Cluj-Napoca agency serving only dental clinics with SEO, ads, websites and virtual tours
About Dental Marketing
Dental Marketing works out of an office on Strada Brasov in Cluj-Napoca and markets one kind of business only: dental clinics. It does not advertise for everything and sticks to dentistry. It belongs to a small group of niche brands that also includes Medica Marketing for private medical clinics, Derma Marketing for dermatology and aesthetic surgery, and Optica Marketing. The website copyright is held by Smartifact, the company behind the brand.
The founder is Alexandru (Alex) Pop, who holds MB and PMP credentials and acts as project manager. The agency has worked exclusively with dentists since 2016 and has partnered with dentist-academics since 2018. The team covers media buying, web development, social media, copywriting and dental photography. There are also two outside partners: Dr Romana Cretu as medical consultant and Thomas Mendel as dental marketing consultant.
Search work is delivered through a six-stage method. The team first studies the clinic's needs, sets targets from preliminary research, drafts a staged plan, starts work once a contract is signed, monitors results and then refines the plan each month. SEO services include Google SEO, local SEO, Google Business Profile optimisation and on-site organic work, and they are usually paired with Google Ads. Around search, the agency builds clinic websites, writes copy, manages Facebook, Instagram, TikTok and YouTube, and runs photo and video shoots. One unusual product is Dental3DTour, a 360-degree clinic tour made with partner OMNIvision. It comes with Google Street View integration, a VR version and a short teaser video.
The main market is Romania, but the agency also targets clinics in Hungary, Switzerland, Austria, France and Belgium, and it runs in Romanian and English. It fits independent practices that want one supplier for search, web and social. The agency also teaches. Its Dental Education MK.1 course is a one-day session in Cluj on marketing planning, working with agencies and measuring return on spend, and dentist-founders join as guest trainers. An online version runs on Thinkific.
Clients include A Smile in Cluj-Napoca (website and SEO), Persi-Dent in Bucharest, Bonjour Dental (website), Paris Dental, Hansen League in Cluj, Dr Nicu Cremene (branding and social media) and an unnamed clinic in Lausanne. The agency has a 4.9 Google rating from 172 reviews. Reviewers often mention quick replies, the agency's grasp of dentistry, detailed monthly reports and plans built around each clinic. One four-star reviewer felt the fees were high for a small practice.
Prices are not published, and every engagement is quoted after a first conversation. Monitoring includes monthly reports and short video reports. There are no published case studies with numbers.
Dental Marketing's Dental SEO Page
Dental Marketing at a Glance
| Founded | 2016 |
|---|---|
| Headquarters | Cluj-Napoca, Cluj County, Romania |
| Leadership | Alexandru Pop (Founder, Project Manager) |
| Languages | Romanian; English |
| Pricing | Not published; quoted per clinic after an initial consultation. |
| Contracts & reporting | Work starts after contract signing; monthly performance reports plus video reports; plan refined each month. |
| Tools & partnerships | Google Ads; Google Business Profile; Google Site Kit; Thinkific (courses); OMNIvision (virtual tours); Google Street View integration; Google Partner badge |
Dental Marketing Services
- Dental marketing strategy
- Google SEO and local SEO
- Google Business Profile optimisation
- on-site organic SEO
- Google Ads (PPC)
- dental clinic websites
- social media marketing (Facebook, Instagram, TikTok, YouTube)
- branding and logo design
- copywriting
- dental photo and video sessions
- Dental3DTour 360-degree virtual tours
- email newsletters
- marketing courses for dentists
Practice Types They Work With
- general dentistry
- independent dental clinics
Dental Clients & Results
Dental Practices They Have Worked With
- A Smile (Cluj-Napoca)
- Persi-Dent (Bucharest)
- Bonjour Dental
- Paris Dental
- Hansen League (Cluj)
- Dr Nicu Cremene
Why Dentists Choose Dental Marketing
- Dental only for 10+ years
- 100+ dental clinics
- Very responsive
Key Strengths
- Serves dental clinics abroad as well as at home, with fast, creative support
- Creates virtual 360-degree tours so patients can see the clinic online
- Adds short video summaries to each clinic's monthly performance report
- Arranges dental clinic interior fitout through a partner ergonomics studio
How the DSA Score Breaks Down
Points earned: 49.8 of 100 (profile 41 × 0.8 + client feedback 17). DSA Score: 90/100
What Dental and Healthcare Clients Say About Dental Marketing
- 5 on Google
- 2 on its website
- 6 from dental practices
Clients Most Often Praise
- Communication & responsiveness 2
- Dental website design 2
- Higher Google Maps & local rankings 1
- Understanding of dentistry 1
In ShortDental clinic clients praise professionalism, responsiveness and effective SEO, Google Ads and social media for bringing patients. One reviewer found prices high for a small practice.
kara smile praises the team (Alex and Antonia) for being attentive and professional.
See it on dentalmarketing.roMariana Beje says that compared with other agencies, this one was the most effective at promoting a dental clinic online.
See it on dentalmarketing.roPetru Lazăr recommends the agency for website, promotion and SEO work for his clinic.
See it on dentalmarketing.roShow 4 more client reviews
- Dan Visan praises the team's care, creativity and responsiveness. Google, 20 Oct 25
- Kyan Zamani says the agency showed professionalism from the first day of working together. Google, 27 Oct 25
- Dr Romana Cretu praises the clinic website the agency built and the team's professionalism and speed, and says the site has been well received. Agency website
- Corina Marc recommends the agency after a bad experience elsewhere, citing specialized, dedicated staff who don't work from templates. Agency website
Where Dental Marketing Is Listed
Questions Dentists Ask About Dental Marketing
Does Dental Marketing work with businesses outside dentistry?
Not under this brand. The agency works only with dental clinics, while sister brands such as Medica Marketing and Derma Marketing cover other medical fields.
How long have they focused on dentistry?
They have worked exclusively with dentists and dental clinics since 2016. They have also collaborated with dentist-academics since 2018.
What does their SEO service include?
It covers Google SEO, local SEO, Google Business Profile optimisation and on-site organic SEO. These are usually combined with Google Ads, websites and social media.
How will I see results?
They send monthly performance reports that compare indicators month to month. Video reports are part of their monitoring step.
What is Dental3DTour?
It is a 360-degree virtual tour of a clinic, produced with partner OMNIvision. It includes Google Street View integration, a VR version and a teaser video for YouTube and Facebook.
How much do they charge?
Prices are not published. Clinics are asked to get in touch for a quote, and one reviewer felt fees were high for a small practice.
Reviews of Dental Marketing
No reviews on this site yet. Have you worked with Dental Marketing? Your review helps other dentists choose.