Edition Studios Reviews & Agency Profile

About Edition Studios

Edition Studios is a creative agency at 218 N Washington Avenue, Suite 206, in Minneapolis. Jordan Obinger is owner and creative director. Twin Cities Business named him to its 2025 Notable Leaders in Marketing list, and the studio handles more than 80 clients a year. Michael Caswell is agency director and strategist. Edition is the newest version of Nerland Co, an older Minneapolis digital content agency. Some listings give a 2003 founding date, likely from that history, and the team has 10 to 49 staff.

The studio leads with brand work. Its process has three stages: clarity and positioning, then brand and build, then growth alignment. Its service lines are discovery, branding, web, marketing and print. Their healthcare marketing service has dental and oral surgery as a focus area and offers SEO-optimised content, paid search and social media aimed at new patient leads. The same service covers eye care and LASIK, medical devices, aesthetics and bodywork. It also includes email marketing, CRM integration and referral generation analysis for clinics.

Their main dental project is Expert Oral Surgery (EOS), an oral and maxillofacial surgery practice in Minnesota. The scope ran from discovery and strategy through brand identity, collateral, web design and development, and photo and video. Edition built a naming system around the EOS name, a logo and wordmark, a calm colour palette and a mobile-first site that explains procedures and care options. They also designed business cards, appointment cards and referral forms. No traffic or patient figures are published. EOS surgeon Dr. Brett Voegele has given a testimonial. Across healthcare clients, the agency averaged 75 new patients a month in 2024, 20% lead growth year over year and a 10% rise in conversion rate.

Caswell has written about clinic marketing. His advice covers service pages built for local searches, Google Ads to reach people already looking for a treatment, and easy review requests on Google and Healthgrades through direct links and reminders after appointments. He also recommends tracking lead sources and cost per lead. Clients outside dentistry include Twin Cities Eye Consultants, Life Time, Love Your Melon and the RISE festival.

They are rated 5 out of 5 on ReportGarden from 19 reviews and 4.9 on Clutch from four reviews, though three of those appear to date from the Nerland Co era. Reviewers talk about white-glove service, creativity, clear communication and on-time delivery. The minimum project is $10,000, with rates of $150 to $199 an hour. SEO makes up only about 5% of their service mix. They suit oral surgeons and specialist practices that want a new identity and website first, with marketing support after launch.