Melbourne digital agency with a dental SEO service priced from about $1,500 monthly
About First Page
First Page is a digital marketing agency headquartered at Building 1, 658 Church Street, Richmond, in Melbourne, with a second office in the International Towers at Barangaroo, Sydney. It is the Australian arm of a group founded by entrepreneur and investor Nick Bell, who sold his earlier agency WME in 2017. The Australian business launched in May 2021, with Byron Redhead as local CEO and about 20 staff at the start. The group now has sister agencies in New Zealand, Singapore, Hong Kong and Austria. The Australian team has 90 in-house specialists, and work is not offshored.
The agency has a dedicated SEO service for dentists. It starts with a free SEO audit and follows five steps: a practice audit and competitor review, dental keyword research, on-page optimisation, content and authority building, and technical and local SEO. Local work covers Google Business Profile optimisation, review management, consistent citations and landing pages for individual suburbs. Copy is written with AHPRA advertising rules in mind. They expect page one rankings for priority terms within three to six months, though no dental data is shown to support this.
Beyond SEO, the agency runs Google Ads, paid social across Meta, TikTok, YouTube and LinkedIn, conversion rate optimisation, email marketing and reputation management. Clients see results through SENTR, its own real-time reporting platform, and clients keep ownership of their data and ad accounts.
Dental SEO costs roughly $1,500 to $5,000 per month, with higher fees in major cities. The agency offers a guarantee to beat a client's existing conversion rate, cost per lead or return on ad spend by 40 percent within 90 days, or keep working for free, but only for businesses already running profitable Google or Facebook ads. Contract length is not published.
The agency holds Google Premier Partner, HubSpot, Microsoft Advertising and other partner badges. Its awards include a Google Growing Businesses Online award and a Top SEOs Best in Search award, both from 2018, plus The Drum's Best SEO Strategy and an Asia eCommerce Awards prize. No dental clinics are named as clients, and testimonials on the dental page come from other industries.
Feedback is mixed. The agency is rated 4.9 on Google from more than 500 reviews. Trustpilot has suspended the company's score for breaching its guidelines and removed fake reviews. Of the 41 reviews left there, 81 percent are five stars and 17 percent are one star, with complaints about results, communication and value for money. Practices should ask for dental references before signing.
First Page's Dental SEO Page
First Page at a Glance
| Founded | 2021 (Australian arm launch) |
|---|---|
| Team size | 90 in-house specialists in Australia |
| Headquarters | Richmond, Melbourne, Victoria, Australia |
| Other offices | Sydney (Barangaroo); group offices in New Zealand, Singapore, Hong Kong and Austria |
| Leadership | Nick Bell (Founder); Byron Redhead (CEO, Australia, at the 2021 launch) |
| Languages | English |
| Pricing | Dental SEO roughly $1,500-$5,000 per month, higher in major metro markets |
| Contracts & reporting | 40% performance improvement within 90 days or free work, only for businesses already running profitable Google or Facebook ads; clients own their data and ad accounts; real-time reporting via SENTR platform |
| Tools & partnerships | SENTR reporting platform; Google Premier Partner; HubSpot Certified Agency Partner; Microsoft Advertising; Meta, TikTok, LinkedIn, Shopify, Klaviyo, Mailchimp and Pinterest partner badges |
Dental Marketing Services
- free dental SEO audit
- dental keyword research
- technical SEO
- local SEO
- Google Business Profile optimisation
- review management
- citation management
- suburb landing pages
- AHPRA-aware SEO copywriting
- link building
- Google Ads
- paid social
- conversion rate optimisation
- email marketing
- reputation management
Practice Types They Work With
- general dentistry
Why Dentists Choose First Page
- Melbourne headquarters
- Healthcare and dental sectors
- Reputation management
- Paid social and CRO
- Government work experience
Key Strengths
- Focuses on solving a practice's problems rather than upselling extra services
- Runs paid social and email campaigns to bring patients back
- Runs SEO and Google Ads to reach patients searching for treatments
Awards & Recognition
- Google Growing Businesses Online (2018)
- Top SEOs Best in Search (2018)
- The Drum Best SEO Strategy
- Asia eCommerce Awards Best eCommerce Campaign
How the DSA Score Breaks Down
Points earned: 32.5 of 100 (profile 29 × 0.8 + client feedback 9.3). DSA Score: 87/100
What Clients Say About First Page
- 2 on Google
Clients Most Often Praise
- Higher Google Maps & local rankings 1
Ben Johnson says the team delivered outstanding SEO results for his company.
See it on designrush.comKose felt the team focused on solving the problem rather than upselling.
See it on designrush.comWhere First Page Is Listed
Questions Dentists Ask About First Page
Does First Page have a dental SEO service?
Yes. Its SEO service for dentists follows a five-step process covering audits, dental keyword research, on-page work, content and authority building, and technical and local SEO, including Google Business Profile and suburb landing pages.
How much does First Page charge for dental SEO?
Dental SEO costs roughly $1,500 to $5,000 per month, with higher costs in major metro markets. A free SEO audit is offered first.
Does First Page offer a guarantee?
The agency offers to beat a client's existing conversion rate, cost per lead or ROAS by 40% within 90 days or work free until it does. This applies only to businesses already running profitable Google or Facebook ads.
How will I see results?
Clients get access to SENTR, the agency's own platform with real-time, multi-channel dashboards. Clients also own their data and accounts.
What do reviews say about First Page?
The agency is rated 4.9 on Google from more than 500 reviews. Trustpilot has suspended its score after removing fake reviews, and the remaining reviews include a group of one-star complaints about results and communication.
Reviews of First Page
No reviews on this site yet. Have you worked with First Page? Your review helps other dentists choose.