Pittsburgh Google Premier Partner running SEO, PPC and analytics for healthcare and B2B
About Direct Online Marketing
Direct Online Marketing, often shortened to DOM, is a search and paid media agency founded in 2006 by Justin Seibert, its CEO. It is based in Pittsburgh, Pennsylvania, with further offices in Wheeling, West Virginia and Chicago, Illinois. The team has 10 to 49 employees, and the agency has served clients in more than 150 countries.
Their healthcare page covers SEO, web development, paid search, generative engine optimisation, Google Analytics, social ads, conversion rate optimisation, content and design for providers ranging from family practices to hospitals, clinics and treatment centres. Healthcare advertising must follow rules on what can be claimed. Engagements begin with a free audit that checks keyword rankings from positions 1 to 100, live ad campaigns, traffic, technical issues and competitors. Their services also include local SEO, technical SEO, link building and online reputation management.
Their clearest medical case is a European clinic network offering hair restoration in France, Italy and Greece. They merged three domains into one site, fixed Core Web Vitals, and wrote weekly English blog posts translated into French, Greek and Italian, alongside click-to-call and retargeting ads. Organic traffic rose 141% in 2021 against the year before, consultation requests rose 51% over six months, and the site generated 384 calls. Alsana, an eating disorder treatment provider with 13 locations, had 300% more admissions and 36 consecutive record months after they started with Google and Meta ads and added SEO and GA4. A mental health provider saw a 71% lift in conversion rate. Other healthcare clients include Highmark, Innerhaven and Flourish Research.
They have no named dental clients. Their mix of SEO, paid search and tracking fits multi-location dental groups or DSOs that run ads in several markets and want spend tied to booked consultations. A 2008 post by Seibert used a dentist limiting ads to her own county as an example of geographic targeting.
Clutch rates them 5.0 from 23 reviews, and clients mention professional, scalable service and better traffic, rankings and acquisition costs. They work without contracts and do not bill PPC management as a percentage of ad spend. Rates run $150 to $199 per hour with a $5,000 minimum, though some listings show projects from $2,500. They are a Google Premier Partner and Microsoft Advertising Partner, hold Google, HubSpot and Semrush certifications, are Clutch Premier Verified and work in English and Spanish.
Direct Online Marketing's Website
Direct Online Marketing at a Glance
| Founded | 2006 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Pittsburgh, Pennsylvania, USA |
| Other offices | Wheeling, West Virginia; Chicago, Illinois |
| Leadership | Justin Seibert (Founder and CEO) |
| Languages | English; Spanish |
| Pricing | $150-$199 per hour and a $5,000 minimum project (some listings show projects from $2,500). PPC management is not billed as a percentage of ad spend. |
| Contracts & reporting | Engagements run without contracts. Work starts with a free audit and a 7-step consultation process. |
| Tools & partnerships | Google Premier Partner; Microsoft Advertising Partner; Google, HubSpot and Semrush certifications; GA4; Clutch Premier Verified; U.S. International Trade Administration partnership |
Dental Marketing Services
- Healthcare SEO
- local SEO
- technical SEO and site migrations
- content marketing
- Google Ads and Microsoft Ads
- social media advertising
- generative engine optimisation
- conversion rate optimisation
- GA4 analytics and call tracking
- online reputation management
- free marketing audit
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- European hair restoration clinic network: organic traffic +141% (2021 vs prior year), consultation requests +51% (6 months), 384 website calls
- Alsana: admissions +300% and 36 consecutive best-ever months (about 2.5 years)
- mental health services provider: conversion rate +71%
Why Dentists Choose Direct Online Marketing
- Listed by Semrush for healthcare and hospital marketing in Pittsburgh
- Clutch rating of 5.0 from 23 reviews
- Clutch summary reports a 20% decrease in cost per acquisition
- Clutch lists rates of $150 to $199 per hour
- Conversion optimization offered alongside SEO and PPC
Key Strengths
- Applies schema, backlinks and ongoing SEO to grow a practice site's organic traffic
- Builds practice visibility in ChatGPT, Gemini and Google AI Overviews
- Sets up Google Analytics 4 to measure patient enquiries from campaigns
- Runs YouTube, Instagram and TikTok ads that retarget past visitors to a practice site
How the DSA Score Breaks Down
Points earned: 50.9 of 100 (profile 45 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About Direct Online Marketing
- 4 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Clear reporting & honesty 2
- More new patient bookings 1
- Value for money 1
In ShortClutch clients cite responsive SEO/PPC teams and measurable gains, including a mental healthcare client.
Mental health rehab provider reports over 150% YoY organic traffic growth from ongoing SEO, schema and backlink work.
See it on clutch.coJohn Zappa praises the team's search-engine knowledge across SEO and content marketing work.
See it on clutch.coAnonymous reports a 204% rise in direct traffic and 18% rise in keyword rankings from PPC and SEO.
See it on clutch.coShow 1 more client review
- Shea Georgetti, Partner, Voiply, LLC: Google Ads/PPC overhaul cut cost per acquisition by 20%. Clutch, Mar 7, 2022
Where Direct Online Marketing Is Listed
Questions Dentists Ask About Direct Online Marketing
Has Direct Online Marketing worked with dental practices?
They have no named dental clients. Their healthcare work includes hair restoration clinics, an eating disorder treatment provider and a mental health services provider.
What healthcare results have they published?
A European hair restoration clinic network saw 141% more organic traffic and 51% more consultation requests. Alsana gained 300% more admissions after paid ads, SEO and GA4 work.
Do they require a contract?
They work without contracts. PPC management is not charged as a percentage of ad spend.
How much do they charge?
Rates run $150 to $199 per hour with a $5,000 minimum project, though some listings show projects starting from $2,500.
What is included in their free audit?
It reviews keyword rankings from positions 1 to 100, active ad campaigns, traffic, technical site issues and competitors. It also points out growth opportunities in five areas.
Reviews of Direct Online Marketing
No reviews on this site yet. Have you worked with Direct Online Marketing? Your review helps other dentists choose.