Spanish healthcare-only agency running treatment-based dental Google Ads, SEO and patient follow-up
About Medical Marketing
Medical Marketing is a healthcare-only marketing agency founded in Spain and run as a brand of Digital Marketing Specialist worldwide, LLC. Its founder is Manu (Manuel) Guerrero. It was started by a group of engineers from Andalusia and in 2023 had about 20 staff, working across most Spanish regions and expanding into Argentina, Venezuela and Colombia. It now also markets to clinics in the United States, Australia and the Gulf, and its site is published in Spanish, English, German, Dutch, Swedish, French and Italian. No office address is published, and contact is through a Spanish WhatsApp number, email and phone.
Dental clinics are one of more than 35 specialties it covers, and there is a dedicated Spanish page for dentists. The dental offer includes Google Ads by treatment and city, SEO with local SEO and Google Business Profile work, one landing page per treatment, Meta ads built around smile cases, visibility in AI search tools, reputation management, and patient follow-up by SMS, email and WhatsApp with reminders and recalls to reduce no-shows. Tracking runs from the ad to the appointment and the treatment. Treatment pages focus on implants, including immediate loading and full-arch work, invisible aligners, lingual orthodontics, veneers, smile design and whitening, and there is a separate page for Madrid.
Work follows three steps: a free clinic analysis of search visibility and competitors, a plan ranked by treatment value in the clinic's area, and campaigns optimised weekly. The agency also publishes research, including a study of 10,066 Spanish dental clinics and 1.33 million patient reviews.
The agency has managed more than 10 million euros of healthcare ad spend. It is a Google Partner, a member of the Spanish health association ANIS and the AEC quality association, and has been covered by El Mundo and ABC. Innova Clínica Dental is the named dental client, alongside other clinics such as Obesis, Maxorl, DOC Clinic and Élite Capilar. Published cases include a surgery client that invested €17,805 and recorded €403,440 in return, and a Google Ads case showing €600 invested and €24,300 returned. The second case's own patient and ticket figures do not add up, so treat it with care.
The agency is rated 4.9 on Google from 258 reviews, 5.0 on Clutch and 4.9 on Sortlist. There are no fixed packages and no published prices. There is no minimum term, the ad accounts belong to the clinic, reports are clear and handled by one contact, and the agency will advise stopping if marketing is unlikely to pay. A guarantee is offered only to clinics that already advertise and accept its recommended budget. A free 30-minute strategy session is the entry point.
Medical Marketing's Dental SEO Page
Medical Marketing at a Glance
| Team size | About 20 staff (2023) |
|---|---|
| Headquarters | Spain (no office address published) |
| Leadership | Manu (Manuel) Guerrero (Founder and CEO) |
| Languages | Spanish, English, German, Dutch, Swedish, French, Italian |
| Pricing | No fixed packages or published prices; investment set after a free analysis; free 30-minute strategy session |
| Contracts & reporting | No minimum term; ad accounts and campaigns belong to the clinic; single account contact; weekly campaign optimisation; conditional guarantee for clinics already advertising that accept the recommended budget |
| Tools & partnerships | Google Partner; Google Ads; Meta Ads; Google Analytics; Google Tag Manager; CRM and WhatsApp automation |
Dental Marketing Services
- Google Ads by treatment and city
- dental SEO
- local SEO and Google Business Profile
- treatment landing pages
- Meta and social ads
- AI search (GEO) visibility
- reputation management
- CRM and patient follow-up by SMS, email and WhatsApp
- recall and no-show reduction
- funnel tracking from ad to treatment
- web design
Practice Types They Work With
- general dentistry
- orthodontics
- implants
- cosmetic
- pediatric
- oral surgery
Dental Clients & Results
- Unnamed surgery client: EUR 17,805 invested, EUR 403,440 return
- Unnamed Google Ads client: EUR 600 invested, EUR 24,300 return (figures internally inconsistent)
Dental Practices They Have Worked With
- Innova Clínica Dental
Why Dentists Choose Medical Marketing
- Has managed more than €10 million in health ad spend
- Ad and SEO plans built around dental treatments
- Knows Spanish health ad rules
- Quoted per clinic
- Reach includes clinics outside the big cities
Key Strengths
- Understands how patients choose treatments and shapes campaigns around that thinking
- Tailors content marketing to each clinic's goals after learning the practice
- Drops tactics that do not convert and adapts plans to clinic budgets
How the DSA Score Breaks Down
Points earned: 32.3 of 100 (profile 19 × 0.8 + client feedback 17.1). DSA Score: 86/100
What Dental and Healthcare Clients Say About Medical Marketing
- 3 on review sites
- 2 on its website
- 3 from dental practices
Clients Most Often Praise
- Understanding of dentistry 2
- More new patient bookings 2
- Value for money 1
- Higher Google Maps & local rankings 1
In ShortOne Clutch reviewer looks out of place.
Content marketing client says the agency took time to understand their goals and tailored strategies to the practice (reviewer company name does not match a healthcare provider).
See it on clutch.coSEO client says the agency understands how plastic surgery patients think and knows what can and cannot be advertised.
See it on clutch.coDental clinic says Manu and his team treat people in a way that makes the work feel personal.
See it on medicalmarketing.digitalShow 2 more client reviews
- Javier Ferrer, Gerente, Clínica Obesis: The clinic has grown its patient numbers year after year, and the agency is honest when something isn't working. Sortlist
- Dental Clinic: Dental clinic is very pleased with the quality of leads. Agency website
Where Medical Marketing Is Listed
Questions Dentists Ask About Medical Marketing
Does Medical Marketing focus on dental clinics?
It works only in healthcare and has a dedicated dental page, but dentistry is one of more than 35 specialties it covers. Its dental work centres on implants, orthodontics and aesthetic treatments.
Is there a minimum contract?
There is no minimum term, and the clinic keeps ownership of its ad accounts and campaigns. The agency will also recommend stopping if marketing is unlikely to pay off.
How much does it cost?
There are no fixed packages or published prices. The investment is set after a free clinic analysis, and a free 30-minute strategy session is offered.
Does it help with patient follow-up as well as ads?
Yes. It offers CRM-based follow-up by SMS, email and WhatsApp, including appointment reminders and check-up recalls, and tracks patients from the ad to the treatment.
What proof does Medical Marketing show?
It has managed more than 10 million euros of healthcare ad spend, is rated 4.9 on Google from 258 reviews and holds Google Partner status. Its named dental client is Innova Clínica Dental.
Reviews of Medical Marketing
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