Albuquerque creative and media agency with award-winning healthcare campaigns, not SEO
About 3 Advertising
3 Advertising is a full-service advertising, branding and design firm based at 1550 Mercantile Avenue NE in Albuquerque, New Mexico. It was founded in 2005 and also has an office in the National Press Building in Washington, DC. The staff numbers fewer than 49 people. The agency's motto is good work works, and its view is that people rarely look for ads, so a message has to be sharp enough to stand out on any given day.
Four partners run the business. Chris Moore is strategic director, and his campaign work has won an EFFIE award for effectiveness. Sam Maclay is creative director and has led work in tourism, healthcare, retail and technology, earning recognition from The One Show, Communication Arts and Cannes. Tim McGrath is design director, with work shown by the Type Directors Club and Graphis. Sue Lewis directs media strategy, planning and buying after more than 30 years in the field, including Nike media at Wieden + Kennedy.
This is not a search marketing agency. Its services cover brand development, traditional and digital advertising, social consulting and advocacy communications. The portfolio is grouped into logos, identity packages, video, outdoor, audio, websites, print, packaging and place-based work. Its website work includes 14 builds, including Film New Mexico, the National Museum of Nuclear Science and History and Numotion, but none is described in terms of rankings or traffic. A dental practice would hire this team for a new identity, video, billboards or a launch campaign, and would likely need a separate partner for local SEO and Google Business Profile upkeep.
Healthcare is a real part of the client list. The firm produced a brand campaign for Presbyterian, New Mexico's largest health system and insurer, and an outdoor series for Eye Associates of New Mexico that won Best of Show at the national Healthcare Advertising Awards. It has also won AAF New Mexico Addy Awards, including Best of Show for work for the New Mexico Economic Development Department. Other named clients include La Montañita Food Co-op, Homewise, the City of Roswell and Growth Energy, whose annual leadership conference the agency has themed for 15 years. It has no named dental clients.
Public review data is thin. It has one 5.0 Google review. The average rate is $125 an hour, with minimum budgets of $1,000 to $10,000. Contract terms and reporting methods are not published. The agency suits a group practice, specialty clinic or regional dental group in New Mexico that wants polished creative work and paid media planning, more than a solo office looking for monthly search work.
3 Advertising's Website
3 Advertising at a Glance
| Founded | 2005 |
|---|---|
| Team size | Under 49 employees |
| Headquarters | Albuquerque, New Mexico, USA |
| Other offices | Washington, DC |
| Leadership | Chris Moore (Strategic Director/Partner); Sam Maclay (Creative Director/Partner); Tim McGrath (Design Director/Partner); Sue Lewis (Media Director/Partner) |
| Languages | English |
| Pricing | Average rate of $125/hr and a minimum budget of $1,000-$10,000. No packages published. |
Dental Marketing Services
- Brand identity and logo design
- video production
- outdoor and print advertising
- radio and audio spots
- media planning and buying
- website design
- social consulting
Why Dentists Choose 3 Advertising
- Clients include Dion's and PNM
- Founded in Albuquerque in 2005
- Also has an office in Washington, DC
- Focus is branding and video rather than SEO
- DesignRush lists its rate at $125 per hour
Key Strengths
- Builds brand identities that set a dental practice apart from competitors
- Plans advertising campaigns that raise a practice's profile with local patients
- Produces video content that introduces a practice's team and treatments
- Shapes creative strategy for practices launching new services or locations
Awards & Recognition
- Healthcare Advertising Awards Best of Show for Eye Associates of NM outdoor series
- AAF New Mexico Addy Awards including Best of Show for NM Economic Development Department
- EFFIE (Chris Moore)
How the DSA Score Breaks Down
Points earned: 39.2 of 100 (profile 49 × 0.8 + client feedback 0). DSA Score: 88/100
Where 3 Advertising Is Listed
Questions Dentists Ask About 3 Advertising
Does 3 Advertising offer dental SEO?
SEO is not among their services. Their work centers on branding, advertising campaigns, video, outdoor, print and media buying.
Have they worked in healthcare?
Yes. Their work includes a brand campaign for Presbyterian, a New Mexico health system and insurer, and an outdoor series for Eye Associates of New Mexico. No dental practice clients are named.
Who would lead my account?
The agency is run by four partners covering strategy, creative, design and media. Sue Lewis leads media planning and buying, and Sam Maclay leads creative work.
What does it cost to work with them?
The average rate is $125 an hour, with minimum budgets from $1,000 to $10,000. The agency does not publish packages.
Where are they located?
Their main office is at 1550 Mercantile Ave NE in Albuquerque, and they have a second office in the National Press Building in Washington, DC.
Reviews of 3 Advertising
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