Amsterdam performance marketing agency with local SEO and aesthetic clinic cases
About Chase Marketing
Chase Marketing is a performance marketing agency at Weesperstraat 394 in central Amsterdam. Maurits Heringa founded it, Brian de Mijttenaere is co-owner and online strategist, and Jennifer Daarnhouwer heads SEO. The agency was founded in 2019 and has a team of about 15. Chase belongs to Unify Group alongside Neuroo and Groove Digital. Its work focuses on lead generation and e-commerce, and it plans projects with its own SCALE model, which stands for strategy, core, activation, leverage and expand.
The local SEO service has four steps. First, the team maps the local market: which searches the business already ranks for, which locations and services are worth most, and which competitors dominate local results. Second, it decides where local visibility will pay off, weighing search behaviour, competition and current rankings. Third, it optimises the parts that matter in each case, which may include Google Business Profile, local landing pages, content, internal links, technical fixes and local authority. Finally, it keeps tracking and adjusting, since local SEO does not stop once a profile is set up. The same approach covers one location or several regions.
There is no dental client or dental page. The closest cases are aesthetic clinics, which, like dental practices, face advertising limits on some treatments. For De Botoxspecialist, where paid ads were not an option, the agency rewrote outdated pages and added links. Over a year, average Google position improved by 18.1% and domain authority rose from 10 to 16. For Amsterdam Skin Clinic, a mix of Meta Ads, Google Ads and SEO brought 38.7% revenue growth and a 1,349% ROAS, and a new site lifted booking conversion by 51.37%. Zorgoppas, a local lead-generation client, saw 47.8% more quality leads. The supplements brand Arctic Blue gained 53% more SEO revenue.
The agency is a partner of Google, Meta and Microsoft. It has won FD Gazelle fast-growth awards for several years and appears in the Emerce100 and FONK150 listings. It is rated 5 out of 5 on Sortlist from 11 reviews. Reviewers such as Reanda Netherlands and Bootschappen Watersport mention honesty, clear communication, proactive ideas and return on investment.
Prices are not published. New clients start with a free, non-binding performance analysis and an intake call, and the agency sends monthly personalised reports. Chase suits Dutch practices or groups that want local SEO tied to paid search, tracking and conversion work, especially where treatments face advertising limits.
Chase Marketing's Website
Chase Marketing at a Glance
| Founded | 2019 |
|---|---|
| Team size | About 15 people |
| Headquarters | Amsterdam, North Holland, Netherlands |
| Leadership | Maurits Heringa (founder); Brian de Mijttenaere (co-owner, online strategist); Jennifer Daarnhouwer (Head of SEO) |
| Languages | Dutch, English |
| Pricing | No public prices. A free, non-binding performance analysis is offered before any proposal. |
| Contracts & reporting | Starts with a kick-off and roadmap using the agency's SCALE model. Monthly personalised reporting. Contract length not published. |
| Tools & partnerships | Google Partner; Meta partner; Microsoft Advertising partner; Shopify; Lightspeed; Channable; AdCalls; Stape (server-side tracking partner); Trustpilot; GA4 |
Dental Marketing Services
- Local SEO (market mapping, competitor benchmarking, location and service prioritisation)
- Google Business Profile optimisation
- local landing pages
- content and internal linking
- technical SEO
- link building
- GEO for AI search
- Google Ads and Microsoft Ads
- Meta and other social advertising
- conversion optimisation
- server-side tracking
- email automation
- website building
Practice Types They Work With
- Aesthetic clinics
- single and multi-location practices
Dental Clients & Results
- Zorgoppas: 47.8% more quality leads through data-driven local marketing
- De Botoxspecialist: average Google position improved 18.1% within one year and domain authority rose from 10 to 16 (March 2025 to March 2026)
- Amsterdam Skin Clinic: 38.7% revenue growth and 1,349% ROAS across Meta Ads, Google Ads and SEO, plus a 51.37% higher booking conversion rate after a new website
- Arctic Blue: 53% more SEO revenue in 2025
- Theorie Toppers: 161% more top-3 positions since November 2023
Why Dentists Choose Chase Marketing
- Zorgoppas case: 47.8% more quality leads through local lead generation
- Founded by Maurits Heringa, with co-owner Brian de Mijttenaere
- Part of Unify Group with Neuroo and Groove Digital
- Arctic Blue SEO case reports 53% more organic revenue
- Offers a free performance analysis before any contract
Key Strengths
- Builds a local SEO strategy covering a practice's website and Google Business Profile
- Benchmarks local map rankings against competing practices before choosing focus areas
- Prioritises locations, treatments and search terms by commercial value for the practice
- Supports a single practice or several cities and service areas
Awards & Recognition
- FD Gazelle (2023, 2024, 2025 and 2026)
- Emerce100
- FONK150
- Best Agencies 2025
How the DSA Score Breaks Down
Points earned: 31.2 of 100 (profile 39 × 0.8 + client feedback 0). DSA Score: 86/100
Where Chase Marketing Is Listed
Questions Dentists Ask About Chase Marketing
Has Chase Marketing worked with dental practices?
No dental clients are published. Its closest healthcare cases are aesthetic clinics De Botoxspecialist and Amsterdam Skin Clinic.
How do they approach local SEO?
They map local rankings and competitors, prioritise locations and services by commercial value, then optimise Google Business Profile, local pages, content, links and technical issues. They keep tracking and adjusting afterwards.
Can they handle a practice with several locations?
Yes. Their local SEO covers businesses with one branch or several regions, using local landing pages and city prioritisation.
What if some treatments cannot be advertised?
For De Botoxspecialist, where paid ads were restricted, they relied on SEO. Average position improved 18.1% in a year and domain authority rose from 10 to 16.
How do I get started and what does it cost?
Prices are not published. They offer a free, non-binding performance analysis and an intake call, then provide monthly personalised reports once working.
Reviews of Chase Marketing
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