Chicago marketing transformation firm serving regulated multi-location brands, including Heartland Dental
About Fusion92
Fusion92 is an independent marketing firm headquartered in Chicago, founded in 1999 by Matt Murphy, who remains CEO. It is now a growth partner for highly regulated, multi-location brands, working across business consulting, data science and marketing. It has hubs in Chicago, Detroit, Austin and Denver. The team has about 250 staff, and a 2023 trade report put the headcount at more than 275. The firm is backed by Serata Capital Partners and Landon Capital Partners.
Growth has come partly through acquisitions. Fusion92 bought the Detroit agency DP+ and the Austin conversion testing firm Conversion Fanatics, then closed the purchase of Denver search agency Big Footprint in December 2022. Big Footprint founder Nick Yorchak joined as SVP of organic search, which gives the firm a dedicated SEO leader. Fusion92 has made six acquisitions since 2016.
Its dental credentials rest on one large account. In March 2023 Heartland Dental, based in Effingham, Illinois, named Fusion92 its agency of record after a request for proposals in 2022 and a field of three finalists. The scope covers media, creative, strategy, digital and branding work for more than 1,000 supported offices. Heartland CMO Stacy DeWalt pointed to the agency's experience with multi-unit clients. A Heartland hygienist recruitment campaign reached 124 percent of its applicant goal.
The method is called E3: Evaluate, Elevate, Engage. It runs from diagnostics through data infrastructure and AI decision tools to execution and measurement. Proprietary products include NoMi for identity resolution, DAX for audience activation, CORE for compliant digital experiences and Nucleus for AI intelligence. A Health and Wellness practice, led by President of Health Jeff Scott, serves providers, payers and service organisations. It stresses HIPAA-conscious activation and measurement down to appointment-level ROI across more than 1,800 offices. Other health clients include Blue Cross Blue Shield of Michigan and Karmanos Cancer Institute, and the firm has also worked for Ford and Mercedes-Benz Financial.
This is an enterprise firm. Single-location practices will find little packaged local SEO here. DSOs, dental groups and payers that need recruitment marketing, data integration and media buying across hundreds of sites are the natural fit. Fusion92 has won Best and Brightest Companies to Work For for six years in a row. Public review volume is small, and one Google reviewer complained about conversion work after the Conversion Fanatics merger. Pricing and contract terms are not published.
Fusion92's Website
Fusion92 at a Glance
| Founded | 1999 |
|---|---|
| Team size | 250-275+ employees |
| Headquarters | Chicago, Illinois, USA |
| Other offices | Detroit (Farmington Hills), Michigan; Austin, Texas; Denver, Colorado |
| Leadership | Matt Murphy (Founder and CEO); Jeff Scott (President of Health); Jacob Beckley (Chief Innovation Officer); Nick Yorchak (SVP Organic Search) |
| Languages | English |
| Pricing | Enterprise scope; $2,000-$3,750/month for a single practice · $125-$190/hr |
| Tools & partnerships | Proprietary NoMi, DAX, CORE and Nucleus platforms; E3 (Evaluate, Elevate, Engage) method; Viant audience data partnership |
Dental Marketing Services
- Agency-of-record media planning and buying
- creative and branding
- digital strategy
- recruitment marketing for clinical staff
- organic search
- conversion testing
- data science and identity resolution
- HIPAA-conscious audience activation
- appointment-level ROI measurement
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Heartland Dental: hygienist applicants at 124% of recruitment goal
- National healthcare provider (unnamed): 7x ROAS increase in 4 months
Dental Practices They Have Worked With
- Heartland Dental
Why Dentists Choose Fusion92
- Agency of record for the largest US DSO
- Enterprise media buying and data science
- Web, UX and recruitment marketing under one roof
- Chicago-based
- Best for DSOs and large groups
Key Strengths
- Runs continuous conversion testing to remove friction on dental booking paths
- Provides in-house technical and on-page SEO, site architecture and authority building for dental sites
- Runs search audits before launching organic and paid search for dental offices
Awards & Recognition
- Best and Brightest Companies to Work For (six consecutive years)
How the DSA Score Breaks Down
Points earned: 31.5 of 100 (profile 23 × 0.8 + client feedback 13.1). DSA Score: 86/100
What Clients Say About Fusion92
- 2 on Google
Eric Storck describes Fusion92 as a client-focused technology and business transformation partner.
See it on designrush.comVery brief positive comment with no detail.
See it on designrush.comWhere Fusion92 Is Listed
Questions Dentists Ask About Fusion92
What dental work has Fusion92 done?
Heartland Dental named them agency of record in March 2023 for media, creative, strategy, digital and branding work across more than 1,000 supported offices. A Heartland hygienist recruitment campaign hit 124 percent of goal.
Is Fusion92 a good fit for a single dental office?
Their positioning targets regulated, multi-location brands, and their products focus on data, identity and media at scale. A solo practice would likely find a local dental SEO firm a closer fit.
Do they have SEO expertise?
Yes. They acquired the Denver search agency Big Footprint in late 2022, and its founder Nick Yorchak became SVP of organic search.
How do they handle patient data?
Their health practice uses HIPAA-conscious activation, with identity resolved in the client's own environment and measurement tied to appointment-level ROI.
How large is the agency?
They have about 250 staff, and a 2023 report put the team above 275 people. They have hubs in Chicago, Detroit, Austin and Denver.
Reviews of Fusion92
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