Jakarta SEO agency with a published multi-branch dental clinic case study
About cmlabs
cmlabs is an SEO-focused agency run by PT cmlabs Indonesia Digital. Its head office is on Jalan Pluit Kencana Raya in North Jakarta, and a second office is in Malang, East Java. It began in Jakarta in early 2019 as Content Marketing Labs, started by three founders who had studied and lived in different countries. Rochman Maarif is founder, CEO and Technical Director. The firm has 50 to 249 employees.
Search is the core of the business. About 80% of its work is SEO, with the rest in content marketing and media buying. Its SEO service includes keyword research, on-page and off-page recommendations, customer journey mapping, competitor analysis and traffic projections. A content service produces SEO articles, usually 500 to 1,000 words, with suggested titles and meta descriptions. The wider offer now includes AI search optimisation, creative work and web and app development. As of 2024, cmlabs runs a research team studying how younger users move from search engines to social platforms, and the group also operates the brands Sequence Stat, Vanguard, Traffic Farm and VISUWISU.
The agency's clearest dental evidence is a case study for Damessa, a family dental practice founded in 2008 with 10 branches and about 200 staff. From March 2022 cmlabs moved the site from Wix to WordPress, worked with outside designers on a clearer layout, adapted a booking plugin, rewrote articles and sped up pages. Results were organic traffic growth of more than 8,500% by April 2023, over 11,000 ranking keywords and an 11.9% share of search in its niche. The company also publishes a guide to SEO for dental clinics covering title tags, image alt text, long-tail keywords, Search Console, meta descriptions and mobile design.
Other healthcare clients include Siloam Hospitals and JEC Eye Hospitals and Clinics. JEC had a project from March 2025 worth 10,000 to 49,999 US dollars, with gradual traffic and ranking gains and an early rise in patient enquiries from search. PT Pegadaian saw about 92% more organic clicks and 167% more impressions year on year. The client base is split between enterprise and midmarket firms. That makes cmlabs a better fit for multi-branch dental groups and clinic chains in Indonesia than for single-chair practices.
On Clutch it is rated 4.7 from three reviews. Clients praise on-time delivery, responsiveness and clear communication. The criticisms are slow technical fixes and weak follow-up on agreed actions. Rates are 100 to 149 US dollars an hour, with a 1,000 dollar minimum project. The company publishes content in English and Indonesian.
cmlabs' Dental SEO Page
cmlabs at a Glance
| Founded | 2019 |
|---|---|
| Team size | 50-249 employees |
| Headquarters | Jakarta, DKI Jakarta, Indonesia |
| Other offices | Malang, East Java |
| Leadership | Rochman Maarif (Founder, CEO and Technical Director) |
| Languages | Indonesian, English |
| Pricing | $100-$149 per hour and a $1,000 minimum project. The JEC Eye engagement was $10,000-$49,999. |
| Tools & partnerships | WordPress; Google Search Console; Google Analytics; Yoast SEO; Sequence Stat (group rank-tracking brand) |
Dental Marketing Services
- SEO strategy and keyword research
- on-page and off-page SEO
- technical SEO and page speed
- SEO content writing
- website migration and redesign (e.g. Wix to WordPress)
- online booking integration
- media buying
- AI search optimisation (GEO/AEO)
Practice Types They Work With
- general dentistry
- DSOs/multi-location
Dental Clients & Results
- Damessa (10-branch dental practice): organic traffic growth of over 8,500% and 11,000+ ranking keywords (March 2022 to April 2023)
- JEC Eye Hospitals and Clinics: gradual organic traffic and ranking gains with an early rise in patient inquiries (from March 2025)
- PT Pegadaian: about 92% more organic clicks and 167% more impressions year on year (March 2025 to February 2026)
Dental Practices They Have Worked With
- Damessa
Why Dentists Choose cmlabs
- SEO, creative work, websites and mobile apps
- Own research team writes public SEO guides
- In-house designers
- Rates of $50 to $99 an hour
- Projects from $1,000
Key Strengths
- Raises patient enquiries from organic search through audits, keywords and content
- Manages SEO projects transparently with responsive project management for clinics
- Applies its own research on how patients search for dental care to clinic SEO
- Builds websites and mobile apps for dental clinics with in-house designers
How the DSA Score Breaks Down
Points earned: 33.9 of 100 (profile 25 × 0.8 + client feedback 13.9). DSA Score: 87/100
What Clients Say About cmlabs
- 3 on review sites
- 1 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- More new patient bookings 1
- Communication & responsiveness 1
- Dental website design 1
In ShortClients praise responsiveness, project management and measurable organic growth, including more patient inquiries for JEC Eye Hospitals.
Hired cmlabs for SEO audits, keyword research, content and technical fixes, and saw gradual traffic growth and an early rise in patient inquiries from organic search.
See it on clutch.coFull SEO management led to about 92% more organic clicks and 167% more impressions. Praises project management and responsiveness.
See it on clutch.cocmlabs built the website and handled content and SEO, and the traffic target was met. The client praised the team's transparency.
See it on clutch.coShow 1 more client review
- Ci**** T*** describes the team as cooperative and accommodating in improving the product. Agency website
Where cmlabs Is Listed
Questions Dentists Ask About cmlabs
Has cmlabs done SEO for a dental practice?
Yes. Its Damessa case study covers a 10-branch family dental practice, where cmlabs moved the site to WordPress, rebuilt content and improved speed. Organic traffic grew more than 8,500% by April 2023.
Does cmlabs work with other healthcare providers?
Yes. Siloam Hospitals is a case study client, and JEC Eye Hospitals and Clinics saw an early rise in patient enquiries from search.
How much does cmlabs charge?
Hourly rates are 100 to 149 US dollars, with a minimum project of 1,000 dollars. One healthcare engagement fell in the 10,000 to 49,999 dollar range.
What do clients criticise?
Clutch reviewers mention slow resolution of technical website fixes and weaker follow-up on agreed action items. Delivery speed and communication are otherwise praised.
Where is cmlabs based?
The head office is in Pluit, North Jakarta, with a second office in Malang, East Java.
Reviews of cmlabs
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