Charlotte local SEO and web firm with published month-to-month SEO plans
About The Branding Agency
The Branding Agency is a digital marketing firm at 16607 Riverstone Way in the Ballantyne area of south Charlotte, North Carolina. It was founded in 2015 by Steve Bouboulis, who is founding president and leads SEO strategy. The small in-house team includes IT specialist Rupinder Singh, front-end engineer Shane Miller and Google Ads specialist Lior Mey-Tal, and the agency has two to nine employees. Its SEO work stays in-house rather than going to outside vendors, and the core team has worked together since 2017.
Services cover custom WordPress sites built with Elementor Pro, local SEO, Google Business Profile management, citation building, Google Ads across search, display, remarketing and Local Services Ads, Facebook ads, social media, blog content, VPS hosting and AI search visibility. The process has three steps: listen first, plan the strategy, then deliver results. Clients receive monthly reports.
The agency has no dental page. Its main client groups are law firms, contractors, medical practices and e-commerce brands. A 2026 Webtonic ranking of Charlotte dental marketing agencies placed it 17th of 20. That ranking credited it with dental website design, local SEO, PPC, branding, appointment booking and HIPAA-conscious intake forms, but its dental work has no public case studies. No dental practices are named as clients.
Pricing is published, which is uncommon among local firms. Local SEO plans are month to month and can be cancelled with 30 days' notice. Basic costs $1,795 a month for one location and up to 50 keywords, with four blog posts a month, 15 citations, weekly Google Business Profile posts and an Ahrefs licence. Business, at $2,795, adds link building, schema, CallRail call tracking and eight posts. Premium, at $3,795, covers up to three locations, adds a paid citation network and a monthly report on how the business appears in ChatGPT, Perplexity and Google AI Overviews. Website builds cost $3,300 for a redesign, $3,800 for a new site and $4,800 for e-commerce, or can be paid over 12 months with a 10 percent fee.
Reviews are consistent across platforms. It holds 4.9 on Google from 17 to 18 reviews. Reviewers often name Steve Bouboulis and mention fast replies, follow-through and useful ideas for improving existing sites. Named clients include MRO MaryRuth, Lolahemp, The Tool Geeks and Hyatt Shooting Complex. The agency fits a one- to three-location dental practice in the Charlotte area that wants clear prices, a single senior contact and no long contract.
The Branding Agency's Website
The Branding Agency at a Glance
| Founded | 2015 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Charlotte, North Carolina, USA |
| Leadership | Steve Bouboulis (Founder and Founding President, SEO Strategy); Lior Mey-Tal (Google Ads Specialist); Shane Miller (Front End Engineer); Rupinder Singh (IT Specialist) |
| Languages | English |
| Pricing | Local SEO: Basic $1,795/month, Business $2,795/month, Premium $3,795/month. Websites: redesign $3,300, new site $3,800, e-commerce $4,800, or 12 monthly payments ($302, $348, $440) with a 10% fee. $100-$149/hr (some listings say $125/hr). |
| Contracts & reporting | Local SEO is month to month with 30 days' notice to cancel; no long-term contracts. Monthly reporting, daily rank tracking, monthly strategy call with a senior specialist. |
| Tools & partnerships | WordPress; Elementor Pro; Ahrefs; CallRail; Google Analytics; Google Search Console; Google Ads; Google Business Profile |
Dental Marketing Services
- Dental website design
- local SEO
- Google Business Profile management
- local citation building
- Google Ads and Local Services Ads
- appointment booking integration
- HIPAA-conscious intake forms
- branding
- call tracking
- AI search visibility reporting
Practice Types They Work With
- general dentistry
Why Dentists Choose The Branding Agency
- Builds HIPAA-conscious patient intake forms
- Founding president is Steve Bouboulis
- Based in Ballantyne with a Huntersville location
- Clutch hourly rate of $50 to $99
- Adds appointment booking to dental websites
Key Strengths
- Suggests value-adding improvements to a practice's existing website
- Follows up and follows through on every practice request
- Builds HIPAA-conscious intake forms that patients can fill in online
- Adds online appointment booking to dental practice websites
How the DSA Score Breaks Down
Points earned: 38.9 of 100 (profile 30 × 0.8 + client feedback 14.9). DSA Score: 88/100
What Clients Say About The Branding Agency
- 4 on Google
Clients Most Often Praise
- Dental website design 2
- Communication & responsiveness 1
- Understanding of dentistry 1
- Value for money 1
In ShortSmall-business clients praise Steve's website work, responsiveness and follow-through.
Client says Steve upgraded his website and did an excellent job.
See it on designrush.comRoy Cook praises easy communication and excellent follow-up and follow-through.
See it on designrush.comelselaine silva describes the team as professional, experienced and committed to customer satisfaction.
See it on designrush.comShow 1 more client review
- James Cyrus says Steve is great to work with and suggests value-adding site improvements. Google, 30 July 2019
Where The Branding Agency Is Listed
Questions Dentists Ask About The Branding Agency
Does The Branding Agency have dental clients?
No dental practices are named publicly. A 2026 Webtonic ranking of Charlotte dental agencies included them for dental website design, local SEO and PPC, but they have no public case studies.
How much does local SEO cost?
Their plans cost $1,795, $2,795 and $3,795 a month. The top plan covers up to three locations and adds AI search visibility reporting.
Am I locked into a long contract?
No. Their local SEO plans are month to month and can be cancelled with 30 days' notice.
Who will work on my account?
All work is done by its in-house team. Founder Steve Bouboulis leads SEO strategy, and clients get a monthly strategy call with a senior specialist.
What do reviewers say?
Google reviews average 4.9 from around 18 reviews. Clients mention fast communication, follow-through and helpful suggestions for their websites.
Reviews of The Branding Agency
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