Founder-run Newcastle SEO and Google Ads specialist with published dental retainers
About Visionary Marketing
Visionary Marketing is the trading name of CC Marketing Ltd, a search agency founded in October 2021 by Chris Coussons. Its head office is at City Quadrant, 11 Waterloo Street, Newcastle upon Tyne, and it also uses meeting space on City Road in London and Victoria Road in Middlesbrough. Coussons ran the business alongside an in-house role as sole performance marketer at LITELOK until April 2022, then full time. He is the named specialist on every account, and the agency uses senior staff only, with no junior account managers.
The agency limits itself to organic search and Google Ads. Its dental SEO process has six steps: an audit against named local rivals, keyword and competitor mapping signed off by the practice, a local foundation of Google Business Profile, citations, reviews and location pages, then treatment pages, link building, and measurement in booked patients rather than traffic. The treatment page model is one treatment per page, with clusters for implants, Invisalign and whitening, plus emergency dentistry. Content is written to GDC and ASA rules and reviewed by the practice's own dentists, and clinician profiles and CQC links are used as trust signals. They also target AI Overviews and AI assistants.
The service covers NHS-mixed, private, cosmetic-led, multi-site and specialist orthodontic practices. They have two anonymised case studies. A single-site cosmetic practice in London grew monthly organic visits from 1,800 to 7,400 over 12 months, with booked patients up 280% on the same spend. A group of eight NHS-mixed practices in north-west England grew organic visits from 4,200 to 14,800 and booked patients by 212% over 12 months. A separate Google Ads campaign brought 142 enquiries in 90 days for a dental implant clinic.
Named clients are mostly outside dentistry, including Virgin, Powerleague, Novidea, The Real World and Interlinked Wellness, a wellness clinic in Texas. Google reviews average 5.0 from 52, and reviewers single out Coussons' Google Ads and SEO knowledge, quick responses and focus on revenue. The agency is a Google Partner and was included in Digital Reference's Best UK Digital Marketing Agencies 2026 list.
Pricing is published. Dental SEO retainers run from 1,300 to 2,500 pounds a month depending on locations, competition and page build. Google Ads management is 850 pounds a month or 10% of spend, whichever is higher, with a 1,000 pound minimum monthly ad spend. Work is month to month, though the service suits practices willing to commit for six months or more. Reports track enquiries, calls and booked patients from organic search alongside rankings, and a free dental SEO audit is offered.
Visionary Marketing's Dental SEO Page
Visionary Marketing at a Glance
| Founded | 2021 |
|---|---|
| Team size | Under 50 employees |
| Headquarters | Newcastle upon Tyne, England, UK |
| Other offices | London, Middlesbrough |
| Leadership | Chris Coussons (Founder and Lead Specialist) |
| Languages | English |
| Pricing | Dental SEO retainer GBP 1,300-2,500 per month; Google Ads management GBP 850 per month or 10% of ad spend, whichever is greater; minimum ad spend GBP 1,000 per month; free dental SEO audit. |
| Contracts & reporting | Month-to-month, no long-term contracts; the service suits practices committing for six months or more. Reporting on enquiries, calls and booked patients from organic search plus rankings; ROAS, CPA and revenue-based reporting for paid search. |
| Tools & partnerships | Google Partner; Google Ads; Performance Max; Google Shopping; Bing Ads; Google Business Profile; structured data |
Dental Marketing Services
- Dental SEO audit
- keyword and competitor mapping
- Google Business Profile optimisation
- citations and review velocity
- location pages for multi-site groups
- treatment page build-out
- clinician profile pages
- GDC and ASA compliant content
- technical SEO and structured data
- link building
- AI search visibility
- call and form tracking
- dental Google Ads and PPC
- remarketing
Practice Types They Work With
- general dentistry
- cosmetic dentistry
- implants
- orthodontics
- emergency dentistry
- NHS-mixed practices
- DSOs/multi-location
Dental Clients & Results
- Cosmetic-led London practice (single site, unnamed): monthly organic visits 1,800 to 7,400 and booked patients +280% (12 months)
- NHS-mixed group of 8 practices in north-west England (unnamed): organic visits 4,200 to 14,800 and booked patients +212% (12 months)
- Dental implant clinic (unnamed): 142 enquiries from Google Ads (90 days)
Why Dentists Choose Visionary Marketing
- Publishes dental SEO retainers of £1,300 to £2,500 a month
- Google Ads management from £850 a month
- Founder Chris Coussons runs the dental SEO work
- Reports 280% more booked patients for a London cosmetic practice
- Head office at City Quadrant, central Newcastle
Key Strengths
- Reports practice results on revenue measures such as ROAS, CPA and organic revenue
- Works with practices on month-to-month agreements with no long tie-in
- Offers AI SEO so practices appear in emerging search such as AI answers
- Runs local SEO for multi-location practices and Google Ads remarketing
Awards & Recognition
- Google Partner
- Digital Reference Best UK Digital Marketing Agencies 2026 (featured)
How the DSA Score Breaks Down
Points earned: 54.9 of 100 (profile 50 × 0.8 + client feedback 14.9). DSA Score: 91/100
What Clients Say About Visionary Marketing
- 4 on Google
Clients Most Often Praise
- Understanding of dentistry 3
- Higher Google Maps & local rankings 2
In ShortThe client base leans towards ecommerce.
Jake Wardle calls Chris very knowledgeable and outstanding at Google Ads and SEO.
See it on designrush.comJames says Chris genuinely wants results for clients and that it shows.
See it on designrush.comSam Saleh rates Chris's SEO knowledge above the other SEO firms they spoke with.
See it on designrush.comShow 1 more client review
- Charles B says they were very impressed by the agency's expertise and professionalism. Google, 15 December 2022
Where Visionary Marketing Is Listed
Questions Dentists Ask About Visionary Marketing
How much does Visionary Marketing charge for dental SEO?
Their dental SEO retainers run from 1,300 to 2,500 pounds a month, depending on locations, competition and page work. Google Ads management is 850 pounds a month or 10% of spend, whichever is greater.
Who will actually work on my account?
Founder Chris Coussons is the named specialist on every account. The agency uses senior specialists only and no junior account managers.
Do they understand UK dental advertising rules?
Yes. Content is written to GDC and ASA standards and reviewed by the practice's own dentists. They also use clinician profiles and CQC links as trust signals.
What results have they published for dental practices?
A London cosmetic practice increased booked patients by 280% over 12 months, and an eight-practice NHS-mixed group increased booked patients by 212% over 12 months. Both clients are anonymised.
Am I locked into a contract?
No. There are no long-term contracts and work is month to month. The service works best for practices committing for six months or more.
How long has the agency existed?
The company was founded in October 2021 as CC Marketing Ltd. The founder has over 15 years of performance marketing experience and has worked with over 200 companies since 2011.
Reviews of Visionary Marketing
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