Lisbon HubSpot Platinum inbound agency focused on higher education marketing and SEO-led content
About Latigid
Latigid is a Portuguese inbound marketing agency based in the Edifício Diogo Cão at Doca de Alcântara Norte in Lisbon. The agency was set up in 2016 by Diogo Matos Chaves. Before that he ran the Portuguese branch of Laureate International Universities, where he first used inbound methods and HubSpot. He is now co-founder and "Inbound Evangelist", and the team has about ten staff, including an inbound strategist, a paid media consultant, a HubSpot developer and a copywriter. They are the smallest HubSpot Platinum agency in the world.
Their main market today is higher education. Their work is organised around universities, business schools and executive education, with services for student enrolment, lead generation and retention. Education clients include ISCTE Executive Education, NOVA SBE, NOVA FCT, IE University, Al Akhawayn University in Morocco and The Lisbon MBA. Outside education, clients include Standvirtual, OLX, Lince Capital, Banco Sol, CCENERGIA and CARES from the Fidelidade group. Clients are spread across Portugal, Spain, Morocco, Angola, the UK and Kosovo.
SEO is the starting point for their content work rather than a stand-alone product. They research search demand, plan content around it and publish it on HubSpot websites, then use forms, email, workflows and CRM pipelines to turn visitors into leads. They also run Google Ads and social media, and offer HubSpot onboarding, CRM migration, integrations and AI agents. They hold dozens of HubSpot certifications, including SEO II, and Google Partner status.
They have no healthcare, clinic or dental clients, though health is among the sectors they mention. A dental group in Portugal or Spain would get most from them if it wants a CRM-based patient pipeline, with enquiry forms, automated follow-up and reporting in HubSpot, rather than a local map-ranking service. They publish no local SEO or Google Business Profile process.
The main result is from Standvirtual, whose organic traffic grew more than 150% after Latigid took over blog content. Clients typically double their leads and see traffic rise 30% within six months, and 80% of clients are on retainers. Client relationships run from two years with The Lisbon MBA to more than four years with Al Akhawayn University.
In the HubSpot Solutions Directory they hold a 5.0 rating from seven reviews, mostly from education clients. Reviewers mention long-term reliability, dedication and proactive strategy updates. Prices are not published, and they work with any budget.
Latigid's Website
Latigid at a Glance
| Founded | 2016 |
|---|---|
| Team size | About 10 |
| Headquarters | Lisbon, Lisbon District, Portugal |
| Leadership | Diogo Matos Chaves (Co-founder and Inbound Evangelist); Tiago Esteves (Inbound Strategist); Filipe Sena (Design and Development); João Aniceto (Paid Media Consultant) |
| Languages | Portuguese; English; Spanish; French |
| Pricing | Not published. Works with any budget. |
| Contracts & reporting | Most clients are on retainer (80%); client relationships of two to four-plus years. |
| Tools & partnerships | HubSpot Platinum Solutions Partner; Google Partner; HubSpot certifications including SEO II, Content Hub and Marketing Hub; Salesforce integration certification |
Dental Marketing Services
- SEO-led content strategy
- content marketing
- HubSpot website design and development
- Google Ads
- social media management
- email marketing
- HubSpot CRM implementation, migration and onboarding
- marketing automation and lead nurturing
- AI agents on HubSpot
Dental Clients & Results
- Standvirtual: organic traffic up more than 150% after blog content moved to Latigid
- typical client result: leads doubled and traffic +30% within six months
Why Dentists Choose Latigid
- HubSpot Platinum partner with a small Lisbon team
- Standvirtual reports organic traffic growth above 150%
- Office in Edifício Diogo Cão at Alcântara docks
- Clients include ISCTE, NOVA SBE and NOVA FCT
- Producing content, strategies and websites since 2016
Key Strengths
- Updates practice marketing strategy proactively over long engagements, clients report
- Sets up and migrates practice CRMs to HubSpot, with onboarding and ongoing support
- Builds HubSpot forms and chatbots to turn site visitors into patient leads
- Deploys AI agents inside a practice's HubSpot after an AI readiness assessment
How the DSA Score Breaks Down
Points earned: 43.8 of 100 (profile 38 × 0.8 + client feedback 13.4). DSA Score: 89/100
What Clients Say About Latigid
- 2 on review sites
Clients Most Often Praise
- Clear reporting & honesty 1
- Understanding of dentistry 1
Education client describes a five-year relationship, crediting Latigid's inbound marketing expertise and proactive strategy updates.
See it on ecosystem.hubspot.comEducation client praises the team's dedication, professionalism and commitment to project success from first contact.
See it on ecosystem.hubspot.comWhere Latigid Is Listed
Questions Dentists Ask About Latigid
Does Latigid have dental or healthcare clients?
No healthcare or dental clients are named. Most of their clients are universities and business schools, plus brands such as Standvirtual, OLX and Banco Sol.
What is their main strength?
They are a HubSpot Platinum partner, so they connect SEO-led content, websites and Google Ads to HubSpot CRM and automation. This suits practices that want to track and follow up enquiries.
Who founded the agency?
Diogo Matos Chaves co-founded Latigid in 2016 after leading the Portuguese branch of Laureate International Universities. He is co-founder and Inbound Evangelist.
What results have they published?
Standvirtual's organic traffic grew more than 150% after it handed its blog to Latigid. Clients typically double leads and see 30% more traffic within six months.
What languages do they work in?
They work in Portuguese, English, Spanish and French. Their clients are in Portugal, Spain, Morocco, Angola, the UK and Kosovo.
Reviews of Latigid
No reviews on this site yet. Have you worked with Latigid? Your review helps other dentists choose.