Pharmacist-led medical marketing agency in Krakow using a patient-journey diagnosis model
About Solutio Medica
Solutio Medica is a medical marketing agency in Krakow, registered as innoMED Justyna Uman-Ntuk, with offices on Lipowa street in the Zablocie district. It has served doctors, clinics and medical companies since 2015. The owner, Justyna Uman-Ntuk, is a pharmacist who trained at the Medical University of Warsaw and holds postgraduate e-marketing training. She is a TEDx speaker, a former lecturer in strategic pharmaceutical marketing and the host of the Pharma Insider Talk podcast. Its team has medical education and works only on health topics.
Every engagement begins with a diagnosis of the patient's path to the practice. It is built on their ATAR model: Awareness, Trust, Appointment and Return. A 30 to 40 minute call reviews the practice's visibility, website, profiles and reviews as a patient would see them. A written diagnosis and proposal follow within a few days, and the practice keeps it even if it does not sign. The weakest stage of the path then decides the scope.
For dental clinics the scope can include local search positioning, expert content written to appear in Google and AI answers, Meta and Google Ads, social media management on Facebook, Instagram and TikTok, websites and visual identity. Their dental page gives practical advice. It suggests stressing local strengths such as pediatric care or orthodontics and promoting treatments that lead to longer care plans. It also reminds dentists of Polish rules that ban persuasive booking language and, since 2023, naming devices or materials in adverts. Content is checked against scientific sources and medical law before it goes live.
Their dental portfolio covers Periodent (website and social campaign), NU Dental (brandbook and identity), Juniordent and Unodent (rebranding), Twoj Dentysta, Osteodental (website) and Nova Stomatologia (social media). One campaign raised summer patient numbers for a Warsaw dental clinic through Meta Ads. Outside dentistry they work with ophthalmology, fertility, aesthetic medicine and pharma clients such as Delavi, OVI Klinika and AstraZeneca Pharma Poland.
Client testimonials stress medical understanding, punctuality and attention to detail. Daria Rowecka of Dental Studio describes an intuitive, patient-friendly website. Dr Jan Lyczek of NU Dental Clinic values a brandbook that sets out the clinic's values. OVI Klinika got more patient enquiries after campaigns. An independent Polish ranking scored them 9 out of 10 across dental focus, medical experience and compliance. It noted, though, that their offer covers all of medicine, not only dentistry.
Terms are published openly. Practice marketing care starts at 3,000 zloty net a month, doctor personal branding at 2,800 zloty, and websites at 6,000 zloty, with ad budgets paid separately. Contracts run for a strategy month plus six months of activity, then continue with one month's notice. Reports arrive monthly in ATAR format, with a quarterly review meeting. They take one practice per specialty in each area and do not guarantee patient numbers.
Solutio Medica's Dental SEO Page
Solutio Medica at a Glance
| Founded | 2015 |
|---|---|
| Headquarters | Krakow, Lesser Poland, Poland |
| Leadership | Justyna Uman-Ntuk (owner and strategist); Dominika Cierpialowska (Key Account Manager) |
| Languages | Polish |
| Pricing | Practice or clinic marketing care from PLN 3,000 net per month; doctor marketing care from PLN 2,800 net per month; websites from PLN 6,000 net; visual identity at a fixed price; ad budgets paid separately from client ad accounts. |
| Contracts & reporting | One strategy month plus six months of activity (seven-month initial agreement), then open-ended with one month's notice; full cost estimate before signing; monthly ATAR-format reports; quarterly review meeting; one practice per specialty per area; no guarantee of patient numbers; free one-hour non-binding consultation. |
| Tools & partnerships | Google Ads; Meta Ads; TikTok |
Dental Marketing Services
- Patient-journey (ATAR) diagnosis
- local SEO and positioning
- expert content for Google and AI answers (GEO)
- Google Ads
- Meta Ads
- Facebook, Instagram and TikTok management
- clinic websites
- logo, visual identity and brandbooks
- practice signage
- doctor personal branding
Practice Types They Work With
- General dentistry
- periodontics
- pediatric dentistry
- orthodontics
- implants and prosthetics
Dental Clients & Results
- Unnamed Warsaw dental clinic: higher summer patient numbers via Meta Ads (no figures published)
Dental Practices They Have Worked With
- Periodent
- NU Dental Clinic
- Dental Studio
- Juniordent
- Unodent
- Twoj Dentysta
- Osteodental
- Nova Stomatologia
Why Dentists Choose Solutio Medica
- Over 10 years in medical marketing
- Dental SEO guide
- Kraków and Warsaw
Key Strengths
- Runs long-term campaigns for specialist clinics with full understanding of their field
- Creates visual identities and patient-friendly websites for dental and specialist clinics
- Builds dental SEO plans around what patients type, like dentist plus city
- Runs Google Ads and social media to bring new patients to clinics
How the DSA Score Breaks Down
Points earned: 39.8 of 100 (profile 38 × 0.8 + client feedback 9.4). DSA Score: 88/100
What Dental and Healthcare Clients Say About Solutio Medica
- 4 on its website
- 2 from dental practices
Clients Most Often Praise
- Dental website design 2
- Communication & responsiveness 1
- More new patient bookings 1
- Clear reporting & honesty 1
In ShortHealthcare clients praise professionalism, creativity, understanding of the medical sector, punctuality and patient-friendly websites. One reports increased patient enquiries.
Daria Rowecka says the new website fully met expectations: intuitive, aesthetic and patient-friendly.
See it on solutiomedica.plLek. dent. Jan Łyczek says the branding/visual identity work produced a very valuable communication element.
See it on solutiomedica.plJustyna Butor reports a significant rise in interest in clinic services and patient enquiries after digital campaigns.
See it on solutiomedica.plShow 1 more client review
- Monika Miłosz praises high-quality, on-trend materials and the team's understanding of the industry. Agency website
Where Solutio Medica Is Listed
Questions Dentists Ask About Solutio Medica
Do they work only with dentists?
No. They focus on healthcare as a whole, including dental, ophthalmology, fertility, aesthetic medicine and pharma. Dental clinics are a sizeable part of their portfolio.
How much do they charge?
Clinic marketing care starts at 3,000 zloty net a month and websites at 6,000 zloty net. Advertising budgets are paid separately.
How long is the contract?
The first agreement covers a strategy month plus six months of work. After that it continues with one month's notice.
Will they work with a competitor down the road?
They offer territorial exclusivity, taking one practice per specialty in an area.
How do they report results?
They send monthly reports organised around their ATAR patient-journey stages. They also hold a quarterly meeting to review the plan.
Do they understand Polish rules on medical advertising?
Content is checked for accuracy and legal compliance before publication. Their dental page explains limits such as the ban on persuasive booking language and on naming devices or materials.
Reviews of Solutio Medica
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