Athens marketing and software house with clinic clients and in-house AI SEO tools
About VALUE
VALUE is a marketing and software agency based at Korai 2 in Nea Smyrni, in southern Athens. It trades as VALUE Marketing IKE and was founded in 2018. It has 10 to 49 staff, about 22 people, many working remotely, in Greek and English. Konstantinos Kotsigiannis is CEO and co-founder, and leads its AI work. Ioanna Anastasaki is co-founder and chief strategy and growth officer.
The agency mixes branding, UX and UI design, web development, SEO, social media, email marketing and paid ads with AI consulting and custom AI agents. It has built a set of its own tools: a GEO and SEO suite, a chat assistant called echo, an ads simulator, a UX audit, a CRO monitor, a keyword tool and an ad-spying tool. Its SEO work covers WordPress, Shopify and Magento sites. Content usually runs alongside social advertising on Facebook, Instagram and LinkedIn.
It has done more healthcare work than most general agencies in Greece, though none for dental practices. Pneumocen, a respiratory clinic in Athens, hired it in 2020. The work covered the website, social channels and Google ads, and the clinic got 50% more web traffic and 30% more walk-in patients. It ran social campaigns for a fertility clinic in Thessaloniki aimed at UK and Greek patients. It rebranded and rebuilt the site of an aesthetic surgery clinic in Switzerland in 2023. It also wrote copy and built the web presence for Figura & Eonia, a medical aesthetics company. Other work includes an SEO project for the Messi Foundation and app work for the drug company Aenorasis.
Its best-known work outside health is for the food site of chef Akis Petretzikis. That project won a Web Excellence Award in 2022, UX|CX Awards in 2023 and an E-volution award for email automation in 2024. Other results include a rise in direct sales from 13% to 20% within a month for the hospitality firm halu!. A travel app's daily users grew from 50 to 600. The ride-hailing app Beat had its best quarter for user acquisition at a lower cost.
Clutch shows 5.0 from 19 reviews, with timeliness, communication and creativity mentioned most often. A few reviewers wanted stronger motion design or an earlier creative workshop. Feedbax shows 4.5 from 16 reviews, including two one-star ratings with no text. The minimum is $5,000 and rates run $50 to $99 an hour (some listings say a €10,000 minimum and €50 to €74). One nonprofit paid €1,250 a month for social media management on top of a €5,500 website.
VALUE's Website
VALUE at a Glance
| Founded | 2018 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Nea Smyrni, Attica, Greece |
| Leadership | Konstantinos Kotsigiannis (CEO and Co-founder); Ioanna Anastasaki (Co-founder, Chief Strategy and Growth Officer) |
| Languages | Greek, English |
| Pricing | $5,000+ minimum, $50-$99 per hour, most projects under $10,000 (some listings say €10,000 minimum, €50-€74 per hour). Examples: social media management €1,250 per month; website €5,500. |
| Tools & partnerships | WordPress; Shopify; Magento; Adobe Experience Manager; Figma; Asana; Jira; Notion; Slack; proprietary GEO and SEO Suite, echo, Ads Simulator, UX Audit, CRO Monitor, Keyword Forge, Ad Spy |
Dental Marketing Services
- Branding and brand identity
- website design and development
- UX/UI design
- SEO and GEO
- copywriting
- social media management and ads
- Google Ads
- email marketing and automation
- AI chat assistant (echo)
- CRO monitoring
Dental Clients & Results
- Pneumocen (respiratory clinic, Athens): website traffic up 50% and patient walk-ins up 30% (from March 2020)
- halu!: direct sales share rose from 13% to 20% within a month (2024-2025)
- Droplet travel app: daily users from 50 to 600, cost per download from $0.50 to $0.30-0.40 (2020)
Why Dentists Choose VALUE
- Writes content for a medical aesthetic firm
- Design paired with SEO and social
- 5.0 from 19 Clutch reviews
- Projects from $5,000
Key Strengths
- Grasps a clinic's concept quickly and delivers from short briefs
- Runs brand advertising campaigns that grow a practice's social following
- Brings fresh ideas and experiments with patient email and practice website UX
Awards & Recognition
- Web Excellence Awards 2022, Excellence Award Website Food and Beverage (Akis Petretzikis)
- UX|CX Awards 2023, Best in Food and Beverage (Akis Petretzikis)
- E-volution Awards 2024, Best Use of Email and Marketing Automation (Akis Petretzikis)
How the DSA Score Breaks Down
Points earned: 59.8 of 100 (profile 53 × 0.8 + client feedback 17.4). DSA Score: 92/100
What Clients Say About VALUE
- 3 on Google
- 5 on review sites
Clients Most Often Praise
- Dental website design 4
- Value for money 1
- Higher Google Maps & local rankings 1
In ShortClients praise creativity, professionalism, fast delivery without long briefs, and branding/web/UX quality.
Copywriting and web design for a medical aesthetics company; agency grasps concepts quickly and delivers as asked.
See it on clutch.coSEO, email and UI/UX for a food platform; praises fresh ideas and willingness to experiment.
See it on clutch.coAd/motion design and digital strategy for a ride-hailing app; delivers on time with short briefs.
See it on clutch.coShow 5 more client reviews
- Rania Filopoulou, Marketing Manager, Athena Organization: Website redesign, social media and ads for a social-care nonprofit; team are creative problem-solvers. Clutch, Feb 15, 2021
- Anna Zahoulitou, General Manager, Anna Rent A Car: Branding and website for a car rental firm; praised distinct brand identity and user-friendly site. Clutch, Oct 26, 2023
- George Missas praises the team's impeccable cooperation and coordination. Google, 3 June 2025
- Andreas Tavoulareas: Brand advertising campaign brought many new followers. Google, 25 October 2023
- Alkis Karoutis: Considers VALUE one of their best choices. Google, 25 October 2023
Where VALUE Is Listed
Questions Dentists Ask About VALUE
Has VALUE worked with medical practices?
Yes. Their clients include Pneumocen, a respiratory clinic, a fertility clinic in Thessaloniki, an aesthetic surgery clinic in Switzerland and the medical aesthetics firm Figura & Eonia. No dental practices are named.
What results have clinic clients reported?
Pneumocen got 50% more website traffic and 30% more walk-in patients after VALUE took over its website, social media and Google ads. For the fertility clinic, the campaigns met the agreed targets and brought email enquiries.
Do they offer SEO on its own or as part of a bigger project?
SEO is one of several services and often comes with branding, web design and social media. They also run an in-house GEO and SEO suite for AI search visibility.
What is their minimum budget?
The minimum is $5,000, with rates of $50 to $99 an hour. Some listings give a €10,000 minimum and €50 to €74 an hour.
Who leads the agency?
Konstantinos Kotsigiannis is CEO and co-founder, and Ioanna Anastasaki is co-founder and chief strategy and growth officer.
Reviews of VALUE
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