Lyon data-marketing consultancy combining analytics, SEO, paid search and social ads
About Metrixx
Metrixx is a data-marketing and digital activation consultancy based at 98 rue du Président Edouard Herriot in Lyon's 2nd arrondissement. It was launched in March 2021 by Vladimir Roybet, who had spent about a decade as a consulting and business development director at agencies in Lyon and Paris, including Empirik and Bolero. The firm has a team of around ten consultants covering consulting, web analytics, SEO and paid media (some listings say seven people). It also runs location pages for Grenoble, Annecy, Chambéry and Saint-Étienne.
The firm frames its work around one guiding indicator, a North Star Metric, which sits above the other KPIs and steers decisions. Engagements typically open with an audit of website KPIs, SEO position against competitors, editorial strategy, paid search and CRM data, and the tracking plan. Analytics work uses GA4 and Google Tag Manager, Matomo, Piwik Pro and Piano Analytics, with Hotjar and Clarity for behaviour analysis and dashboards built in Looker Studio, Power BI or Tableau.
The SEO offer for Lyon follows five steps: a kick-off with the assigned specialists, analysis covering technical audit, competitors, semantics and quick wins, a short, medium and long-term roadmap that can be paired with paid search, implementation across technical, content and link building, and monitoring with daily rank tracking on priority keywords and a custom dashboard. Local work includes Google Business Profile optimisation, local keyword targeting, local content and regional backlinks across Lyon and nearby communes such as Villeurbanne, Bron and Oullins. Content is written by an in-house editorial team, and client teams can receive SEO coaching. Generative engine optimisation and visibility in AI answers are newer additions.
The client list is commercial and B2B rather than medical. Logos include TCL, Rhonexpress, Maxon, Rail Logistics Europe, Pilot Pen, Bestway and Lamy Immobilier, and case studies cover Nouvelles Galeries Annecy, Fauchon Paris and Communauto. Early wins in December 2021 were Inside Management, Neovia Retraite and Régilait. Régilait doubled its count of first-page Google keywords. It has no dental or healthcare clients, content or services on its books.
Pricing is not published and a quote is needed. There are no published ratings or Sortlist reviews. A dental group or multi-site clinic in the Auvergne-Rhône-Alpes region that wants detailed tracking of enquiries and bookings could use the analytics and local SEO offer, but should expect to be among the firm's first healthcare clients.
Metrixx's Website
Metrixx at a Glance
| Founded | 2021 |
|---|---|
| Team size | About 10 consultants (some listings say 7 people) |
| Headquarters | Lyon, Auvergne-Rhône-Alpes, France |
| Leadership | Vladimir Roybet (Founder) |
| Languages | French |
| Pricing | Not published; quotes on request. |
| Contracts & reporting | SEO check-ins quarterly or monthly depending on needs; daily rank tracking and a custom dashboard. |
| Tools & partnerships | Google Analytics 4; Google Tag Manager; Matomo; Piwik Pro; Piano Analytics; Looker Studio; Power BI; Tableau; Hotjar; Microsoft Clarity; Google Ads; Meta Ads; LinkedIn Ads; TikTok Ads |
Dental Marketing Services
- SEO audit
- local SEO and Google Business Profile optimisation
- content strategy and SEO writing
- netlinking
- Google Ads and paid search
- Meta, LinkedIn and TikTok ads
- GA4 and GTM tracking plans
- conversion and CRM tracking
- Looker Studio and Power BI dashboards
- generative engine optimisation
Dental Clients & Results
- Régilait: doubled the number of keywords on Google's first page (2023)
Why Dentists Choose Metrixx
- Perfect 5.0 across 45 reviews
- Links ads to CRM data
- Analytics-first approach
- Small senior team
- Founded 2021
Key Strengths
- Anchors a practice's growth strategy on one North Star metric
- Audits and rebuilds tracking plans to capture patient enquiry data correctly
- Builds real-time practice dashboards in Looker Studio, Power BI or Tableau
- Works with Matomo and Piwik Pro for practices wanting alternatives to Google Analytics
How the DSA Score Breaks Down
Points earned: 44.8 of 100 (profile 56 × 0.8 + client feedback 0). DSA Score: 89/100
Where Metrixx Is Listed
Questions Dentists Ask About Metrixx
Has Metrixx worked with dental practices?
They have no named dental or healthcare clients. Their clients are mainly retail, transport, food and B2B brands.
Who runs the agency?
Vladimir Roybet founded Metrixx in Lyon in 2021. He previously held development director roles at the digital agencies Empirik and Bolero.
Do they offer local SEO?
Yes. Their Lyon SEO offer includes Google Business Profile optimisation, local keywords, local content and regional backlinks across Lyon and nearby towns.
How do they report results?
They track priority keywords daily and build dashboards in Looker Studio, Power BI or Tableau. Strategy check-ins are monthly or quarterly depending on the client.
What does it cost?
Metrixx does not publish prices. Clients need to request a quote after an initial meeting.
Reviews of Metrixx
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