Egyptian performance media, video and campaign agency serving Egypt, UAE and Saudi Arabia
About TAC Universe
TAC Universe is a digital marketing agency founded in Cairo in 2011. Its head office is in The Portal, Building B, at SODIC Beverly Hills in Sheikh Zayed, Giza. A second office is in Roushdy, Alexandria, and there is a Dubai-licensed entity. The agency serves more than 70 clients across Egypt, the UAE and Saudi Arabia. Headcount is between 40 and 130 people (figures of 40, 100 and 130 are given). Omar Osman is chief executive and Moustapha Zaalouk is chief business officer. Rokaya El Maraashly is managing director, and other leaders cover operations, creative, performance media, administration and finance.
The agency is built around paid media and content rather than search. Its services are performance marketing and media buying on Meta, TikTok, Google and Snapchat, plus video production for campaigns and short-form social clips. It also offers AI-generated video, digital PR and influencer work, brand and campaign strategy, data dashboards, websites and e-commerce builds on Shopify and WordPress, and Zoho CRM setup as a Zoho Partner. They manage more than 50 million EGP in yearly ad spend and average three times return on ad spend in the first 90 days. SEO is not among its services.
Their delivery model has four stages: business alignment, a content and production system, media buying and distribution, and data-led optimisation and scaling. Reporting is handled through real-time dashboards and automated reports with set KPI frameworks.
Proof comes from consumer brands. Case studies cover Aramex, Majid Al Futtaim, Rotana, Madinet Masr, Raw African, Dayra Market, Grow Talks and Naqla. For Naqla, a trucking app, a two-month TikTok-led campaign produced 8,540 driver installs and lifted daily installs from 200 to 1,100. The campaign was recognised in three TikTok Ad Awards categories. For Rotana they delivered 93 percent sales growth and more than 15 million views. The agency is also a Webby Honoree and has eight features on Ads of the World. Other named clients include VOX Cinemas, Ski Egypt and Noor Eyewear. Pharmaceuticals appear among the industries they serve, but no healthcare, clinic or dental work is shown.
For a dental business, the fit is narrow. It would suit a large clinic group or an oral care brand in Egypt or the Gulf that needs video content, social campaigns and paid lead generation at scale. It would not suit a single practice looking for local SEO or Google Business Profile work. No prices are published. They hold a 5.0 Google rating from 13 reviews, but the reviews contain little detail.
TAC Universe's Website
TAC Universe at a Glance
| Founded | 2011 |
|---|---|
| Team size | 40-130 (figures vary) |
| Headquarters | Sheikh Zayed, Giza, Egypt |
| Other offices | Alexandria (Roushdy), Egypt; Dubai, UAE (licensed entity) |
| Leadership | Omar Osman (CEO); Moustapha Zaalouk (CBO); Rokaya El Maraashly (Managing Director); Omar Morsy (Operations Director); Esraa Zakaria (Creative Director); Mohammed Salem (Performance Media Director) |
| Languages | Arabic; English |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Four-stage delivery model; real-time dashboards and automated reporting |
| Tools & partnerships | Meta; TikTok; Google Ads; Snapchat; Shopify; WordPress; Zoho (Zoho Partner) |
Dental Marketing Services
- Paid social and search campaigns
- lead generation landing pages
- video and short-form content production
- AI content production
- influencer marketing
- website builds
- analytics dashboards
Dental Clients & Results
- Naqla: 8,540 driver installs and daily installs up from 200 to 1,100 (2 months), three TikTok Ad Awards categories
- Rotana: 93% sales growth, 15.4M+ views
- Majid Al Futtaim: 10M+ organic views
- Aramex: 5.8M+ unique users reached
Why Dentists Choose TAC Universe
- Head office at The Portal, SODIC Beverly Hills, Sheikh Zayed
- Says it manages over EGP 50M in yearly ad spend
- Project pages for Mall of Egypt, City Centre Alexandria and Aramex
- In-house video team makes long and short-form ads
- Second office in Roushdy, Alexandria for northern clients
Key Strengths
- Designs landing pages to turn ad clicks into patient enquiries
- Offers motion graphics, scriptwriting and storyboarding for treatment explainer videos
- Handles community management and patient lead generation on Instagram, LinkedIn and TikTok
Awards & Recognition
- Webby Honoree
- TikTok Ad Awards winner (3 categories, Naqla campaign)
- Ads of the World featured 8 times
How the DSA Score Breaks Down
Points earned: 35.9 of 100 (profile 29 × 0.8 + client feedback 12.7). DSA Score: 87/100
What Clients Say About TAC Universe
- 3 on Google
Arabic review saying both their digital media and production work are spot-on.
See it on designrush.comAffectionate note suggesting the reviewer is a former team member rather than a client.
See it on designrush.comEmoji-only 5-star review with no substantive content.
See it on designrush.comWhere TAC Universe Is Listed
Questions Dentists Ask About TAC Universe
Does TAC Universe offer dental SEO?
No. SEO is not among their services, and they show no dental or clinic work. Their focus is paid media, video and campaign content.
What could they do for a dental group?
They could produce treatment videos and social content and run paid lead campaigns on Meta, TikTok, Google and Snapchat. They can also build landing pages and set up reporting dashboards.
Where are they based?
Their head office is at SODIC Beverly Hills in Sheikh Zayed, Giza, with a second office in Roushdy, Alexandria. They serve clients in Egypt, the UAE and Saudi Arabia.
What results have they published?
Their Naqla campaign produced 8,540 driver installs in two months and was recognised in three TikTok Ad Awards categories. They also delivered 93 percent sales growth for Rotana.
How much do they charge?
Prices are not published. They manage more than 50 million EGP in yearly ad spend across clients.
Reviews of TAC Universe
No reviews on this site yet. Have you worked with TAC Universe? Your review helps other dentists choose.