Amsterdam AI-assisted search agency with fixed monthly prices and monthly cancellation
About Searchlab
Searchlab B.V. is an online marketing agency founded in Amsterdam in 2016 by Ruud ten Have. It is registered under KvK number 73373540 and works from the A'DAM Toren on Overhoeksplein, across the IJ from Centraal Station. It started mainly as a Google Ads agency for mid-sized companies. Since 2024 it has built its own AI systems that work inside client tools such as WordPress, HubSpot and the Google, Meta and LinkedIn ad managers. It has six people working in Dutch and English. The small team of senior marketers reviews the AI output and speaks to clients directly. It is not linked to SearchLab Digital in the US.
Its SEO work covers technical audits, content and keyword strategy, on-page optimization, local SEO, link building and content production. The local search work is the part most relevant to a dental practice. It includes completing the Google Business Profile with categories, services, photos, Q&A and posts, responding to reviews and running a routine for requesting them. It also keeps name, address and phone details consistent and builds citations on Dutch directories such as Cylex and De Telefoongids. A generative engine optimization service measures each month whether a business appears in ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, using a fixed set of local and national questions.
The process starts with a free 30-minute call. A fixed-price proposal follows within five working days, and audits, technical fixes and first content arrive in weeks two and three, with weekly updates after that. Monthly plans are Focus from €1,500, Start at €3,000, Grow at €4,000 and Scale at €5,000. Custom work starts at €7,500, and new websites start at €7,500 as a one-off. Contracts can be cancelled monthly, though the agency suggests at least six months for SEO. Its tools include Ahrefs, Semrush, Screaming Frog and GA4.
Its cases give figures for named clients. Xusic went from 1.8 to about 16.7 new subscribers a month through Google Ads. SECWATCH saw 300% more monthly conversions, Fournituren.nl grew revenue 60% within a year, and Europa-Makler moved from page two to page one in Google. Past clients also include Leids Universitair Medisch Centrum. No dental practice is named.
Reviews average 4.7 from 19 on Google and 4.84 from 20 on Sortlist. Clients mention speed, knowledge, reliability and value for money. It has been a Google Partner since 2016 and a Facebook Premium Partner since 2021. In the October 2026 GEO Agency Index Nederland it placed 20th of 222 agencies. Searchlab suits a Dutch dental practice that wants local SEO, Google Ads and AI search tracking on a fixed monthly fee.
Searchlab's Website
Searchlab at a Glance
| Founded | 2016 |
|---|---|
| Team size | 6 employees |
| Headquarters | Amsterdam, North Holland, Netherlands |
| Leadership | Ruud ten Have (Founder) |
| Languages | Dutch, English |
| Pricing | Fixed monthly fees: Focus from €1,500; Start €3,000; Grow €4,000; Scale €5,000; custom from €7,500. Websites from €7,500 one-off. No hourly billing. |
| Contracts & reporting | Cancellable monthly with no long-term contract or exit fee; minimum of six months advised for SEO; proposal within five working days; free growth analysis delivered within two weeks; weekly updates; monthly AI visibility reports per engine |
| Tools & partnerships | 50+ proprietary AI tools; Ahrefs; Semrush; Screaming Frog; GA4; WordPress; HubSpot; Google Partner (since 2016); Facebook Premium Partner (2021); Channable Partner (2020) |
Dental Marketing Services
- No dental-specific package. Relevant general services: local SEO
- Google Business Profile optimization and review requests
- NAP consistency and Dutch directory citations
- technical SEO audits
- content and keyword strategy
- link building
- Google Ads
- social ads
- AI search (GEO) visibility tracking
- conversion optimization
- website building
Dental Clients & Results
- Xusic: Google Ads new subscribers rose from 1.8 to about 16.7 per month
- SECWATCH: 300% more conversions per month and 38% higher conversion rate
- Fournituren.nl: revenue up 30% after three months and 60% after one year
- Boccale: 70% more visitors and 55% more revenue
- Nibo Stone: Google ranking from position 17 to 5
- Europa-Makler: Google ranking from page two to page one
Why Dentists Choose Searchlab
- Three fixed monthly tiers of €3,000, €4,000 and €5,000
- Cancel any month, no long contract
- Written proposal within five working days
- Clients message the people doing the work directly
- Publishes its own research on Dutch SEO and AI search
Key Strengths
- Runs Google Ads and Facebook campaigns for practices alongside organic search
- Audits a practice's Google Business Profile on 40+ factors with its own AI optimiser
- Measures a practice's AI visibility monthly in ChatGPT, Gemini, Perplexity and Claude on patient questions
Awards & Recognition
- Google Partner (2016)
- Facebook Premium Partner (2021)
- Channable Partner (2020)
How the DSA Score Breaks Down
Points earned: 64 of 100 (profile 63 × 0.8 + client feedback 13.6). DSA Score: 93/100
What Clients Say About Searchlab
- 4 on Google
- 3 on its website
Clients Most Often Praise
- Understanding of dentistry 3
- More new patient bookings 1
- Value for money 1
- Higher Google Maps & local rankings 1
Robin Zijlstra says Searchlab doubled their revenue through AdWords and Facebook campaigns.
See it on searchlab.nlMarc Ligthart describes Searchlab's Google Ads experts as smart, skilled and quick to act.
See it on searchlab.nlTom Rietveld recommends Searchlab for outsourcing online marketing; they think along actively and take work off your hands.
See it on searchlab.nlShow 4 more client reviews
- Stef Heutink calls them a top agency: fast, very knowledgeable, friendly, with excellent value for money. Google
- Manuel van Breemen says the work saves a lot of time and organic traffic has never been higher. Agency website
- Stijn Nieman says Searchlab is the first agency to truly deliver on the promise of AI. Agency website
- Orfirah Helstone says Searchlab applied its full expertise plus AI tooling to their business. Agency website
Where Searchlab Is Listed
Questions Dentists Ask About Searchlab
Has Searchlab worked with dental practices?
No dental practice is named in its cases. Leids Universitair Medisch Centrum is a past client, and its local SEO and Google Business Profile service applies to any local practice.
What does Searchlab cost?
It charges fixed monthly fees from €1,500 for a single track up to €5,000 for four channels. Custom work and new websites start at €7,500. It does not bill by the hour.
Do I have to sign a long contract?
No. Plans can be cancelled monthly without a fee, although the agency recommends at least six months for SEO because rankings usually build over three to six months.
Can it show whether my practice appears in ChatGPT?
Yes. Its GEO service takes a baseline in the first week and then checks visibility each month in ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, using fixed local and national questions.
Who will I deal with day to day?
Clients speak directly to the senior marketers doing the work. Founder Ruud ten Have leads the agency.
How do clients rate Searchlab?
It holds 4.7 from 19 Google reviews and 4.84 from 20 Sortlist reviews. Clients mention speed, expertise and good value.
Reviews of Searchlab
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