Czech performance marketing and consulting group spanning CEE and DACH markets
About Proficio
Proficio is a Czech marketing and consulting group founded in 2013 (company ID 01749315). Its head office is at Anglicka 140/20 in Prague's Vinohrady district, and it has seven branches across four countries, with representation in Germany, Austria and Poland alongside the Czech Republic. Petr Halik is CEO and is based in Brno. Headcount sits in the 51 to 250 range. Recent management changes include Jiri Siegel as managing director of the Prague branch from 2023 and Jan Kurel, formerly of WPP Media, as executive director from January 2026.
The group has three parts. Proficio itself is the performance marketing agency; Databy handles web analytics, business intelligence and data science; and PORTA, a studio added in 2020, builds websites and works on UX and CX. Services include marketing and expansion strategy, media planning and buying, PPC, SEO and AI search optimisation, social media, content, retention and loyalty, brand building and market research. It is a member of Google's International Growth Agency Program, a certified Search Ads 360 agency, a gold-level Mergado partner since 2014 and a HubSpot solutions partner, and it works in Czech, Slovak, German, Polish, English, French and Italian.
The group works as a bridge between Central and Eastern Europe and the German-speaking markets. Named clients are mainly e-commerce, manufacturing and consumer brands: Sanitino, Ytong, Assa Abloy, Be Lenka, Velux, Home Credit and Showmax, for which it took over brand communication in several African countries in 2022. No dental or healthcare client work is published. The realistic dental use case is a larger clinic chain, dental product maker or dental tourism provider that wants coordinated paid, SEO and analytics work across several European countries and languages, rather than a single practice needing local map rankings.
Reviews are few but positive. Two Clutch and Manifest reviews score 5.0, and the one described in detail came from an online advertising firm that hired Proficio to build a full-funnel demand generation strategy with a team of six to ten people, including consulting on aligning sales and marketing. Reviewers rate timeliness, service and value highly.
On cost, projects start above $5,000, and hourly rates are $50 to $99. Engagements tend to be strategic and multi-channel, so a small practice may find the scale larger than it needs.
Proficio's Website
Proficio at a Glance
| Founded | 2013 |
|---|---|
| Team size | 51-250 employees |
| Headquarters | Prague, Czech Republic |
| Other offices | Brno; other Czech branches; Munich; Vienna; Krakow |
| Leadership | Petr Halik (CEO); Jan Kurel (Executive Director); Jiri Siegel (Managing Director, Prague); Jiri Novak (Partner, Client Development); Richard Kafonek (B2B Strategy Director) |
| Languages | Czech; Slovak; German; Polish; English; French; Italian |
| Pricing | Works with projects over $5,000; hourly rate $50-$99. |
| Tools & partnerships | Google International Growth Agency Program; Search Ads 360 certified; YouTube Masters; HubSpot solutions partner; Mergado gold partner (since 2014) |
Dental Marketing Services
- Multi-market SEO and AI search optimisation
- PPC and Search Ads 360
- paid social
- website design and UX via PORTA
- web analytics and BI via Databy
- content marketing
- marketing and expansion strategy
Why Dentists Choose Proficio
- Prague office at Anglická 140/20 in Vinohrady
- Founded by Lenka and Petr Halík, first office opened 2013
- Reports over 70% organic traffic growth for Dovolena.cz
- Has in-house SEO, UX and analytics teams
- Offices in five Czech cities plus Munich, Vienna, Kraków
Key Strengths
- Runs practice projects in a structured, transparent way, clients report
- Implements CRM and patient marketing automation as a listed HubSpot solutions partner
- Delivers practice campaigns in seven languages, including Czech, German, English and Polish
- Group company Databy adds business intelligence on practice and patient data
How the DSA Score Breaks Down
Points earned: 57.4 of 100 (profile 55 × 0.8 + client feedback 13.4). DSA Score: 91/100
What Clients Say About Proficio
- 2 on review sites
Clients Most Often Praise
- Clear reporting & honesty 1
- Value for money 1
- Understanding of dentistry 1
CEO of a web analytics/BI firm valued Proficio's demand-generation and marketing strategy work and its structured, transparent project management.
See it on clutch.coMarketing company client said Proficio's business consulting and demand-gen expertise improved their decision-making.
See it on clutch.coWhere Proficio Is Listed
Questions Dentists Ask About Proficio
Does Proficio specialise in dental marketing?
No. Its named clients are e-commerce, manufacturing and consumer brands, and no dental or healthcare projects are published.
Who would it suit in dentistry?
A clinic group, dental tourism provider or dental supplier running campaigns in several Central European or German-speaking countries. Its strength is multi-market, multi-language performance marketing.
What partnerships does it hold?
It is in Google's International Growth Agency Program, certified for Search Ads 360, a HubSpot solutions partner and a Mergado gold partner since 2014.
Is there a minimum budget?
It works with projects above $5,000, and hourly rates are $50 to $99.
Who runs the agency?
Petr Halik is CEO. Jan Kurel became executive director in January 2026, and Jiri Siegel leads the Prague branch.
Reviews of Proficio
No reviews on this site yet. Have you worked with Proficio? Your review helps other dentists choose.