Leicester full-service digital agency with published private clinic enquiry case studies
About Unity – Made In Digital
Unity trades as Unity – Made In Digital and runs the site weareunity.co.uk. They are a Leicester digital marketing agency on the first floor of 2 Chancery Place, Millstone Lane. The agency was founded in 2014 and has more than ten years of experience. They are multi-award-winning, with award badges for 2018, 2019, 2021 and 2023, although the award names are not given. Their team includes Pete Frost, Amy Richmond, Ash Mason, Miranda Priestley, Richard Styring, Valentina Vargas and Tiegan Meyrick, though their roles are not published.
They organise their work around what they call the Digital Trinity: reach, engage and convert. SEO runs in three stages. First comes a visibility assessment based on a technical audit. Next is a performance audit that scans the whole site for broken links, redirects and slow pages. Last is a data-led plan that fixes those issues and looks for further gains. On-page work and people-first content sit alongside off-page work that builds authority through links and brand mentions. They also offer PPC, organic and paid social, direct LinkedIn outreach, digital PR, influencer and email marketing, conversion rate optimisation and web design. Their Digital Access model gives a client a fixed monthly budget to draw on a range of services and specialists.
Unity is not a dental-only agency, but their portfolio includes three private clinic projects with enquiry results. For Estrada Clinic, organic enquiries rose 86% in the first two months. DD Clinical saw clinic enquiries rise 300% after a cross-channel strategy, and Eudai Clinic saw a 1,225% increase in leads from multi-channel work. Their best-known paid search result outside healthcare is O12, which produced £1.5 million in revenue from £52,000 of Google Ads spend. Other clients include Coventry University, The Willoughby Book Club, Zeta Services, MME Mortgages and PSG Group International.
The agency suits small and mid-sized businesses. A private dental, cosmetic or aesthetic clinic in the East Midlands that wants SEO and paid search run together could fit their model. They are a Google Partner and hold Cyber Essentials certification.
Unity has a Google rating of 4.5 from 10 reviews. Positive reviews say the team feels like an extension of the client's own marketing department, is well organised and gives considered advice. Saniflo Specialists gets almost all its new customer leads from Google Ads, and The Willoughby Book Club mentions a three-year relationship. One one-star review from 2022 describes a monthly plan with slow progress and says contracted work was not delivered. Unity publishes no prices and quotes each project after an enquiry.
Unity – Made In Digital's Website
Unity – Made In Digital at a Glance
| Founded | 2014 |
|---|---|
| Team size | Under 50 employees |
| Headquarters | Leicester, England, UK |
| Languages | English |
| Pricing | No prices published; quote-based. Minimum budget and hourly rate on enquiry. |
| Contracts & reporting | Digital Access gives clients a fixed monthly budget to use across services and specialists. |
| Tools & partnerships | Google Partner; Cyber Essentials certified |
Dental Marketing Services
- Clinic SEO
- technical SEO audits
- on-page and off-page SEO
- content marketing
- PPC and Google Ads
- organic and paid social
- digital PR
- conversion rate optimisation
- web design and development
- email marketing
- influencer marketing
- Digital Access monthly retainer
Practice Types They Work With
- Private clinics
Dental Clients & Results
- Estrada Clinic: organic enquiries up 86% (first 2 months)
- DD Clinical: clinic enquiries up 300% (cross-channel)
- Eudai Clinic: leads up 1,225% (multi-channel)
- O12 Office Twelve: £1.5M revenue from £52,000 Google Ads spend
Why Dentists Choose Unity – Made In Digital
- Estrada Clinic organic enquiries rose 86% in two months
- DD Clinical case study reports a 300% lift in enquiries
- O12 made £1.5M revenue from £52,000 Google Ads spend
- Office at Chancery Place in central Leicester
- Runs direct LinkedIn outreach as a service
Key Strengths
- Builds strategy around a practice's goals instead of standard packages
- Connects SEO and social media to turn audiences into patients
- Runs technical SEO audits to fix issues on clinic websites
- Earns digital PR coverage that builds trust in a private clinic
How the DSA Score Breaks Down
Points earned: 54.4 of 100 (profile 51 × 0.8 + client feedback 13.6). DSA Score: 91/100
What Clients Say About Unity – Made In Digital
- 3 on Google
Olivia Hoyland calls working with Unity a game-changer for her business, Saniflo Specialists.
See it on designrush.comJames Pease says Unity has felt like an extension of his own digital marketing team.
See it on designrush.comMarianne Chala enjoyed working with Unity on a prospectus project.
See it on designrush.comWhere Unity – Made In Digital Is Listed
Questions Dentists Ask About Unity – Made In Digital
Has Unity worked with clinics before?
Yes. Their portfolio includes Estrada Clinic, DD Clinical and Eudai Clinic. Results include an 86% rise in organic enquiries in two months, a 300% lift in enquiries and a 1,225% rise in leads.
Is Unity a dental-only agency?
No. They are a full-service agency for small and mid-sized businesses in many sectors, including education, finance, trades and e-commerce. Private clinics are one of several sectors in their case studies.
How does their SEO process work?
It starts with a technical visibility assessment, then a performance audit of broken links, redirects and load times, then a data-led implementation plan. On-page, content and off-page link work follow from that plan.
How is pricing structured?
Unity does not publish prices and quotes each project after an enquiry. Their Digital Access option gives clients a fixed monthly budget to spend across services.
What do clients say about them?
Most Google reviews praise their organisation, advice and lead generation, and some clients have stayed for several years. One 2022 review was strongly negative, citing slow results and undelivered work.
Reviews of Unity – Made In Digital
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