Mild Reviews & Agency Profile

About Mild

Mild is a privately owned digital agency with offices in Stockholm, Gothenburg, Malmö and Jönköping. The Stockholm team sits at Vasagatan 12, close to the central station. The business has no outside investors and has a headcount of around 50, more than 300 clients and a 95 percent share of returning customers.

The company began in 2008 at Stigbergsliden in Gothenburg, started by four friends. It has since been named a Di Gasell company and an Årets Superföretag several times. Its credentials include Google Premier Partner, Microsoft Advertising Partner and HubSpot Solutions Partner status.

Search work follows five stages. The team starts with a technical and baseline review of traffic, links and visibility, then ranks keywords by volume, competition and business value. On-page changes to structure, titles, headings, copy and internal links come next, followed by link building and digital PR. Reporting closes the loop. Local optimisation is built into any project where geography matters, which is the usual case for a clinic. A separate GEO service checks how often ChatGPT, Gemini and Perplexity mention a brand compared with competitors. It then adds schema, question-and-answer page layouts and author bios to support E-E-A-T. Tools include Search Console, GA4, Ahrefs and Matomo, the last offered as a GDPR-friendly analytics option.

The agency has no page aimed at dentists. Its closest health work is for Vaccindirekt, a Swedish vaccination provider. That client ranks second in Sweden for TBE searches, with a path from information pages to booked appointments; the full case study is password-protected. Friskvårdskollen, Hot Screen and Össur also appear among clients. The one published SEO figure is for Nordisk Clean Solutions: 679 percent ROI and 60 percent more organic traffic. This mix suits clinic groups or multi-site dental brands that want web development, paid search, CRM and SEO from one supplier, rather than a sole practice looking for a small local package.

Client testimonials come mostly from marketing managers at Duni Group, Smeg Nordic, Transtema, GPA and Tara Pac. They mention long working relationships, one of about six years, and dependable delivery across several channels.

Prices are not published. Reporting is a dynamic monthly report reviewed in monthly or quarterly meetings, by video or in person. Clear SEO results usually take four to six months and sometimes up to a year. It also offers a Marketing as a Service model that places a senior strategist or specialist inside a client's team.