Manchester dental-only agency run by a former dental nurse and practice manager
About The Creative Composite
The Creative Composite is a Manchester marketing agency that works only with dental businesses. Its office is at Quebec Offices, M3 7DU, in the Spinningfields area (some listings place it in Bury). The founder is Hassan Mushaid. Before starting the agency he spent about ten years in UK dental roles, including dental nurse, business development manager and practice manager. The team has 11 people, including an operations manager, account managers, an SEO manager, a Meta Ads manager, social media staff and in-house videographers. The agency works with more than 120 practices across the UK and Ireland, as well as clients in the USA and Dubai.
Their monthly dental SEO plan starts with a full audit of the website and Google Business Profile and a written roadmap. Each month they write one keyword-focused blog post and improve copy on key treatment pages. Google Business Profile management covers posts, new photos, listing changes and review replies. The plan also includes Google Maps and local SEO, YouTube SEO, backlink and PR outreach, UX advice, and optimisation for ChatGPT, Perplexity and Google AI Overviews. The SEO manager's remit includes technical fixes and schema. Clients follow rankings, traffic and profile data on a live dashboard and have a monthly call. Most practices see movement within three to six months. The plan is aimed at private, cosmetic, orthodontic, NHS and multi-site practices.
Besides SEO, they run Meta Ads, Google Ads, social media management, web design, hosting, branding and photography. Optional extras include their Click2Smiles CRM, WhatsApp automation for enquiries and team workshops led by the founder. The workshops cover patient handling, Invisalign open days and content. One case study includes virtual call handling.
Their results are published. At Holly Dental in Preston, 12 months of SEO lifted rankings by 36 percent. Organic search reached 80 percent of site traffic, with first place for Invisalign, implant, cosmetic and private dentist terms in Preston. Pall Mall Advanced Dentistry received 315 leads in one month from a veneers campaign, with an ROI of 18.6. Lancaster Smile Clinic achieved a 160 percent net ROI in three months. Wallasey Village Dental Practice has fully booked associate diaries after two years of work. Other named clients include Circ Dental, Ashbourne Road Dental, Totley Rise Dental and The York Dental Suite.
Prices are not published, and enquiries start with a free strategy call. They do not use 12-month lock-in contracts. The agency was a Dental Industry Awards finalist in 2025, and the founder was named Creative Entrepreneur of the Year 2025. They also run a podcast, a newsletter and a dental marketing course.
The Creative Composite's Dental SEO Page
The Creative Composite at a Glance
| Team size | 11-50 employees |
|---|---|
| Headquarters | Manchester, Greater Manchester, England, UK |
| Other offices | Bury, Greater Manchester |
| Leadership | Hassan Mushaid (Founder); Fran Carter (Operations Manager); Dean O'Brien (Head of Business Development); Daisy Wooliscroft (SEO Manager) |
| Languages | English |
| Pricing | Not published; quoted after a free strategy call. Packages named Growth Starter, Growth Accelerator and Full Funnel Growth. |
| Contracts & reporting | No 12-month lock-in contracts; flexible engagements; live reporting dashboard plus monthly call; SEO movement expected in 3-6 months; no guaranteed top rankings. |
| Tools & partnerships | Click2Smiles CRM; ManyChat; WhatsApp automation; Google Business Profile; live reporting dashboard |
Dental Marketing Services
- Dental SEO
- Google Business Profile management
- local SEO and Google Maps
- AI and generative engine optimisation
- YouTube SEO
- backlink and PR outreach
- Meta Ads
- Google Ads
- social media management
- dental website design
- hosting and maintenance
- branding
- copywriting
- photography
- Click2Smiles CRM
- WhatsApp automation
- virtual call handling
- team training workshops
Practice Types They Work With
- general dentistry
- cosmetic
- orthodontics
- implants
- DSOs/multi-location
Dental Clients & Results
- Holly Dental: rankings up 36%, organic search 80% of traffic, #1 for Invisalign, dental implants, cosmetic and private dentist terms in Preston (12 months)
- Pall Mall Advanced Dentistry: 315 leads and ROI of 18.6 from a veneers campaign (1 month)
- Lancaster Smile Clinic: 160% net ROI (3 months)
- Wallasey Village Dental Practice: associate diaries fully booked with waiting list (2 years)
Dental Practices They Have Worked With
- Holly Dental
- Pall Mall Advanced Dentistry
- Lancaster Smile Clinic
- Wallasey Village Dental Practice
- Circ Dental
- Ashbourne Road Dental
- Totley Rise Dental
- The York Dental Suite
- The Dental Parlour
- The Dental Studio Dubai
- Newholme Dental Clinic
- Stevens Dental
Why Dentists Choose The Creative Composite
- 120+ practices in the UK and Ireland
- No lock-in contracts
- Front-desk coaching included
- Meta Ads and SEO together
- Local North West team
Key Strengths
- Coaches front-desk teams to convert more new-patient calls into bookings
- Provides virtual call handling so practices miss fewer enquiries
- Runs Meta Ads and dental SEO together to attract new patients
- Works with practices on flexible terms without lock-in contracts
Awards & Recognition
- Dental Industry Awards Finalist 2025
- Creative Entrepreneur of the Year 2025 (Hassan Mushaid)
How the DSA Score Breaks Down
Points earned: 37.6 of 100 (profile 47 × 0.8 + client feedback 0). DSA Score: 88/100
Where The Creative Composite Is Listed
Questions Dentists Ask About The Creative Composite
Do they only work with dental practices?
Yes. They work only in the dental sector. Their founder previously worked as a dental nurse, business development manager and practice manager.
What is included in their monthly dental SEO?
It includes an SEO and Google Business Profile audit, one blog post a month and treatment page copy improvements. It also covers profile management with review replies, local SEO, link outreach and AI search optimisation, reported through a live dashboard and a monthly call.
Will I be tied into a long contract?
No. Clients are not held to 12-month contracts, and engagements are flexible.
What SEO results have they published?
Holly Dental in Preston saw rankings rise 36 percent and reached first place for Invisalign, implant, cosmetic and private dentist searches after 12 months.
Can they help my team convert more enquiries?
They offer team training workshops on patient handling and Invisalign open days, WhatsApp automation and a dental CRM called Click2Smiles. One case study also includes virtual call handling.
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