Moscow SEO firm since 1999 with a documented dental implant clinic case
About SEO.ru
SEO.RU is the trading name of OOO SEO-poiskovaya optimizatsiya, a search agency that has been promoting websites in Russia since 1999. It is registered as an accredited IT company and works from Technopark Mosgormash at Kashirsky Proezd 13 in Moscow, office 436. It also has phone lines for Ulyanovsk and San Diego. Dina Chernaya is named as General Director. All work is done by in-house staff, including its own development team, and it has completed 873 projects over 27 years.
They are a general SEO firm rather than a dental specialist. Their client work spans corporate sites, online stores and regional businesses, and their dental proof rests on one detailed project: Axioma Dental, an implant clinic in St Petersburg that became a client in August 2019.
That case shows how they treat medical sites. They handled them as YMYL pages, expanding doctor profiles with specialisations, education, certificates and experience. Copywriters added at least ten texts a month, and they built an articles section aimed at informational patient queries. Trust pages on guarantees, payment methods and company details were added, analytics errors fixed and a redesign launched in January 2020. Off-topic backlinks were removed about three months in, after which traffic doubled within a month. They also monitored reviews, listed the clinic on medical portals and optimised its YouTube channel. By the end of March 2020 organic traffic was up 276% and ranking queries up 4.6 times. Implant terms such as implantation without bone grafting and digital dentistry reached the Yandex top three.
Their standard process begins with an express audit and traffic forecast, then a semantic core, a technical, content, commercial and link audit, staged fixes, monitoring and conversion work. Results usually appear in four to six months. Monthly SEO tariffs are published: fixed price from 79,500 roubles, payment by positions from 89,500 and payment by traffic from 99,500. A site audit costs from 49,500 roubles, pay-per-lead SEO from 110,000 and reputation management from 50,000. Discounts apply for signing within three days and for second and later sites. Monthly reports are included, and they do not guarantee search positions.
Industry rankings back their standing in the Russian market: 6th in the 2025 'SEO through clients' eyes' rating, 2nd in Ruward's 2025 SEO agency of the year (perspective) nomination and 5th in seoraiting.ru's 2023 list. They have two reviews on Workspace. They fit clinics and dental groups in competitive Russian cities that want a long-running Yandex and Google SEO contract and can meet a budget near 80,000 roubles a month.
SEO.ru's Website
SEO.ru at a Glance
| Founded | 1999 |
|---|---|
| Headquarters | Moscow, Moscow, Russia |
| Other offices | Ulyanovsk (phone line); San Diego, USA (phone line) |
| Leadership | Dina Chernaya (General Director) |
| Languages | Russian |
| Pricing | Monthly SEO from 79,500 RUB (fixed), 89,500 RUB (by positions), 99,500 RUB (by traffic); site audit from 49,500 RUB; pay-per-lead SEO from 110,000 RUB; reputation management from 50,000 RUB; contextual ads setup from 25,500 RUB. |
| Contracts & reporting | Written contract after tariff choice; 5% discount for signing within 3 days; 5-10% multi-site discounts; monthly reports on all tariffs; daily position tracking on the positions tariff; no guarantee of rankings; results typically in 4-6 months. |
| Tools & partnerships | Search engine webmaster panels and analytics; daily position monitoring; partner agreement with AGIMA (2020) |
Dental Marketing Services
- Dental and medical site SEO for Yandex and Google
- YMYL and E-A-T work on doctor profiles
- article sections for informational patient queries
- copywriting
- technical fixes (robots.txt, sitemap, analytics)
- backlink clean-up
- trust pages
- reputation management and review monitoring
- listing on medical portals
- YouTube optimisation
- website development and redesign
- contextual advertising
Practice Types They Work With
- implants
- general dentistry
Dental Clients & Results
- Axioma Dental: organic traffic +276% and ranking queries x4.6, implant queries in Yandex top 3 (7 months, Aug 2019 to Mar 2020)
Dental Practices They Have Worked With
- Axioma Dental (St Petersburg)
Why Dentists Choose SEO.ru
- Promoting websites in Russian search since 1999
- Axioma Dental case: traffic up about 276%
- Dental implant queries reached Yandex top 3 for Axioma
- Publishes a private clinic SEO case on its blog
- Accredited IT company with a Moscow technopark office
Key Strengths
- Removes spammy external links from a clinic's backlink profile
- Adds an articles section targeting informational patient search queries
- Runs clinic reputation work alongside search promotion
- Publishes guidance on E-A-T content rules for YMYL medical sites
Awards & Recognition
- 6th place, SEO glazami klientov rating (2025)
- 2nd place, Ruward SEO agency of the year perspective nomination (2025)
- 5th place, seoraiting.ru best SEO companies (2023)
- 3rd place, SEO agency visibility rating (2023)
How the DSA Score Breaks Down
Points earned: 37.6 of 100 (profile 47 × 0.8 + client feedback 0). DSA Score: 88/100
Where SEO.ru Is Listed
Questions Dentists Ask About SEO.ru
Has SEO.RU worked with a dental clinic?
Yes. Axioma Dental, a St Petersburg implant clinic, has been their client since August 2019. Over seven months its organic traffic rose 276% and ranking queries grew 4.6 times.
How do they handle the stricter rules for medical websites?
They treat clinic sites as YMYL pages and strengthen doctor profiles with education, certificates and experience. They also add trust pages and article content for informational queries.
How much does SEO.RU charge?
Monthly tariffs start at 79,500 roubles for a fixed plan, 89,500 for payment by positions and 99,500 for payment by traffic. A site audit starts at 49,500 roubles.
Do they guarantee top rankings?
No. They guarantee the quality and timing of the work, but search positions are controlled by the search engines. Results usually show in four to six months.
How long have they been in business?
They have promoted websites since 1999 and have completed 873 projects. The company is an accredited IT firm based in a Moscow technopark.
Reviews of SEO.ru
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