Glasgow SEO agency with a six-stage process and e-commerce focus since 2010
About Boyd Digital
Boyd Digital Ltd (company SC409423) is a Glasgow SEO and digital marketing agency on the fourth floor of 176 Bath Street. It was founded in 2010 by Colin Boyd and Grant Ruxton, both still directors, and Gavin Boyd joined in 2011. The business has 10 to 50 staff, and Steven Alexander is commercial director. It has 65 clients, 432 websites optimised and a combined team experience of more than 60 years in SEO. It is a BIMA member organisation.
Its SEO method runs in six stages: market-focused keyword research, an audit covering more than 200 performance indicators, content architecture, off-site work and link building, reporting, and continuous improvement. Around that sit e-commerce SEO, PPC management, social media on Facebook, Instagram, TikTok and LinkedIn, competitor analysis, speed optimisation, conversion rate optimisation, an AI visibility audit and multilingual SEO delivered through a network of freelance writers and translators. The company builds its own analysis and reporting software and supplies SEO specifications to web agencies during builds and rebrands. It is a Google Partner.
Clients lean towards e-commerce, drinks, hospitality and travel. Named brands include Groupon, Smartbox, Michelin, Clarivate, Frasers Hospitality, Sheraton, Tennent's, Bowmore, Glen Garioch, Auchentoshan, Trade Radiators, The Paint Shed and Bella and Duke. Case studies cover Michelin, Glen Garioch Whisky, Trade Radiators and a premium skincare distributor; the whisky client credits the team with finding technical indexing faults and fixing them cheaply. Health and beauty is the closest sector to dentistry, and no dental clients appear.
The first stage of an engagement is consultative. After an initial conversation the agency audits the prospect and its competitors at no cost, then sets out expected results, timelines and costs. Prices are not published, but the contact form asks for a monthly budget in bands from 1,000 to 2,000 pounds up to 5,000 pounds and above, which indicates where engagements typically start. Its day rates are around 30% below those of agencies in major global cities.
It averages 4.9 across 68 reviews on Rannkly, including 24 Google reviews and 24 Trustist reviews at 5.0. Reviewers return to the same points: strong SEO knowledge, regular reporting with clear recommendations, and a rise in leads and enquiries. A Scottish dental group or multi-site practice with budget for a structured SEO programme would find a mature process here, though it would be the agency's first visible dental client.
Boyd Digital's Website
Boyd Digital at a Glance
| Founded | 2010 |
|---|---|
| Team size | 10-50 employees |
| Headquarters | Glasgow, Scotland, UK |
| Leadership | Colin Boyd (Director, co-founder); Grant Ruxton (Director, co-founder); Steven Alexander (Commercial Director) |
| Languages | English; multilingual SEO through freelance writers and translators |
| Pricing | No fixed prices. Contact form budget bands run from 1,000-2,000 pounds per month up to 5,000+ pounds per month. Day rates about 30% lower than agencies in major global cities. |
| Contracts & reporting | Free, no-obligation initial audit of the business and competitors, followed by an estimate of results, timelines and costs. Ongoing reporting is part of the six-stage process. |
| Tools & partnerships | Google Partner; BIMA member; Trustist review platform; proprietary analysis and reporting software |
Dental Marketing Services
- Local and national SEO
- keyword research
- technical audit of 200+ indicators
- content architecture
- link building
- website speed optimisation
- conversion rate optimisation
- PPC management
- social media marketing
- AI visibility audit
- analytics and reporting
- free competitor audit
Dental Clients & Results
- Glen Garioch Whisky: technical indexing flaws identified and fixed cost-effectively (no metrics)
- Michelin, Trade Radiators and a premium skincare distributor: case studies published
Why Dentists Choose Boyd Digital
- Office at 176 Bath Street in central Glasgow
- Reports 65 clients including Tennents and Sheraton
- Runs technical audits that fix indexing problems
- Hosts monthly BDX events for marketers
- Enquiry form budget bands start at £1,000 a month
Key Strengths
- Builds SEO strategies that grow organic patient enquiries without relying on paid ads
- Provides ongoing ranking reports so practices can follow progress month to month
- Runs technical audits that fix indexing problems on practice websites
- Manages PPC campaigns for practices wanting faster patient enquiries
How the DSA Score Breaks Down
Points earned: 34.1 of 100 (profile 24 × 0.8 + client feedback 14.9). DSA Score: 87/100
What Clients Say About Boyd Digital
- 4 on Google
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Clear reporting & honesty 1
- More new patient bookings 1
- Dental website design 1
In ShortGoogle reviewers consistently praise SEO expertise, reporting and lead growth.
Greg Girard praised the SEO team's insights and ongoing reporting, which improved search rankings.
See it on rannkly.comPhotographer says improved SEO brought high-profile clients and billboard campaigns without paid ads.
See it on rannkly.comRoss Convery says marketing and SEO work led by Colin's team brings more work and leads every week.
See it on rannkly.comShow 1 more client review
- Pinky Dalapati: Impressed by expertise and professionalism; team quickly identified website improvements and built a strategy. Google
Where Boyd Digital Is Listed
Questions Dentists Ask About Boyd Digital
Has Boyd Digital worked with dentists?
No. It has no named dental clients. Its work centres on e-commerce, drinks, hospitality and travel brands such as Michelin, Groupon, Sheraton and Glen Garioch, with health and beauty as one sector.
What budget does Boyd Digital expect?
Prices are not published, but its contact form starts at a monthly budget band of 1,000 to 2,000 pounds and goes up to 5,000 pounds and above.
How does Boyd Digital approach SEO?
It follows six stages: keyword research, an audit of more than 200 indicators, content architecture, off-site link building, reporting and continuous improvement.
Who runs the agency?
It was founded in 2010 by Colin Boyd and Grant Ruxton, who are directors. Steven Alexander is commercial director.
What do reviewers say?
It averages 4.9 across 68 reviews on Rannkly, including 24 on Google at 5.0. Reviewers mention SEO expertise, clear reporting and more leads.
Reviews of Boyd Digital
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