Family-run French performance agency: SEO, Google Ads, data and HubSpot CRM
About PumpUp
PumpUp is an independent, family-run French digital performance agency. It was founded in Grenoble in 2010, then opened in Paris and later in Lille in 2017. It now runs four agencies. These are Paris (47 bis rue de la Chine, the head office), Grenoble and Rouen (both inside Village by CA business centres), and Lille-Roubaix at 87 rue du Fontenoy in Roubaix. The group has more than 50 staff across France. Eric Huertas is CEO, and Paul Raimond leads the Hauts-de-France agency.
The agency covers SEO (technical, semantic, link building, local, international, e-commerce and generative engine audits) and paid search on Google, Bing and Amazon. It also runs social ads on Meta, LinkedIn, TikTok, Pinterest and YouTube. Other services are data and analytics (GA4, Tag Manager, Looker Studio, server-side tracking and attribution), content production, community management and HubSpot CRM automation. Its SEO process starts with a meeting between the client, an SEO expert and a project manager. A prioritized audit of more than 30 criteria follows, then monthly optimization with a monthly review of actions and results. The agency is QASEO-certified and uses tools such as Screaming Frog, Rank Tracker, PageSpeed Insights and GTmetrix.
PumpUp holds Google Premier Partner status, which puts it in the top 3 percent of Google-rated agencies in France. It is also a HubSpot Gold Solutions Partner, and health is among its industries. It holds more than 23 platform certifications. The Roubaix team is part of the EuraTechnologies network. Les Echos twice ranked the company among France's 500 fastest-growing firms, in 2019 and 2021.
Its case studies show multi-site and regulated work, which is the most relevant experience for a dental group. For pool dealer network Alliance Piscines, geotargeted campaigns linked to the CRM lifted sales by 90 percent in two weeks across 180 points of sale. Insurer Mascotte Assurances, an SEO client since 2021, had 65 percent more visits in Q1 2024 than in Q1 2023. For Pavillon Prévoyance, a client in a regulated sector, the team produced educational content and compliant campaigns. Other named clients include Honda, LOSC, Europ Assistance, AFNOR and Coface. They have no dental page or named dental client, and their local work is aimed mainly at retail networks.
They have a 4.6 Google rating from 46 reviews. Reviewers mention quick replies, proactive follow-up, staff who grasp their goals, Google Ads management, and partnerships lasting several years. Their three HubSpot reviews average 5 out of 5. No prices are published. The minimum budget is above 1,000 euros. A first consultation is free, each client gets a dedicated project manager, and the agency reports results against acquisition cost and revenue.
PumpUp's Website
PumpUp at a Glance
| Founded | 2010 |
|---|---|
| Team size | 50+ staff across the group (some listings say 11-50) |
| Headquarters | Paris, Île-de-France, France |
| Other offices | Roubaix (Lille), Grenoble, Rouen |
| Leadership | Eric Huertas (CEO); Paul Raimond (Head of Lille-Roubaix agency) |
| Languages | French; English |
| Pricing | No public prices; quote on request. Minimum budget above €1,000. |
| Contracts & reporting | Free first consultation; dedicated project manager per client; SEO audit followed by monthly management with a monthly review of actions, results and next steps; reporting tied to acquisition cost and revenue |
| Tools & partnerships | Google Premier Partner; HubSpot Gold Solutions Partner; Microsoft (Bing) Ads; GA4; Google Tag Manager; Looker Studio; Screaming Frog; Rank Tracker; PageSpeed Insights; GTmetrix; WebPageTest; Semrush; QASEO certification; EuraTechnologies member |
Dental Marketing Services
- SEO audits and monthly SEO management
- local SEO
- Google Ads and Bing Ads
- Meta and other social ads
- GA4, Tag Manager and Looker Studio tracking and dashboards
- server-side tracking and attribution
- SEO content, photo and video
- community management
- HubSpot CRM and marketing automation
- UX and conversion optimization
- generative engine optimization audits
Dental Clients & Results
- Alliance Piscines: sales up 90% in two weeks across 180 points of sale (geotargeted campaigns with CRM integration)
- Mascotte Assurances: Q1 2024 site visits up 65% vs Q1 2023 (SEO since 2021)
Why Dentists Choose PumpUp
- Alliance Piscines case: +90% sales in two weeks
- Works for Pavillon Prévoyance, a regulated insurance client
- HubSpot Partner for CRM and marketing automation
- Member of the EuraTechnologies network
- Group has more than 50 staff across four cities
Key Strengths
- Uses data and analytics to measure patient enquiries from each dental campaign
- Opens with a full practice SEO audit including a competitor benchmark
- Uses Semrush, Screaming Frog, SE Ranking and Majestic for practice SEO work
- Reports to practices through BI dashboards tracking rankings and revenue
Awards & Recognition
- Les Echos ranking of 500 fastest-growing French companies (2019 and 2021)
How the DSA Score Breaks Down
Points earned: 41.7 of 100 (profile 36 × 0.8 + client feedback 12.9). DSA Score: 88/100
What Clients Say About PumpUp
- 4 on Google
Clients Most Often Praise
- Communication & responsiveness 3
- Value for money 1
In ShortGoogle reviewers praise long-term relationships and attentive account managers, especially for Google Ads.
Speaking for Infa, the reviewer values the collaboration and says Thibaud is attentive and always gives advice.
See it on feedbax.aiClient says they have worked with PumpUp for almost 10 years and finds the team reliable and attentive.
See it on feedbax.aiLong-time client says PumpUp handles everything for their AdWords account and they enjoy working together.
See it on feedbax.aiShow 1 more client review
- Charlotte MOURE: Reviewer is delighted with the collaboration and highlights Thibaud's attentiveness. Google, November 2025
Where PumpUp Is Listed
Questions Dentists Ask About PumpUp
Has PumpUp worked with dental practices?
They have no dental client or dental page. Health is among their industries, and they have done regulated-sector work for Pavillon Prévoyance and an insurer, Mascotte Assurances.
Could they manage marketing for a multi-site dental group?
Their case studies include local retail networks, for example geotargeted campaigns across 180 Alliance Piscines points of sale that lifted sales 90% in two weeks. They also run CRM integration with Google Ads through HubSpot.
How does their SEO process work?
It starts with a meeting with an SEO expert and a project manager, then an audit of more than 30 criteria ranked by impact. Ongoing management includes monthly optimizations and a monthly review of results.
Where are their offices?
They have agencies in Paris, Roubaix near Lille, Grenoble and Rouen. Clients meet the Roubaix team by appointment.
What budget do they expect?
Prices are not published. The minimum budget is above 1,000 euros, and the first consultation is free.
Reviews of PumpUp
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