Minnesota in-house digital agency with a published Park Dental website and search program
About Perrill
Perrill is a Minnesota digital agency founded in 1993 by Jay Perrill, who led it as president until his death in May 2020. It was previously known as First Scribe, and its office is on Cheshire Lane in Minnetonka, west of Minneapolis. The team has 10 to 49 people, including more than 30 in-house specialists, and covers SEO, paid media, web design and development, content, email, social and analytics.
Its SEO program runs in three phases: strategy tied to business goals, full website optimisation, then continuous improvement. It begins with a free audit, forecast and fit assessment. Search work and generative engine optimisation are run as a single program with one report, and the agency has built its own AI search intelligence engine, PAVE, plus a free AI visibility checker. Reporting rests on a custom GA4 and Google Tag Manager setup with lead-source attribution, a live dashboard and a standing session with a named strategist.
The dental reference is Park Dental, one of the largest dental groups in the Midwest. Perrill replaced an outdated Drupal site with a mobile-first build that could scale to new offices and services, adding local pages for each location, an integrated review platform, a find-a-doctor tool that steers visitors toward appointment requests, and WCAG 2.1 accessibility remediation, with HIPAA compliance set as a requirement. Hyper-local SEO and targeted paid campaigns, including Facebook ads, ran alongside. The results were a 38 percent lower cost per acquisition, 57 percent higher conversion rate, 170 percent more web traffic and 89 percent more new appointment requests, and the project was nominated for a US Search Award. A separate Twin Cities health care provider saw a 48 percent rise in appointment requests from organic search.
This makes Perrill most relevant to multi-location dental groups and DSOs that need a website rebuild and search program at the same time. Its Clutch reviews come mostly from manufacturers, home services and B2B firms; they average 4.9 across nine and mention a rise of more than 700 percent in direct customer leads for Dura Supreme Cabinetry, steady ranking gains and responsive account managers, with one reviewer marking down scheduling.
Pricing is published, which is uncommon. Most SEO clients pay $2,000 to $6,000 a month depending on site size, content volume and technical scope, and project-based work is available. Rates run $150 to $199 an hour, with a $5,000 minimum project. Perrill holds Google Premier Partner and HubSpot partner status and was a Clutch Global award recipient in 2023.
Perrill's Dental SEO Page
Perrill at a Glance
| Founded | 1993 |
|---|---|
| Team size | 10-49 employees (30+ in-house specialists) |
| Headquarters | Minnetonka, Minnesota, USA |
| Leadership | Jay Perrill (founder and president, 1966-2020) |
| Languages | English |
| Pricing | Most SEO clients pay $2,000-$6,000 per month; project-based work available. $150-$199 per hour, minimum project $5,000+. Budgets from $5,000. |
| Contracts & reporting | Free audit, forecast and fit assessment before engagement; monthly programs typical; reporting via GA4/GTM live dashboard with a standing session with a named strategist. |
| Tools & partnerships | Google Premier Partner; HubSpot partner; Bing Ads certified; Amazon certified; GA4; Google Tag Manager; Google Search Console; PAVE AI search intelligence engine; Semrush agency partner listing |
Dental Marketing Services
- Dental website design and rebuilds
- location pages
- find-a-doctor tools
- review platform integration
- WCAG 2.1 accessibility remediation
- hyper-local SEO
- generative engine optimisation
- Google and Facebook ads
- content marketing
- GA4 and GTM conversion tracking
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Park Dental: cost per acquisition down 38 percent, conversion rate up 57 percent, web traffic up 170 percent, new appointment requests up 89 percent
- Unnamed Twin Cities health care provider: organic appointment requests up 48 percent
Dental Practices They Have Worked With
- Park Dental
Why Dentists Choose Perrill
- Named Park Dental result
- In-house team since 1993
- Website rebuild plus paid search
- Twin Cities-based
- Good for multi-location groups
Key Strengths
- Optimizes dental group sites for AI and LLM search alongside traditional SEO
- Builds dental sites to meet HIPAA and WCAG 2.1 accessibility requirements
- Adds a find-a-doctor, location or service search tool to group sites
Awards & Recognition
- Clutch Global award (2023)
- US Search Awards nomination (Park Dental)
- USSA 2023 finalist
- CMA 2023 finalist
How the DSA Score Breaks Down
Points earned: 50.1 of 100 (profile 44 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About Perrill
- 1 on Google
- 3 on review sites
Clients Most Often Praise
- More new patient bookings 4
- Higher Google Maps & local rankings 4
- Dental website design 2
- Value for money 1
In ShortClients praise SEO-driven lead growth, responsiveness and caring team.
Website redesign, SEO and API integration delivered over 700% growth in direct customer leads.
See it on clutch.coOngoing web, SEO and digital marketing produced more leads at lower cost per lead and better rankings.
See it on clutch.coGEO/SEO strategy work improved LLM traffic and inbound leads; schedule rated lower, biweekly check-ins added.
See it on clutch.coShow 1 more client review
- Business owner credits website redesign with 600%+ more leads and first-page Google rankings, plus consistent SEO support. Google, 6 April 2023
Where Perrill Is Listed
Questions Dentists Ask About Perrill
What dental work has Perrill done?
They rebuilt the website and ran search and paid campaigns for Park Dental, a large Midwest dental group. The published results include an 89 percent rise in new appointment requests and a 57 percent higher conversion rate.
How much does Perrill charge for SEO?
Most SEO clients pay $2,000 to $6,000 a month. Hourly rates are $150-$199, with a $5,000 minimum project.
Can they build HIPAA-aware and accessible dental websites?
The Park Dental project set HIPAA compliance as a requirement and included WCAG 2.1 accessibility remediation, local pages and a find-a-doctor tool.
Do they cover AI search visibility?
Yes. They run SEO and generative engine optimisation as one program and use their own PAVE AI search engine and a free AI visibility checker.
How do they report results?
They set up custom GA4 and Google Tag Manager tracking with lead-source attribution, a live dashboard and a standing meeting with a named strategist.
How long has the agency been operating?
Perrill was founded in 1993 by Jay Perrill. The Minnesota business entity, 1st Scribe Inc., was formed in 1998.
Reviews of Perrill
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