Digital Floss Reviews & Agency Profile

Dental-only Fort Lauderdale agency founded by a dentist, built on on-site video

Fort Lauderdale, Florida, USA DSA Score: 88/100

About Digital Floss

Digital Floss LLC is a Fort Lauderdale marketing agency that works with dental practices only. It was set up by Dr. Anissa Broussard, DMD, a University of Alabama at Birmingham dental graduate who spent about twenty years treating patients and built her own practice. She began drawing around 50 new patients a month from social media, other dentists asked how, and the agency grew from that. Broussard spent eight years in Russell Brunson's Inner Circle, created the Brick and Mortar Funnel framework and wrote FOUND, a book on how AI tools decide which practices to recommend.

The model starts with filming. A crew visits each practice twice a year for two full shoot days, with scripts sent in advance and a teleprompter, and the footage and interview transcripts feed websites, ads and social posts written in the dentist's own voice. Websites, branded Signature Story Sites, use patient guides and schema markup so search engines and AI assistants see one consistent set of facts. Social media runs at four posts a week across six channels. Meta ads target higher-income neighbourhoods, Google Ads run through Rise DDS, and both are tracked to booked appointments. An AI visibility service checks monthly what ChatGPT, Gemini, Claude and Perplexity say about a practice, and a free FlossIQ report compares AI recommendations and competitor ads.

The named client list is long. It includes Rome Dental & Implant Center, Millcreek Family Dental, Pearson Family Dentistry, Journey Kids Dental, Little Grins, The Buckhead Oral Surgery Suite, Beverly Hills Dental, A-Z Dental Art Studio and Montrose Dental & Orthodontic Studio, covering general, pediatric, orthodontic, oral surgery, cosmetic and sleep and airway practices. A case study on Journey Kids Dental, a pediatric airway practice in Fort Lauderdale, shows more than 50,000 video views in a month, first place in Google Maps for pediatric airway dentistry and a first ChatGPT-sourced patient within 30 days of launch, with no baseline figures.

In other figures, 80% of clients rank first or second in Google Maps organically, leads cost 10 to 60 dollars each and client retention is 97%. Rankings are not guaranteed and results vary by market and budget. Clients are offered geographic exclusivity within a five-mile radius.

Broussard is a regular speaker on the dental circuit, including AACD, Yankee Dental Congress, the Florida Dental Convention and Funnel Hacking Live. She was named 2024 Dental Coach of the Year, won Dentistry's Got Talent in 2025 and was voted 2025 Nifty Thrifty Industry Influencer of the Year. Digital Floss is the official media provider for the Greater New York Dental Meeting, Yankee Dental Congress and Hinman Dental Meeting and an official digital media partner of AADOM.

Prices are not published. The agency points to ADA guidance of 4 to 6% of production in a building year. Agreements run for six or twelve months. Testimonials are on video rather than written.

Digital Floss' Website

Screenshot of Digital Floss' website
Screenshot of digitalfloss.com/

Digital Floss at a Glance

HeadquartersFort Lauderdale, Florida, USA
LeadershipDr. Anissa Broussard, DMD (Founder and CEO)
LanguagesEnglish
PricingNo published prices. The agency refers practices to ADA guidance of 4-6% of production in a building year and 3-4% annually after, and offers a budget guide and ROI calculator.
Contracts & reporting6- or 12-month agreements; no guaranteed rankings; geographic exclusivity within a 5-mile radius; two on-site shoot days twice a year; ads tracked to booked appointments.
Tools & partnershipsRise DDS (Google Ads); Meta Ads; Google Ads; schema markup; AADOM official digital media partner

Dental Marketing Services

  • Dental websites (Signature Story Sites)
  • on-site video production
  • local and Google Maps SEO
  • AI search visibility monitoring and content
  • social media management
  • Meta Ads
  • Google Ads
  • video ads
  • FlossIQ practice intelligence report
  • event media coverage

Practice Types They Work With

  • general dentistry
  • pediatric dentistry
  • orthodontics
  • oral surgery
  • cosmetic dentistry
  • implants
  • sleep and airway dentistry

Dental Clients & Results

  • Journey Kids Dental: 50,000+ video views (one month)
  • #1 in Google Maps for pediatric airway dentistry
  • first ChatGPT-referred patient (within 30 days of launch)

Dental Practices They Have Worked With

  • Rome Dental & Implant Center
  • Millcreek Family Dental
  • Pearson Family Dentistry
  • Journey Kids Dental
  • Journey Kids Orthodontics
  • Little Grins
  • Oak Point Pediatric
  • Kidz Dental
  • The Buckhead Oral Surgery Suite
  • Sai Oral Surgery
  • Beverly Hills Dental
  • A-Z Dental Art Studio
  • Center for Esthetic Dentistry
  • Innova Family Dental
  • Montrose Dental & Orthodontic Studio
  • Granbury Dental Center
  • Cascade Dental Group
  • Menendez Dental

Why Dentists Choose Digital Floss

  • Run by a dentist
  • Emma AI receptionist books calls 24/7
  • On-site video shoots
  • Says 97% of clients stay
  • Spoke at the Florida Dental Association
Key Strengths
  • Uses zip-code-level household income data to guide practice marketing decisions
  • Builds practice sites on its Brick and Mortar Funnel framework to drive bookings
  • Runs DentalFlix, an online training platform for dental practice teams

Awards & Recognition

  • Dr. Anissa Broussard: 2024 Dental Coach of the Year
  • Dentistry's Got Talent winner 2025
  • 2025 Nifty Thrifty Industry Influencer of the Year
  • Dental Products Report Top 25 Women in Dentistry

How the DSA Score Breaks Down

Client reviews4/20
Experience7/20
Client portfolio20/20
Published results12/20
Transparency6/20
Client feedback0/20

Points earned: 39.2 of 100 (profile 49 × 0.8 + client feedback 0). DSA Score: 88/100

Where Digital Floss Is Listed

Questions Dentists Ask About Digital Floss

Who runs Digital Floss?

The agency was founded by Dr. Anissa Broussard, DMD, who practiced dentistry for about twenty years before starting it. She is the CEO and works only with dental practices.

Do they film at my practice?

Yes. A crew films on site twice a year over two shoot days, using scripts sent in advance and a teleprompter. The footage feeds the website, ads and four social posts a week.

How long is the commitment?

Agreements run for six or twelve months. They do not guarantee rankings and results vary by market, budget and case acceptance.

Will they also work with my competitor down the road?

They offer geographic exclusivity within a five-mile radius, announced in January 2026.

Do they help with AI search such as ChatGPT?

Yes. Their AI visibility service checks monthly what ChatGPT, Gemini, Claude and Perplexity say about a practice and publishes content aimed at those answers. Journey Kids Dental got its first ChatGPT-sourced patient within 30 days.

What does it cost?

No prices are published. The agency refers practices to ADA guidance of 4 to 6% of production for marketing in a building year and offers a budget guide and ROI calculator.

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