Saint Paul branding studio with long-running dental group brand and advertising work
About Eight Moon
Eight Moon is a branding and design studio in Saint Paul, Minnesota. It works from Vandalia Tower in the city's Creative Enterprise Zone, where it moved in 2020. Its roots go back to 1994, when Peter Hill opened his own creative firm. Megan Junius joined in 2000 and bought the agency in 2011. The current name arrived in 2019, and the studio marked 30 years of history in 2024. Junius leads the business as President and Creative Director. Earlier offices were at 50th and France and in Minneapolis's North Loop. The firm is certified as a Women's Business Enterprise by WBENC.
The studio's core skills are brand identity, print, advertising and campaign work rather than search engine optimisation. Its services include social media and SEO, digital and SEM, website design and video. Specialists in SEO and SEM, media buying, web programming, video and photography are brought in from a partner network as each project needs them. Projects follow a listen, collaborate and deliver sequence. The studio begins by studying the existing brand, audiences, competitors and industry trends before it develops concepts.
Dental work is the clearest strength in their portfolio. For Park Dental, a Minnesota dental group with more than 50 locations, Eight Moon has been a partner for over seven years. The work covers community advertising, direct mail, brochures for new services, tradeshow materials and branding. The studio also helped create Parker, the Kid's Club mascot who encourages children to brush. The brand moved from a doctor-focused message to a patient-centred one, while each office is still presented as a local community practice. For The Dental Specialists, a Twin Cities practice covering six specialties, Eight Moon built a brand meant to appeal to every age group. It runs across print, advertising, direct mail, tradeshow displays and large clinic signage, with child-friendly versions for pediatric and orthodontic materials. In 2023 the two groups jointly formed Park Dental Partners, a support organisation.
This background suits dental groups, DSOs and multi-specialty practices that need consistent branding, signage and community advertising across many offices. Practices whose main goal is organic search rankings should note that SEO is a partner-delivered add-on rather than an in-house discipline. The case studies describe creative outcomes but publish no traffic, booking or revenue figures.
The team is small. It includes an art director, a project coordinator and several graphic designers. Prices are not published. The studio also donates pro bono creative work to local nonprofits each year.
Eight Moon's Dental SEO Page
Eight Moon at a Glance
| Founded | 1994 |
|---|---|
| Team size | 6 staff |
| Headquarters | Saint Paul, Minnesota, USA |
| Leadership | Megan Junius (President and Creative Director); Stephanie Manternach (Art Director) |
| Languages | English |
| Pricing | $1,750-$3,500/month · $115-$170/hr |
| Tools & partnerships | WBENC-certified Women's Business Enterprise; partner network for SEO/SEM, media buying, web programming, photo and video |
Dental Marketing Services
- Dental brand identity and repositioning
- community advertising
- direct mail
- brochures and print collateral
- tradeshow materials
- clinic signage
- mascot and kids' club creative
- photo and video shoot direction
- SEO, SEM and media buying through partner specialists
Practice Types They Work With
- general dentistry
- pediatric
- orthodontics
- multi-specialty practices
- DSOs/multi-location
Dental Clients & Results
- Park Dental: brand shifted from doctor-focused to patient-centred across 50+ locations, with 7+ years of ongoing advertising and direct mail (no metrics published)
- The Dental Specialists: unified brand for a six-specialty practice applied to print, signage, tradeshow and direct mail (no metrics published)
Dental Practices They Have Worked With
- Park Dental
- The Dental Specialists
Why Dentists Choose Eight Moon
- Park Dental partner 7+ years
- Brand campaigns and video
- Out-of-home and display
- Twin Cities-based
- Best for dental groups
Key Strengths
- Starts with discovery, listening to practice stakeholders, patients and competitors
- Handles media buying and placement plus digital and SEM campaigns for practices
- Runs patient email and retargeting campaigns alongside practice brand work
- Researches local markets and positions the practice before campaigns launch
How the DSA Score Breaks Down
Points earned: 32 of 100 (profile 40 × 0.8 + client feedback 0). DSA Score: 86/100
Where Eight Moon Is Listed
Questions Dentists Ask About Eight Moon
Which dental groups has Eight Moon worked with?
Their portfolio includes Park Dental, a Minnesota group with more than 50 locations, and The Dental Specialists, a six-specialty Twin Cities practice. The Park Dental relationship has run for more than seven years.
Does Eight Moon do SEO in-house?
Their services include SEO and SEM, but SEO/SEM specialists, media buyers and web programmers come from a partner network. Their in-house strength is branding, design and advertising.
What kind of dental marketing materials do they create?
Published work includes community advertising, direct mail, brochures, tradeshow displays, large clinic signage and a Kid's Club mascot named Parker. They also direct photo and video shoots.
How long has the agency been around?
Their history starts in 1994 with founder Peter Hill. Megan Junius bought the firm in 2011, and the Eight Moon name launched in 2019.
Do they publish results or pricing?
No. Their dental case pages describe creative and brand outcomes but give no metrics, and no rates are published.
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