Family-run Adelaide agency for SEO, Google Ads and social ads with healthcare clients
About Online Path
Online Path is a digital marketing agency in Adelaide. Its office is at Unit 6, Level 1, 169 Unley Road in Unley. The company is registered as Online Path Pty Ltd, established in 2014 and run as a family business. Michael and Melanie Gibbons founded it as a husband-and-wife firm and remain its two principals.
Business SA has featured the agency's own growth in a case study. The couple began as hands-on practitioners, rapid client growth stretched them, and they used growth advisers to define staff roles, tighten cash flow reporting and plan further ahead. The team now sits at roughly six to twenty people. It holds a Great Place To Work certification.
The agency measures its work by conversions, not clicks. That means phone calls, qualified leads and sales. Services include SEO with local and technical work, SEO audits and link building, plus Google Ads, Shopping, Display and YouTube. It also runs Meta, LinkedIn and TikTok campaigns, email marketing, content strategy, competitor analysis, conversion tracking, reporting dashboards and optimisation for AI search. It also runs Google Ad Grants accounts for charities. Reviewers say campaign performance is explained in plain language.
Healthcare is its largest industry at about 20% of focus. Named clients include Burnside Hospital and aged care provider Resthaven, and its client sectors include medical and dental, though no dental practice is named. Other clients include Flinders University, Oxfam Australia, Childhood Cancer Association, Hutt St Centre, IHG Hotels & Resorts and Ian's Shoes. It has not published case figures.
The agency holds a 5.0 Google rating from 123 reviews. Reviewers often mention quick replies, staff who are easy to reach, work done step by step under tight deadlines and long-running relationships. One reviewer noted the team looked for low-cost fixes to website security problems.
It holds Google Partner, Meta Business Partner, Semrush Certified Agency Partner and Shopify Partner status. It was a finalist in the Semrush Search Awards Australia in 2020 and 2021. Project budgets run $2,500 to $5,000, and engagements usually run six months or longer. The minimum budget is $1,000 to $10,000. South Australian clinics that want one local team to handle search, ads and reporting could consider it.
Online Path's Website
Online Path at a Glance
| Founded | 2014 |
|---|---|
| Team size | 6-20 employees |
| Headquarters | Unley, South Australia, Australia |
| Leadership | Michael Gibbons (Co-founder, Principal); Melanie Gibbons (Co-founder, Principal) |
| Languages | English |
| Pricing | $2,500-$5,000 per project. Minimum budget of $1,000-$10,000, with hourly rates on enquiry. |
| Contracts & reporting | Typical project duration is 6+ months. Reviewers describe plain-language performance reporting and long-term relationships. |
| Tools & partnerships | Google Partner; Meta Business Partner; Semrush Certified Agency Partner; Shopify Partner; Google Ads and Google Analytics certified staff; ChatGPT; Canva; Claude |
Dental Marketing Services
- Local SEO
- technical SEO and SEO audits
- link building
- Google Ads (Search, Display, Shopping, YouTube)
- Meta, LinkedIn and TikTok advertising
- content strategy
- conversion tracking and Google Analytics
- reporting dashboards
- email marketing
- AI search (GEO) optimisation
- landing pages
Why Dentists Choose Online Path
- Four platform partner badges
- Family-owned since 2014
- Published minimums on UpCity
- Healthcare among core industries
- Google Ad Grants for charities
Key Strengths
- Sends email campaigns to keep patients engaged between visits
- Runs Google Ads and social media advertising for healthcare practices
- Tracks practice marketing with analytics to show where patients come from
Awards & Recognition
- Semrush Search Awards Australia finalist (2020)
- Semrush Search Awards Australia finalist (2021)
- Great Place To Work certification
How the DSA Score Breaks Down
Points earned: 53.3 of 100 (profile 48 × 0.8 + client feedback 14.9). DSA Score: 91/100
What Clients Say About Online Path
- 4 on Google
Clients Most Often Praise
- Dental website design 1
- Communication & responsiveness 1
- Higher Google Maps & local rankings 1
In ShortGoogle reviewers praise responsiveness and help with SEO, Google Ads and social media.
Engaged Online Path to review their website and guide them through social media.
See it on designrush.comAllyson Nicol recommends them for SEO, Google Ads and social media marketing.
See it on designrush.comTwo-year client who finds the team good at what they do.
See it on designrush.comShow 1 more client review
- Wallace van Zyl found the agency responsive and genuinely helpful. Google, 21 August 2025
Where Online Path Is Listed
Questions Dentists Ask About Online Path
Does Online Path work with healthcare providers?
Yes. Healthcare is their largest industry, and named clients include Burnside Hospital and Resthaven. Dental is among their client sectors, but no dental practice is named publicly.
Who owns the agency?
The agency was founded in 2014 by husband-and-wife team Michael and Melanie Gibbons, who still run it as a family business in Unley.
What partner credentials do they hold?
They are a Google Partner, Meta Business Partner, Semrush Certified Agency Partner and Shopify Partner. They were also Semrush Search Awards Australia finalists in 2020 and 2021.
What does a typical engagement cost?
Project budgets run $2,500 to $5,000, with a minimum budget of $1,000 to $10,000. Most engagements run six months or longer.
What do clients say about them?
They hold a 5.0 Google rating from 123 reviews. Reviewers mention fast responses, clear explanations of results and long-term working relationships.
Reviews of Online Path
No reviews on this site yet. Have you worked with Online Path? Your review helps other dentists choose.