Berlin Shopify and conversion optimisation studio with UX and SEO, not dental-specific
About applepie Berlin
applepie is a Berlin e-commerce studio that builds and tunes online shops, mostly on Shopify. It was founded in 2018 by Erdem Güner, who runs the business as founder and managing director. It is registered as a sole proprietorship. It has an eleven-person team covering Shopify development, UX and UI design, performance and email marketing, within the 10-49 employee band. It has two Berlin addresses, a head office on Lohmühlenstraße and a second site on Rheinsberger Straße in Mitte.
E-commerce development is 30% of the work, conversion optimisation and UX/UI design are 15% each, and SEO, web design, web development and ERP consulting take 10% each. Their SEO work is mainly technical, alongside content, local and multilingual optimisation. Typical tasks include shop set-up, migration from platforms such as Wix or WooCommerce, redesigns, custom features beyond standard Shopify apps, Klaviyo email flows, page speed audits and tracking repairs.
The agency is not a dental marketing specialist. Dental and medical are among ten industries at 10% each, but none of the reviews comes from a clinic. What a practice would get is the team's conversion work. The measurable results are e-commerce ones: an organic food retailer's conversion rate went from 0.85% to 3.65%, a Shopify store run through a Berlin UX agency went from 0.75% to 2.3% in its first week, and a Swiss clothing brand saw conversion up 3% and about 200,000 in extra earnings over four months. For a client called HAVENS LIVING, occupancy rose from 10% to 95% in five months, which shows they have worked on a booking-based business.
Clutch shows a 5.0 average from 12 reviews. Quality and willingness to refer score 5.0, and schedule and cost score 4.8. Reviewers most often mention timely delivery, high-quality work and knowledgeable staff, and describe the team as easy to reach by email, Slack, phone or video call. Two reviews mention launch dates that slipped, partly because of delays on the client's side. A Berlin labour-market nonprofit that had its website rebuilt kept the team on a monthly support contract after launch.
On price, rates run $150 to $199 per hour with a $5,000 minimum project (some listings give a lower entry point of €2,000), and most work falls between $10,000 and $49,999. Quotes follow an initial call rather than fixed packages. The agency is an official Shopify Partner and works in German and English. Totals include more than 700 projects for over 340 clients in Germany, France, Japan, Korea and the USA. For a dental group, applepie fits best for website conversion, booking-flow UX or shop-style product sales, not for ongoing local SEO or Google Business Profile management.
applepie Berlin's Website
applepie Berlin at a Glance
| Founded | 2018 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Berlin, Berlin, Germany |
| Other offices | Rheinsberger Straße, Berlin (second Berlin office) |
| Leadership | Erdem Güner (Founder and Managing Director) |
| Languages | German, English |
| Pricing | $150-$199/hr, minimum project $5,000+ (some listings say from €2,000), most projects $10,000-$49,999; individual quotes after an initial call, no fixed packages. |
| Contracts & reporting | Quotes are prepared after an initial call. Response time is under 24 hours. Some clients keep monthly support contracts after launch, with communication by Slack, email, phone and video calls. |
| Tools & partnerships | Shopify (official Shopify Partner); Klaviyo; Google Analytics 4; Google Search Console; WordPress; Adobe Experience Manager; WooCommerce (migrations) |
Dental Marketing Services
- Conversion rate optimisation
- UX and UI design
- technical SEO
- website design and development
- tracking and GA4 setup
- page speed audits
- email marketing with Klaviyo
Dental Clients & Results
- Steinberger (organic food retailer): conversion rate 0.85% to 3.65% (from Apr 2020)
- Shopify store via Berlin UX agency: conversion rate 0.75% to 2.3% in the first week
- Edelvetica (Swiss clothing retailer): conversion rate up 3% and about 200K added earnings in four months (2020-2023)
- HAVENS LIVING: occupancy 10% to 95% in five months
Why Dentists Choose applepie Berlin
- Conversion rate 0.75% to 2.3% case
- Twelve 5-star reviews
- Nutrition brand relaunch
- Shopify and UX specialists
- Two Berlin offices
Key Strengths
- Reworks site UX so patients find treatments and booking faster
- Builds Shopify stores for practices selling oral-care products
- Turns existing practice website traffic into more booked appointments through conversion work
- Shows clinic owners quickly how each website improvement idea would be implemented
How the DSA Score Breaks Down
Points earned: 58.9 of 100 (profile 55 × 0.8 + client feedback 14.9). DSA Score: 92/100
What Clients Say About applepie Berlin
- 4 on review sites
Clients Most Often Praise
- Dental website design 1
In ShortClutch clients cite fast responsiveness, care for projects and Shopify/e-commerce CRO results.
CRO for online clothing retailer; agency responded fast and showed how ideas could be implemented.
See it on clutch.coWebsite design and development for a labor-market nonprofit; team genuinely cared about the project.
See it on clutch.coShopify conversion support; pleasant collaboration with great results.
See it on clutch.coShow 1 more client review
- Asmir Samardzic, CEO, HOLY PIT!: E-commerce development for online retailer; pleased with outcome and plans to rehire. Clutch, Oct 21, 2020
Where applepie Berlin Is Listed
Questions Dentists Ask About applepie Berlin
Is applepie a dental marketing agency?
No. They focus on Shopify e-commerce, conversion optimisation and UX. Dental is among their ten industries, but no dental client review or case study is public.
What results have they published?
Conversion rates rose from 0.85% to 3.65% for an organic food retailer and from 0.75% to 2.3% in one week for another Shopify store. A Swiss clothing brand saw conversion rise 3% over four months.
How much does a project cost?
Rates run $150 to $199 per hour with a $5,000 minimum (some listings give a minimum budget from €2,000). Quotes are individual and follow an initial call.
Who leads the company?
Erdem Güner founded applepie in 2018 and is its managing director. He has worked in e-commerce and Shopify for more than eight years.
Can they help a clinic convert more website visitors into bookings?
Their main skills are conversion audits, UX redesign, tracking setup and page speed work, which apply to any booking site. They do not show ongoing local SEO or Google Business Profile programmes for practices.
Reviews of applepie Berlin
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