation
- keyword and content mapping
- on-page content
- link building
- local landing pages
- review strategy
- map-grid rank tracking via Local Ranker
- web design
- PPC
- monthly reporting
Dental Clients & Results
- Niesen, McDonough & Niesen (law firm): top-three map visibility expanded from one point to 87% of tracked metro, 66 contacts in Dec 2025 up 164% month over month (Sept 2025 to Jan 2026)
- Mackler Associates (test prep): 92% top-three map coverage and contacts up 46.7% year over year (by Dec 2025)
- Porter Tuckpointing: qualified leads grew from 5 to 325
Why Dentists Choose Insite Advice
- Founded in 2002 by Alex Wolk
- Office on Marconi Avenue in The Hill, St. Louis
- Clients include BJC Healthcare and a fertility practice
- A client's main keyword went from 54th to first
- Manages Google Business Profiles as a separate service
Key Strengths
- Tests new search tactics to keep improving a practice's results
- Focuses on patient conversions rather than traffic and rankings alone
- Offers reputation management and marketing automation for patient follow-up
- Provides UX and UI design for practice websites
Awards & Recognition
- Top 20 Companies Under 20 (Small Business Monthly)
- Best in Business, St. Louis Internet Marketing and Web Design
- Best Tourism Site (Travel Industry of America)
- Most Influential (Alive Magazine)
How the DSA Score Breaks Down
Points earned: 64.7 of 100 (profile 66 × 0.8 + client feedback 11.9). DSA Score: 93/100
What Clients Say About Insite Advice
- 1 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 1
SEO consulting client found the founder eager to test new tactics and steadily improving results.
See it on clutch.coWhere Insite Advice Is Listed
Questions Dentists Ask About Insite Advice
Have they done SEO for dental practices?
No. They have no dental clients or dental case studies. Their healthcare work includes Fertility Partnership, a fertility clinic, and BJC HealthCare is a past client.
How much does their SEO cost?
SEO costs $1,500 to $3,500 per month. The figure depends on how many keywords are targeted and how competitive the market is.
Am I locked into a contract?
No. Plans are month to month with 30 days' notice. Clients keep their content and their Google Business Profile, Search Console and Analytics accounts.
How do they measure local rankings?
They use their own Local Ranker platform, which tracks map-pack positions across a grid of points in the metro area. Monthly reports combine these results with Search Console, Analytics and contact data.
Who founded the agency?
Alex Wolk founded Insite Advice in St. Louis in the early 2000s and is the owner. He also wrote a SaaS marketing handbook and hosts the Insite Advice Podcast.
Reviews of Insite Advice
No reviews on this site yet. Have you worked with Insite Advice? Your review helps other dentists choose.