Helsinki search and data consultancy since 2008, with healthcare SEO case and AI-assisted audits
About Tulos Helsinki
Tulos Helsinki Oy is a digital marketing consultancy that has worked since 2008 from the ninth floor of Siltasaarenkatu 18-20 in Helsinki's Siltasaari district. It is part of Tulos Group. Anna Masalin became chief executive of Tulos Helsinki in May 2023, and Aksel Hallama has led Tulos Group since July 2022. In 2024 the company had about 30 professionals. The firm holds Great Place to Work certification, Kauppalehti's Menestyjayritys recognition and Asiakastieto's Suomen Vahvimmat rating in several years.
Services fall into four groups: paid media, including social, influencer and programmatic buying; analytics and conversion optimisation; search visibility, covering search ads, SEO and GEO; and strategy, including training workshops and an AI programme called AI Tuloksella. It works with B2C, B2B and e-commerce clients.
Its SEO work follows a repeating cycle of analysing growth opportunities, giving each action a value, developing content and the site, then measuring and repeating. On-page work includes keyword and question research by intent and funnel stage, topic clusters and internal linking. Technical work covers rendering, indexing, Core Web Vitals, bot access and site migrations, and off-page work focuses on brand mentions and links. A lost-sales analysis estimates revenue missed through weak visibility. The firm uses AI agents for audits and monitoring, with a consultant always accountable for the output. Its own research found organic traffic down 30 to 60 percent after AI Overviews, so it now tracks AI visibility in Google alongside rankings, competitors and conversions, and measures SEO together with paid search.
There is no dental page, but one healthcare case stands out. For Laserleikkaus.fi, the laser eye surgery site of Silmaasema Fennica, Tulos ran keyword research, trained the copywriter in SEO, audited the technical setup at launch and planned monthly optimisation. Over one year, organic traffic excluding brand searches rose 155 percent and contact requests from organic search rose about 700 percent. That kind of elective, appointment-led treatment is close to how private dental clinics win patients.
Other named clients include Fazer, Finnlines, Menevä and Peten Koiratarvike, whose case on organic search data feeding multichannel ads was presented in a 2023 webinar. The SEO team is led by Markku Nykänen as SEO and AI search lead, and its members are named with direct phone numbers.
Work is sold as an ongoing retainer or as projects, and the first digital marketing consultation is free. An SEO and GEO audit can be booked. Prices are not published. The firm suits larger Finnish dental chains or clinics with in-house teams that want analytics-led search work and training, more than small practices seeking a packaged local service.
Tulos Helsinki's Website
Tulos Helsinki at a Glance
| Founded | 2008 |
|---|---|
| Team size | About 30 (2024) |
| Headquarters | Helsinki, Uusimaa, Finland |
| Leadership | Anna Masalin (CEO, Tulos Helsinki); Aksel Hallama (CEO, Tulos Group); Markku Nykänen (SEO and AI Search Lead) |
| Languages | Finnish |
| Pricing | Not published. Free initial digital marketing consultation; SEO and GEO audit available. |
| Contracts & reporting | Ongoing retainer or project-based work; impact measured with rank tracking, competitor tracking, search conversions and AI visibility. |
| Tools & partnerships | AI agents for audits and monitoring; Google AI Overviews visibility tracking; rank tracking; web analytics |
Dental Marketing Services
- SEO audits
- keyword and question research
- content optimisation and topic clusters
- technical SEO and migrations
- link and brand mention building
- GEO for AI search
- search advertising
- paid social
- programmatic buying
- analytics and conversion optimisation
- lost-sales analysis
- marketing training workshops
Dental Clients & Results
- Laserleikkaus.fi (Silmaasema Fennica, laser eye surgery): organic non-brand traffic up 155 percent and organic contact requests up about 700 percent (one year)
Why Dentists Choose Tulos Helsinki
- Working in digital marketing consulting since 2008
- Ninth-floor office on Siltasaarenkatu near Hakaniemi
- Staff of around 30 covering search, social and data
- Holds Great Place to Work and Suomen Vahvimmat recognitions
- Runs AI and marketing training workshops for client teams
Key Strengths
- Has a dedicated SEO and AI search lead to advise practices
- Coordinates practice SEO with Google Ads so organic and paid search support each other
- Measures, tests and analyses every practice website change before scaling it
- Offers practices a free initial digital marketing consultation
Awards & Recognition
- Great Place to Work
- Kauppalehti Menestyjayritys
- Asiakastieto Suomen Vahvimmat
How the DSA Score Breaks Down
Points earned: 28 of 100 (profile 35 × 0.8 + client feedback 0). DSA Score: 86/100
Where Tulos Helsinki Is Listed
Questions Dentists Ask About Tulos Helsinki
Has Tulos Helsinki done SEO in healthcare?
Yes. For the laser eye surgery site Laserleikkaus.fi it achieved a 155 percent rise in non-brand organic traffic and about a 700 percent rise in organic contact requests over one year. It has no named dental clients.
How does Tulos measure SEO results?
It tracks rankings, competitors, search conversions and visibility in Google's AI answers. It also measures SEO together with paid search, since the two affect each other.
Does Tulos use AI in its SEO work?
It uses AI agents for audits, analyses and monitoring, and some clients are served by an agent team with a consultant. A person is always responsible for the final output.
How can we start working with Tulos?
It offers a free digital marketing consultation and a bookable SEO and GEO audit. Work then runs as a retainer or project.
Who leads SEO at Tulos?
Markku Nykänen is SEO and AI Search Lead, with a team of named SEO and search consultants.
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