French SEO and paid search agency built from the SEOh, SKA and Churchill merger
About Tactee
Tactee is a French digital agency whose Paris base sits in the 10th arrondissement, with a second team in Lyon's 9th arrondissement. The firm also has offices in Toulouse, Lille and Marseille. Its work is organised into four areas: organic search, paid search, website creation and inbound marketing. SEO is the largest share, at about 70 percent of activity.
The agency was created by combining three earlier shops, SEOh, SKA and Churchill. Philippe Plana is chief executive and managing director. Before Tactee, he helped build the off-site SEO offer at the iProspect group. It was founded in 2013 (some listings say 2010 or 2014). Organeek (Brioude Internet) has also joined the Tactee group.
For search work, Tactee runs SEO audits, on-page optimisation and netlinking, including an international link programme for Photobox lasting more than a year. Paid campaigns cover Google Ads, Bing Ads, Amazon Ads, Meta Ads and LinkedIn Ads. Lead nurturing runs through HubSpot and Plezi. Sites are built on WordPress, PrestaShop, Magento, Drupal or Symfony, and reporting uses Google Analytics, Search Console and Semrush. The team also trains in-house marketing staff.
No dental practices appear in their client lists. Healthcare is one of their sectors, and an eye clinic, Clinique des Yeux, is among its references. Most named clients are corporate or e-commerce brands, such as Dalkia, Veolia Eau France, Miro, Make Up For Ever, My Protein, Fichet Bauche and the French nuclear society SFEN. A dental group would therefore be working with a generalist search team, not a dental specialist. The setup is best suited to multi-site clinic networks or dental brands with a national or e-commerce angle.
Published results include Dalkia's traffic growing twentyfold over three years and an average cost per lead of 20 euros for Nils Expat. Across its projects, average gains are roughly 40 percent in traffic and 38 percent in revenue. Recognitions include Sortlist Agency 2024, Google Partner status for paid search (2022), a QASEO certification (2020) and Google Ads certification.
Review platforms are consistently positive. Sortlist shows 41 reviews averaging 4.99 out of 5, and Feedbax counts 26 five-star reviews, mostly from Google. Reviewers often mention quick replies, named account contacts, steady paid search management and better visibility on Google. Tactee offers a free audit and prices by quote. Minimums are near 1,000 euros for paid search, 5,000 euros for SEO and 10,000 euros for a website, though figures vary.
Tactee's Website
Tactee at a Glance
| Founded | 2013 |
|---|---|
| Team size | 11-50 employees (about 20 consultants) |
| Headquarters | Paris, Île-de-France, France |
| Other offices | Lyon, Toulouse, Lille, Marseille |
| Leadership | Philippe Plana (CEO and managing director) |
| Languages | French |
| Pricing | Quote-based with a free initial audit. Minimums of about 1,000 euros for paid search, 5,000 euros for SEO and 10,000 euros for website projects (some listings give a minimum budget above 10,000 euros). |
| Contracts & reporting | Free audit before a proposal; no published contract length. |
| Tools & partnerships | Google Partner (paid search); Google Ads certification; HubSpot; Plezi; Semrush; Google Analytics; Google Search Console; WordPress; PrestaShop; Magento; Drupal; Symfony |
Dental Marketing Services
- SEO audit
- on-page and technical SEO
- netlinking
- content strategy and copywriting
- Google Ads and Bing Ads management
- Meta and LinkedIn Ads
- inbound marketing and marketing automation
- email marketing
- website creation and redesign
- UX/UI design
- in-house team training
Dental Clients & Results
- Dalkia: organic traffic multiplied by 20 (over three years)
- Nils Expat: average cost per lead of 20 euros
- Photobox: international netlinking strategy (12+ months)
Why Dentists Choose Tactee
- Three merged agencies in one team
- SEO, Ads and inbound together
- 4.9 from 26 Google reviews
- Training for in-house staff
- Suits multi-site clinic groups
Key Strengths
- Audits and tests a practice's campaigns before scaling paid search spend
- Uses HubSpot and Plezi marketing automation to nurture prospective patients
- Builds practice websites on WordPress, Drupal and other CMS platforms
- Supports practices regionally from offices in Paris, Lyon, Toulouse, Lille and Marseille
Awards & Recognition
- Sortlist Agency 2024
- Google Partners 2022 (SEA)
- QASEO 2020 (SEO)
- Google Ads Certified 2020
How the DSA Score Breaks Down
Points earned: 57.3 of 100 (profile 53 × 0.8 + client feedback 14.9). DSA Score: 91/100
What Clients Say About Tactee
- 4 on Google
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- Communication & responsiveness 1
- Clear reporting & honesty 1
In ShortGoogle reviews consistently praise long-term SEA/SEO support, responsiveness, and better Google visibility.
Tactee has run their paid search (SEA) for several years, and they are fully satisfied.
See it on feedbax.aiEmmanuelle Falco Iagona praises the agency's professionalism and responsiveness as exemplary.
See it on feedbax.aiMyloby reports a clear improvement in Google visibility thanks to Tactee's support.
See it on feedbax.aiShow 1 more client review
- Laurent Bel: Happy with Tactee's advice on audit and testing phases and with its SEO/SEA support. Google, January 2024
Where Tactee Is Listed
Questions Dentists Ask About Tactee
Has Tactee worked with dental practices?
They have no named dental clients. Their healthcare references include an eye clinic, Clinique des Yeux, and the rest of their client list is mostly corporate and e-commerce brands.
Who runs Tactee?
Philippe Plana is CEO and managing director. He previously helped develop the off-site SEO offer at the iProspect group.
Can Tactee handle both SEO and Google Ads for a clinic?
Yes. Organic search, paid search, websites and inbound marketing are their four core areas. Paid campaigns cover Google, Bing, Meta and LinkedIn, and they hold Google Partner status for paid search.
What does Tactee cost?
They price by quote after a free audit. Minimums are about 1,000 euros for paid search and 5,000 euros for SEO projects.
Where are their offices?
They are based in Paris and have a team in Lyon. They also have offices in Toulouse, Lille and Marseille, and they work with clients remotely.
Reviews of Tactee
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