Sketch Dental Reviews & Agency Profile

About Sketch Dental

Sketch Dental is the dental arm of Sketch Creative, a Birmingham web and marketing agency, and works only with dental practices. Its studio is at X+Why Foundry, 6 Brindley Place, in Birmingham city centre. The sister agency builds WordPress and Shopify sites across many sectors and has more than ten years of experience in dental digital marketing.

Its leadership includes managing director Gareth Owen, operations director Jordan Butcher, creative director David Thompson, chief technology officer Oliver Burton, Lucinda Cruickshanks as head of brand and delivery and Jacob Cauchi as head of performance. Around twenty other staff cover account management, design, development, social and paid media, and each client is given an account manager. The agency exhibits at the Dentistry Show in Birmingham and London and has run growth workshops for practice owners.

Its best-known product is the open day campaign. A practice picks a day for Invisalign, implant or free consultations, and Sketch promotes it with targeted Meta ads, a landing page, email to the existing patient list and follow-up on the leads. Alongside this the agency builds dental websites and landing pages, runs Google Ads, paid social on Facebook, Instagram, TikTok and LinkedIn, email and SMS campaigns, and branding. Its SEO work covers local keyword research, on-page and technical fixes, Google Business Profile optimisation and authority content. The agency also sets up DenGro CRM workflows and trains practice teams to convert enquiries. Its reporting covers enquiries, cost per lead, cost per new patient and return on ad spend.

The agency has served more than 100 practices across the UK and Ireland, run over 220 open day campaigns, built 85 or more dental websites and generated more than £15 million in trackable revenue from campaigns. Published case studies include The Dentist @ Tupsley in Hereford, where a three-week Invisalign open day campaign on £356 of ad spend produced over 25 leads, 12 conversions and an estimated £40,000 or more in potential revenue. Sherwood Dental Practice, aiming to be a major Invisalign provider in the West Midlands, gained more than 660 leads. Brand and website projects include Dr Thean Yap, The South Street Dental Practice, The Confident Dentist Academy, Ruthin Dental Practice and Wood Dental.

Practice managers from Sherwood, Castlebawn, Randalstown and Stormont dental practices praise named account staff, clear communication and fully booked open days. Pricing is partly public: open day packages are £2,195 for Essentials, which typically books around ten appointments, and £2,795 for Pro, which adds a landing page and aims for 15 to 20. Sketch Creative offers one-month dental campaigns from £1,295 plus VAT, and ongoing retainers are quoted individually.