Shanghai agency helping foreign clinics and oral care brands reach Chinese consumers
About Gentlemen Marketing Agency
Gentlemen Marketing Agency, often shortened to GMA, is a China-focused digital marketing firm headquartered at Greenland Central Plaza in Shanghai. Olivier Verot, a French business school graduate who first came to China in 2007 as an exchange student in Dalian, co-founded it in 2012 with Philip Qian. Qian runs the China-side team and project delivery. The agency has offices in Shanghai, Beijing and Shenzhen, plus France, the UK and Taiwan, and a team of more than 50 specialists, with headcount in the 50 to 249 range. Verot chose the name to sound professional across cultures, as a nod to the television series Mad Men.
Most of the work is for foreign brands entering China, across Baidu search ads and SEO, WeChat, Douyin, Xiaohongshu, KOL campaigns, ecommerce operations, reputation management and B2B lead generation. Dentistry is one of several healthcare and beauty topics it covers.
For dental clinics outside China, the agency's angle is medical tourism. Its method for reaching Chinese patients seeking dental care works like this. Organic content comes before paid ads, because Chinese rules on medical advertising are strict. The clinic needs a simple Chinese-language hub, such as a Baidu-indexed page or a WeChat official account. Partnerships are limited to a few medical tourism agencies and KOLs. Support extends across the patient journey, travel logistics included, and success is measured in booked consultations rather than followers. An unnamed German clinic began receiving Chinese enquiries most weeks within a few months of posting on Xiaohongshu, and an unnamed Thai dental group saw more messages after timing posts ahead of Golden Week. Most clinics see real enquiries after two to four months of steady posting, and the agency makes no guarantees.
Oral care product brands are a second focus. Here the services include NMPA product registration, Xiaohongshu content built on ingredient claims, partnerships with dentists and KOLs, and storefronts on Tmall or Douyin. A Budapest natural whitening toothpaste brand passed 40,000 Xiaohongshu followers and 1,500 monthly Tmall orders within three months, with repeat purchases above 30 percent.
GMA uses performance-based pricing, with part of the fee paid upfront and the rest on completion, tied to KPIs. Hourly rates run 25 to 49 US dollars. Its 4.3 rating on GoodFirms comes from seven reviews, which praise responsiveness and market knowledge, but one reviewer complains of poor value and wasted ad spend. The agency suits foreign clinics, dental tourism providers and oral care brands that want to reach Chinese consumers, not local practices looking for domestic SEO.
Gentlemen Marketing Agency's Dental SEO Page
Gentlemen Marketing Agency at a Glance
| Founded | 2012 |
|---|---|
| Team size | 50-249 employees |
| Headquarters | Shanghai, China |
| Other offices | Beijing, Shenzhen, Taiwan, France, United Kingdom |
| Leadership | Olivier Verot (CEO and Founder); Philip Qian (Co-Founder) |
| Languages | English; Chinese |
| Pricing | Performance-based pricing with part paid upfront and part on completion; hourly rate 25 to 49 US dollars; free consultation |
| Contracts & reporting | Fees tied to KPIs such as leads, sales, clicks or ROI; no outcome guarantees for clinics |
| Tools & partnerships | Baidu; WeChat; Douyin; Xiaohongshu; Tmall; Taobao; JD; Weibo |
Dental Marketing Services
- Xiaohongshu content for clinics
- Douyin marketing
- Baidu SEO
- Chinese-language web or WeChat official account hub
- medical tourism agency partnerships
- KOL and dentist partnerships
- patient enquiry pipeline setup
- NMPA filing coordination for oral care products
- Tmall and Douyin storefront setup
Practice Types They Work With
- Clinics targeting Chinese dental tourists
- oral care product brands
Dental Clients & Results
- Budapest natural whitening toothpaste brand: Xiaohongshu account past 40,000 followers, Tmall store above 1,500 monthly orders and repeat purchase rate over 30 percent within three months
- unnamed German clinic: Chinese enquiries most weeks within a few months of Xiaohongshu posting
Why Dentists Choose Gentlemen Marketing Agency
- Seven reviews on GoodFirms
- Focus on foreign brands entering China
- Over a decade in Shanghai
- Mid-sized team of 50 to 249
- Broad service mix beyond SEO
Key Strengths
- Produces WeChat content to help practices reach Chinese-speaking patients
- Advises practices on which digital marketing tools to adopt and how to use them
- Runs pay-per-click and social media campaigns to reach new dental patients
- Helps foreign-owned dental businesses market to patients in a new market
How the DSA Score Breaks Down
Points earned: 34.4 of 100 (profile 43 × 0.8 + client feedback 0). DSA Score: 87/100
Where Gentlemen Marketing Agency Is Listed
Questions Dentists Ask About Gentlemen Marketing Agency
Can GMA help my clinic attract Chinese dental tourists?
Yes, this is the focus of their dental content. They recommend organic Xiaohongshu content, a Chinese-language information hub and a few medical tourism and KOL partners, measured on booked consultations.
How soon will enquiries arrive?
Most clinics see genuine enquiries after two to four months of consistent posting. The agency makes no guarantees.
Do they work with oral care product brands?
Yes. They offer NMPA filing coordination, Xiaohongshu content, dentist and KOL partnerships, and Tmall or Douyin storefronts. One European whitening toothpaste brand reached 1,500 monthly Tmall orders within three months.
How are fees structured?
GMA uses performance-based pricing, with part of the fee paid upfront and the rest on completion against agreed KPIs. Hourly rates run 25 to 49 US dollars.
What do clients say?
They are rated 4.3 on GoodFirms from seven reviews, which praise responsiveness and China market knowledge. One reviewer reported poor value and wasted ad spend.
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