Rotterdam B2B and non-profit online marketing agency combining SEO, ads and GEO
About Lead Today
Lead Today is an online marketing agency at Coolsingel 104 in Rotterdam, South Holland. Robert de Boer started it in 2010 with a focus on websites, Google Ads and conversion, and he now leads it as managing partner alongside co-owner Mike Joppe. The agency moved into the World Trade Center Rotterdam in 2012, shifted from execution to strategy around 2016, built its own growth model in 2017, won an FD Gazellen award as a fast-growing company in 2019 and made its first acquisition, a portfolio of non-profit and B2B clients, in 2020. In 2023 it moved to a full floor at Frame Offices on the Coolsingel. The team numbers about fifteen, twelve of whom are profiled.
Lead Today works for business-to-business companies and charities, in sectors such as professional services, finance, IT, real estate, consultancy and recruitment. Healthcare and dentistry are not among them. A dental practice would therefore be an unusual client, and should weigh that against the agency's search and analytics depth.
Their SEO process has four steps. It starts with a free quickscan covering security, technical performance, load speed, usability, authority and findability, delivered as prioritised actions. A strategy phase follows, reviewing the past year, keyword research, technical health, authority and competitors. Execution means building landing pages around search intent, improving internal links and fixing crawl, indexing and speed problems, and continuous work adds backlinks, new pages and blogs. For the Markthal in Rotterdam they built geo-targeted landing pages that entered the Google top 25 quickly and reached the top 10 within two months. The GEO service uses a similar path, from a free AI visibility scan to structured data, FAQs and monthly prompt monitoring across ChatGPT, Perplexity, Gemini and Google AI Overviews; for Intermax, AI brand mentions rose from 8 to 230.
Alongside search they run Google Ads, social media advertising, conversion optimisation, analytics dashboards, custom websites, email marketing, marketing automation and Google Grants for charities. Other published results include 150 or more leads a year for PTV, 45 leads for Baker Tilly from LinkedIn and Google Ads, and a doubling of contact requests for FinanceFactor within three months. Partnerships include Google, Microsoft Advertising, Meta, LinkedIn, HubSpot, Salesforce and Leadinfo at Gold level. Clients rate them 4.99 out of 5 on Sortlist.
SEO typically costs from a few hundred to several thousand euros a month depending on site size and competition, and the contact form asks for annual marketing budgets starting at 25,000 euros. They promise clear reporting, regular meetings and firm agreements.
Lead Today's Website
Lead Today at a Glance
| Founded | 2010 |
|---|---|
| Team size | About 15 employees |
| Headquarters | Rotterdam, South Holland, Netherlands |
| Leadership | Robert de Boer (Founder and managing partner); Mike Joppe (Co-owner and managing partner); Xanne Geers (Head of sales and consultancy) |
| Languages | Dutch |
| Pricing | SEO from a few hundred to several thousand euros per month depending on site size, competition and strategy; contact form budget brackets start at 25,000 to 50,000 euros per year. |
| Contracts & reporting | Starts with a free SEO or GEO quickscan; four-step process from quickscan to continuous optimisation; clear reporting with regular meetings; no contract length published. |
| Tools & partnerships | Google Partner; Microsoft Advertising Partner; Meta Business Partner; LinkedIn; HubSpot; Salesforce; Leadinfo Gold Partner; Spotler; Deployteq; TikTok for Business; Pinterest Business |
Dental Marketing Services
- Free SEO quickscan
- SEO strategy and keyword research
- landing page creation
- technical SEO
- link building
- geo-targeted local landing pages
- GEO for AI search
- Google Ads
- social media advertising
- conversion optimisation
- web analytics dashboards
- custom websites
- email marketing and marketing automation
Dental Clients & Results
- Markthal: new landing pages reached Google top 10 (within two months)
- Intermax: AI brand mentions grew from 8 to 230, a 2,775 percent rise
- FinanceFactor: 100 percent more conversions on main contact actions (3 months)
- PTV: 150+ leads per year from improved Google visibility
- BuroFlinc: 2,000 percent more sessions (6 months)
Why Dentists Choose Lead Today
- Office on the Coolsingel in central Rotterdam
- Founder Robert de Boer has run the business since about 2010
- Offers GEO work for visibility in AI search answers (Lead Today)
- Builds web analytics dashboards alongside campaign work
- Team of about fifteen specialists under one roof
Key Strengths
- Starts with a free SEO quickscan of the practice site to set baseline and priorities
- Builds SEO landing pages around treatment terms and patient search intent
- Structures internal linking so key treatment pages gain authority
- Keeps practices updated through clear reports and regular meetings
Awards & Recognition
- FD Gazellen Award (2019)
How the DSA Score Breaks Down
Points earned: 27.2 of 100 (profile 34 × 0.8 + client feedback 0). DSA Score: 85/100
Where Lead Today Is Listed
Questions Dentists Ask About Lead Today
Does Lead Today work with dental practices?
Their focus is B2B companies and non-profits, with no dental or healthcare clients. A practice would be outside their usual client base.
What does the free SEO quickscan cover?
It reviews website security, technical performance, loading speed, usability, authority and findability in Google, and sets a baseline with prioritised actions.
How much does SEO cost with them?
Monthly SEO costs range from a few hundred to several thousand euros, depending on website size, competition and strategy. Quotes are custom.
Do they have local SEO experience?
Yes. For the Markthal in Rotterdam they built geo-optimised landing pages that quickly entered the Google top 25 and reached the top 10 within two months.
How long have they been operating?
Robert de Boer founded Lead Today in Rotterdam in 2010. The agency won an FD Gazellen award in 2019 and has been based on the Coolsingel since 2023.
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