Nepali full-service ad and digital agency with an eight-step SEO method
About Pedal Advertising (Pedal Group)
Pedal Group Pvt. Ltd., which trades as Pedal Advertising, is an advertising and digital marketing company based in the Kathmandu Valley. Its office is on the first floor of the Pedal Building on Kupondole Heights Road in Bakhundol, and the company also has a corporate address in Sheridan, Wyoming, in the United States. It started in 2018 and has a team of 23 that works in English and Nepali.
Bigyan Gupta is the founder and CEO. He also spent about four and a half years as Managing Director of Daraz Nepal and announced that he would step down from that role in mid-2026. The leadership also includes Gopal Pd. Gupta as finance director, Arun Patel as digital media strategist, Sirsha Risal Gupta as content head and Suman Suwal as full stack developer. Besides marketing, the group sells Pedal1, its own HR, CRM and project management software, and rents out developers through a team-as-a-service offer.
Their SEO method has eight steps: a site audit, industry and competitor research, keyword research, content planning around search intent, on-page fixes to titles, meta tags and internal links, link building, and weekly performance updates. Local search is a separate track. It includes claiming and optimizing the Google listing so a business can show in the local map results. Medical practices are among the businesses that gain most from SEO, and the agency uses only white-hat methods. No SEO price list is published. Most advertising packages cost 500 to 1,000 US dollars a month, and services start from 1,000 euros per project.
Their healthcare record rests mainly on fertility and orthopaedic care. Their portfolio has two hospital and healthcare projects, for Vatsalya IVF and Fertility Centre and for Bone and Joints. These cover digital strategy, SEO, content, design, PR, website work and magazine design. One Vatsalya campaign, 'Khushi ko Aagaman', is filed under advertising, social media and PR. Further Vatsalya pieces include a book and themed posts. Clients such as Jagdamba Steels, Sipradi, Bobcat Nepal, KFA Business School and CMS Hospitality show that most of their work is outside health.
Three reviews on Sortlist all give five stars. They come from a garment company CEO, a video editor linked to Nepal Airlines and an HR manager, and they mention genuine treatment of clients, quick replies and smooth collaboration. Their awards include '10 Most Promising Nepal Startups' (2020), also given as 'Best Start Up 2020'. Dental clinics in Nepal that want one partner for print, outdoor, PR and digital may find them a good fit. Clinics that want proven dental SEO should ask for relevant examples first.
Pedal Advertising (Pedal Group)'s Website
Pedal Advertising (Pedal Group) at a Glance
| Founded | 2018 |
|---|---|
| Team size | 23 team members |
| Headquarters | Lalitpur (Kupondole Heights, Bakhundol), Bagmati Province, Nepal |
| Other offices | Sheridan, Wyoming, USA (corporate address) |
| Leadership | Bigyan Gupta (Founder, CEO and Head Strategist); Gopal Pd. Gupta (Finance Director); Arun Patel (Digital Media Strategist); Sirsha Risal Gupta (Content Head); Suman Suwal (Full Stack Developer) |
| Languages | English; Nepali |
| Pricing | No SEO prices published. Most advertising packages cost 500 to 1,000 US dollars per month. Services from 1,000 euros per project. Free consultation offered. |
| Contracts & reporting | Weekly performance insights and an SEO audit report are part of the SEO process. Contract length not published. |
| Tools & partnerships | Google Analytics; Google Business listing (Google My Business); Pedal1 (own HR, CRM and project management software) |
Dental Marketing Services
- Website audit and technical SEO
- keyword and competitor research
- on-page optimization
- local SEO and Google listing optimization
- link building
- content marketing
- search engine marketing
- social media marketing
- website development
- email marketing
- creative multimedia and video
- PR and campaign development
Why Dentists Choose Pedal Advertising (Pedal Group)
- Has its own Pedal Building on Kupondole Heights Road
- Portfolio heavy on work for Vatsalya Natural IVF
- Runs ATL and BTL campaigns as well as digital
- Clients include Jagdamba Steels and Bobcat Nepal
- Also offers paid marketing consultancy and leadership training
Key Strengths
- Builds multilingual websites for practices serving patients in several languages
- Plans content for each stage of the patient's decision journey
- Handles press releases, media relations and crisis communications for practices
- Starts strategy work with an assessment of the practice's current online status
Awards & Recognition
- 10 Most Promising Nepal Startups, 2020
How the DSA Score Breaks Down
Points earned: 41.1 of 100 (profile 33 × 0.8 + client feedback 14.7). DSA Score: 88/100
What Clients Say About Pedal Advertising (Pedal Group)
- 3 on review sites
Clients Most Often Praise
- Dental website design 3
- Higher Google Maps & local rankings 2
CEO of Samurai Garments; hired them for website design and management and praised their professional behaviour and quick answers to queries.
See it on sortlist.comListed as video editing at Nepal Airlines; used them for digital marketing, SEO, web and graphic design and liked how they collaborate with clients.
See it on sortlist.comHR Manager at Naruto Pvt Ltd; used them for digital marketing, SEO and web design, praised how they treat clients and saw nothing to improve.
See it on sortlist.comWhere Pedal Advertising (Pedal Group) Is Listed
Questions Dentists Ask About Pedal Advertising (Pedal Group)
Has Pedal Advertising worked with dental clinics?
Their healthcare work is for Vatsalya IVF and Fertility Centre and for Bone and Joints, both hospital and healthcare projects.
How does their SEO process work?
There are eight steps: website audit, industry analysis, competitor analysis, keyword research, content research, on-page optimization, link building and performance tracking. Performance insights are shared weekly.
Do they handle Google Maps and local search?
Yes. Their local SEO work includes claiming and optimizing the Google listing so a business can appear in the local map pack.
What does working with them cost?
SEO prices are not published, and a free consultation is offered. Most advertising packages are 500 to 1,000 US dollars a month, and services start at 1,000 euros per project.
Can they run offline campaigns as well as digital?
Yes. They offer ATL, BTL and digital advertising, plus TV commercials, jingles, outdoor media, event management and PR, so a clinic can use one supplier for all of these.
Reviews of Pedal Advertising (Pedal Group)
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