Lyon SEO content agency with large freelance writer network and medical writing experience
About hREF
hREF is an editorial agency in Lyon that produces search-optimised written content for companies, brands, media groups and other agencies. Its office is at 183 Rue Cuvier in the 6th district, and it also has a presence near clients in Grenoble and Paris. The agency has been building its editorial expertise since 2011, and Le Parisien has worked with it since that year.
The model is a core team of project managers supported by a large network of freelance journalists and writers. The network has 350 to 500 writers and capacity of around 5,000 articles a month. A proprietary ERP system matches writers to each brief. Work is offered à la carte: editorial audit, SEO strategy with keyword choice and a publishing calendar, writing, rewriting of existing pages, publishing with images, and later performance review. Formats include blog articles, FAQs, glossaries, product pages, landing pages, white papers and content aimed at generative AI search. Every text goes through plagiarism checks and two rounds of proofreading.
All writing and translation is done by people, not AI tools. It uses AI detection as part of quality control. Its multilingual service uses native speakers of each target language and covers translation as well as original SEO writing for foreign markets. Specific languages are agreed per project.
Health is a proven area. hREF has written several thousand medical articles for the consumer health site Santé Médecine, at a rate of several hundred a month, and that site's editorial director gives a testimonial. Laboratoires Mességué, a natural health brand, also gives a named testimonial. Other clients include Adecco, Crédit Agricole, Engie, Fnac Darty, Boulanger, Rakuten, Le Figaro and Prisma Media.
hREF is not a full-service dental marketing agency. Google Business Profile, citations, reviews and ads are not part of its offer. A French dental practice or group would use it as a content supplier for treatment pages, patient FAQs, blog posts or translated pages for foreign patients, alongside a separate local SEO provider. No prices are published. Each project is quoted through a request form, and title tags, meta descriptions and keyword tool work can be billed as extras. Testimonials are verified through Trustfolio.
hREF's Website
hREF at a Glance
| Founded | 2011 |
|---|---|
| Headquarters | Lyon, Auvergne-Rhône-Alpes, France |
| Other offices | Grenoble; Paris (client presence) |
| Languages | French; translation and multilingual writing in other languages on request |
| Pricing | No public prices; quote on request. Title tags, meta descriptions and SEO keyword tool work may cost extra. |
| Contracts & reporting | Dedicated project manager per client; samples validated before full production; delivery on the agreed date. |
| Tools & partnerships | Proprietary ERP for writer matching; plagiarism detector; AI detector; Trustfolio (testimonial verification) |
Dental Marketing Services
- SEO editorial audit
- keyword and editorial strategy
- treatment and service page writing
- blog articles
- FAQs and glossaries
- rewriting and optimisation of existing pages
- meta tags
- multilingual translation and SEO writing
- CMS publishing with images
Dental Clients & Results
- Santé Médecine: several thousand medical articles written, several hundred per month (ongoing)
Why Dentists Choose hREF
- Wrote thousands of medical articles for the site Santé Médecine
- Laboratoires Mességué, a natural health brand, gives a named testimonial
- Office on Rue Cuvier in Lyon's 6th district
- Focus on SEO writing rather than general advertising
- Testimonials on its site are authenticated through Trustfolio
Key Strengths
- Translates practice content for multilingual patient audiences
- Writes practice content through a fully human process without AI
- Offers expert proofreading of existing practice website content
- Audits existing practice content before planning a treatment content strategy
How the DSA Score Breaks Down
Points earned: 40.3 of 100 (profile 32 × 0.8 + client feedback 14.7). DSA Score: 88/100
What Clients Say About hREF
- 3 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- More new patient bookings 1
- Clear reporting & honesty 1
In ShortSEO content-writing agency. Clients praise rigor, on-time delivery and traffic gains from content.
Marlène Viancin has worked with hREF for 11 years across three companies; praises rigor and on-time delivery, and reports strong traffic growth after content rework.
See it on lafabriquedunet.frArtist biographies written by hREF improved search visibility of artist pages.
See it on lafabriquedunet.frSEO content writing delivered on time with good listening and adherence to instructions.
See it on lafabriquedunet.frWhere hREF Is Listed
Questions Dentists Ask About hREF
Can hREF write medical or dental content accurately?
They have written several thousand medical articles for the health site Santé Médecine. No dental practice clients are named.
Do they handle local SEO or Google Business Profile?
Their services focus on content: audits, strategy, writing, optimisation and publishing. Local SEO, listings and ads are not part of their offer.
Is the content written by AI?
All writing and translation is done by people. They run plagiarism and AI detection checks and two rounds of proofreading.
Can they produce content for foreign patients?
Yes. They offer translation and multilingual SEO writing using native speakers of the target language.
How is pricing set?
No prices are published. Each project is quoted, and some items such as meta descriptions can cost extra.
Reviews of hREF
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