Lead generation agency combining Google Ads, AI lead handling, booking and SEO
About Optimus Agency
Optimus Agency, which runs its site at optimus01.co.za and is also known as Optimus01, sells an AI lead generation system to service businesses. It has offices in Cape Town at the V&A Waterfront, in Roodepoort, Johannesburg, and on Fleet Street in London, with meetings by appointment only. An older Johannesburg address was at Quadrum Office Park on Constantia Boulevard, and the team has five employees. They have clients in South Africa, the UK, the Netherlands, Germany and the USA.
The founders go by Darryn and Cassie, and the agency has been operating since 2012. Its core product, MomentumX, bundles Google Ads, a dedicated quote or landing page, AI lead qualification, an optional AI Employee that answers enquiries on WhatsApp, Facebook, Instagram and the website after hours, smart booking and lead assignment, email and SMS nurturing, review collection and publishing, SEO for Google Search, Maps and AI Overviews, a team mobile app and a client dashboard.
SEO is one component of that system rather than a stand-alone specialism. Their SEO uses consultant-led keyword research and a strategy aimed at page one of Google and Bing. On-site changes are included without extra development fees when the client grants website access, and rankings generally begin to move within about three months. A separate appointment booking funnel service builds a landing page, a booking page and a thank-you page.
Target sectors are trades and home services such as solar, roofing, HVAC, construction and home security, and they ask for at least 12 months of trading. Dentistry is not a target vertical, but clients include NMC Orthodontics, the practice of Dr Choma, and Hyde Park Chiropractic. NMC gained R1.5 million in new revenue over eight months, 100 to 120 leads a month and a 10.5% conversion rate. Other published cases include Stargas (464 leads and R529K in closed sales in six months), Trailers Unlimited (from 12 to 15 leads a month to 175 by day 90) and My Appliances Doctor (more than 1,300 leads in 12 months).
Pricing is more open than at most agencies. MomentumX Lite costs R5,000 a month with no contract, while the full system is quoted after a consultation and then held fixed, with no percentage of ad spend. Minimum ad budgets are R6,000 a month in South Africa or 600 pounds in the UK. New clients get a three-month trial with no obligation to continue, the build takes about two weeks, and first leads usually arrive within 2 to 14 days. The agency is a Google Partner. A practice that wants paid search, fast enquiry response and booking automation in one package matches the model better than one looking for content-led organic SEO alone.
Optimus Agency's Website
Optimus Agency at a Glance
| Founded | 2012 |
|---|---|
| Team size | Small team (5 employees) |
| Headquarters | Cape Town, Western Cape, South Africa |
| Other offices | Johannesburg (Roodepoort), London (Fleet Street, UK) |
| Leadership | Darryn (Co-founder); Cassie (Co-founder) |
| Languages | English |
| Pricing | MomentumX Lite R5,000 per month, no contract. Full MomentumX system custom-quoted after consultation, then fixed; no percentage of ad spend. Minimum ad budget R6,000 per month (South Africa) or 600 GBP per month (UK). |
| Contracts & reporting | Three-month trial with no obligation to continue; monthly commitment, no long contracts. Build takes about two weeks; first leads typically within 2-14 days; ongoing monthly management with leads visible in the app and dashboard. |
| Tools & partnerships | Google Partner (Google Ads); WhatsApp; Facebook; Instagram; MomentumX system; client dashboard; team mobile app |
Dental Marketing Services
- Google Ads management
- landing and quote pages
- AI lead qualification
- AI Employee replies on WhatsApp, Facebook, Instagram and website
- smart booking and lead assignment
- appointment booking funnels
- email and SMS nurturing
- review collection and publishing
- SEO for Google Search, Maps and AI Overviews
- client dashboard and team app
Practice Types They Work With
- orthodontics
Dental Clients & Results
- NMC Orthodontics: R1.5 million new revenue, 100-120 leads per month, 10.5% conversion (8 months)
- Stargas: 464 leads and R529K closed sales (6 months)
- Trailers Unlimited: 12-15 to 175 leads per month (90 days)
- My Appliances Doctor: 1,300+ leads, 18.5% conversion (12 months)
- Comunicam: 30 leads, 10.5% conversion (30 days)
Dental Practices They Have Worked With
- NMC Orthodontics (Dr Choma's Orthodontics)
Why Dentists Choose Optimus Agency
- Ranked first of 35 for lead generation in South Africa
- Three verified five-star reviews
- Systems a client can run from a phone
- Since 2012
- Small senior team
Key Strengths
- Sets up lead capture systems that route patient enquiries to the practice
- Builds marketing systems so new-patient leads are followed up, not missed
- Builds marketing systems practice owners can run from a phone
- Generates new-patient leads for practices through digital marketing
How the DSA Score Breaks Down
Points earned: 35.2 of 100 (profile 44 × 0.8 + client feedback 0). DSA Score: 87/100
Where Optimus Agency Is Listed
Questions Dentists Ask About Optimus Agency
Have they worked with a dental or orthodontic practice?
Yes. NMC Orthodontics is a client, and the practice gained R1.5 million in new revenue over eight months with 100 to 120 leads a month.
How much does Optimus Agency cost?
MomentumX Lite costs R5,000 a month with no contract. The full system with Google Ads is quoted after a consultation and then fixed, and a minimum ad budget of R6,000 a month applies in South Africa.
Am I locked into a long contract?
No. They offer a three-month trial with no obligation to continue, and after that the commitment is monthly.
How quickly could my practice see enquiries?
The system takes about two weeks to build and first leads typically arrive within 2 to 14 days of launch. SEO rankings generally take around three months.
Can they answer patient enquiries after hours?
Their optional AI Employee replies to leads on WhatsApp, Facebook, Instagram and the website, including after hours. Leads are then qualified and routed through smart booking and assignment.
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