Detroit-area web development and HubSpot agency, formerly Trademark Productions
About Perfect Afternoon
Perfect Afternoon is a website development and marketing agency at 24220 Woodward Avenue in Pleasant Ridge, Michigan, north of Detroit. It used to trade as Trademark Productions, which was founded in Royal Oak in 1998, and by 2023 it was trading as Perfect Afternoon, formerly Trademark Productions. The team has 10 to 49 staff. Dwight is the founder, Tyler is creative director, and Danielle and Lindsey are account contacts. Their full names and titles are not published.
Web builds are the core of the business. They design and develop WordPress, WooCommerce and Magento sites and connect them to ERP systems, Salesforce and HubSpot. They are a HubSpot Gold Partner, and HubSpot and CRM consulting make up a quarter of their work. SEO accounts for another fifth. Their audits cover UX, on-page, off-page and technical SEO plus competitor analysis, followed by ongoing tuning against KPIs such as bounce rate and conversion rate. They also run Google and Bing paid search, landing pages, hosting and maintenance.
They have no published dental work. Their reviewed clients are mostly Michigan manufacturers, membership bodies, non-profits and e-commerce brands. The closest health-related project is a membership platform for speech therapists, Speech Therapy Plans, where membership doubled. A dental group would fit best if it needs a complex website, CRM integration or HubSpot automation. Practices wanting local map rankings and review generation should ask for relevant examples.
Cotterman Company, a Croswell manufacturer, made close to $80,000 from its online store in under a year. A site audit client saw a 29% average rise in conversions, and a consumer epoxy brand had 56% year-to-date sales growth after a relaunch. The Marriage Group got more paid search conversions at a lower cost each. The Police Officers Association of Michigan has worked with them since 2008. Other named clients include Wayne State University, Cottage Inn Pizza and West Michigan Works.
Clutch shows 5.0 across 20 reviews, with cost the lowest sub-score at 4.6. Themes include responsiveness, on-time delivery and long relationships. A 2022 review on BrightLocal was sharply negative, describing a $40,000 site with checkout faults and an eight-month delay against a two-month plan. They have a $5,000 minimum and charge $150 to $199 an hour, with most projects between $10,000 and $49,999. They are a Google Agency Partner and Semrush partner and work in English and Spanish.
Perfect Afternoon's Website
Perfect Afternoon at a Glance
| Founded | 1998 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Pleasant Ridge, Michigan, USA |
| Leadership | Dwight (Founder); Tyler (Creative Director) |
| Languages | English; Spanish |
| Pricing | Minimum project $5,000+ (some listings say from $1,000), hourly rate $150-$199, most common project size $10,000-$49,999. |
| Contracts & reporting | Typical project duration of 1-3 months to start; several clients are on ongoing maintenance and marketing retainers. |
| Tools & partnerships | HubSpot Gold Partner; Google Agency Partner; Semrush Agency Partner; WordPress; WooCommerce; Magento 2; Salesforce integration |
Dental Marketing Services
- WordPress website design and development
- website and SEO audits
- on-page, off-page and technical SEO
- Google and Bing paid search
- landing pages
- HubSpot CRM setup and automation
- website hosting and maintenance
Dental Clients & Results
- Cotterman Company: e-commerce site made close to $80,000 (under one year)
- Speech Therapy Plans: membership doubled
- unnamed site audit client: 29% average increase in conversions
- unnamed consumer epoxy brand: 56% year-to-date sales growth after relaunch
Why Dentists Choose Perfect Afternoon
- Formerly Trademark Productions, renamed Perfect Afternoon in 2023
- Says it has built and optimized more than 500 websites
- HubSpot Gold Partner and Semrush certified agency partner
- Built the website for Envision Medical Group and runs its social
- Some client relationships have lasted more than 15 years
Key Strengths
- Provides HubSpot consulting to track and nurture patient enquiries
- Handles practice website migrations with technical SEO to protect existing rankings
- Tracks conversions on Google and Bing ads to lower cost per patient enquiry
Awards & Recognition
- HubSpot Partner 2024
- Clutch Top Web Designers badge
How the DSA Score Breaks Down
Points earned: 58.1 of 100 (profile 54 × 0.8 + client feedback 14.9). DSA Score: 92/100
What Clients Say About Perfect Afternoon
- 4 on review sites
Clients Most Often Praise
- Communication & responsiveness 1
- Dental website design 1
In ShortClutch reviews highlight versatility, responsiveness and on-time delivery.
Responsive, professional team that completed the project on time.
See it on clutch.coJessie Wiegand found the team thoughtful and helpful.
See it on clutch.coImpressed by the agency's versatility.
See it on clutch.coShow 1 more client review
- Justin Trojan received professional website development. Clutch, Mar 1, 2023
Where Perfect Afternoon Is Listed
Questions Dentists Ask About Perfect Afternoon
Has Perfect Afternoon worked with dental practices?
No dental clients appear in their reviews or listings. Their nearest health-related project is a membership website for speech therapists.
Is Perfect Afternoon the same company as Trademark Productions?
Yes. Perfect Afternoon was formerly Trademark Productions, a Royal Oak agency founded in 1998.
Can they connect my website to a CRM?
Yes. They are a HubSpot Gold Partner and integrate websites with HubSpot, Salesforce and ERP systems.
What does a project cost?
They have a $5,000 minimum and charge $150 to $199 per hour, with most reviewed projects between $10,000 and $49,999.
What do past clients say?
Clutch reviews average 5.0 across 20 reviews and praise responsiveness and long relationships. One 2022 review on BrightLocal reported a costly e-commerce build with major delays.
Reviews of Perfect Afternoon
No reviews on this site yet. Have you worked with Perfect Afternoon? Your review helps other dentists choose.