Osaka SEO firm charging per keyword per day only while rankings hold
About Crosswalk
CROSSWALK Inc. (株式会社クロスウォーク) is a web consulting company headquartered on the fifth floor of the Ishimoto Building in Hiranomachi, Chuo-ku, Osaka. A second office sits in the ASK Building in Ebisu, Shibuya-ku, Tokyo. The company was set up in April 2013 with Keiji Kinoshita as representative director. It has capital of 9 million yen and 40 employees. Its four business lines are SEO, web production, web marketing and internet advertising. Its business partners include Yahoo Japan, Google, Fullspeed and several other web firms.
Their core product is success-fee SEO. Each keyword costs 100 yen a day (110 yen with tax), and monthly plans start at 15,000 yen. A charge applies only on days the keyword sits within the agreed position, which is the top 10 by default. If a keyword ranks for 24 days or fewer in a month, billing is pro-rated, and from 25 days the full monthly fee applies. There is no setup fee. Instead, a deposit equal to one month per keyword is held and returned after cancellation. Only Google and Yahoo rankings count.
The work begins with keyword selection. Smaller keywords come first, then broader local terms. An internal instruction document lists fixes and is updated after redesigns or algorithm changes. On-page work covers title and H1 tags, text volume and keyword placement while keeping the existing design. Off-page work adds backlinks gradually and avoids spam schemes. Content proposals are added where needed, and four sub-keywords are ranked free. Their top-ranking rate is above 90 percent, though no keyword can be guaranteed. They have more than 2,000 client companies (or over 4,000 by another count).
Beyond SEO they run listing ads, social ads and MEO for map results. They also offer video, system development, A/B testing and competitor research, and resell SEO through an agency and OEM programme. Each ad channel gets a monthly report, and emails are answered within 30 minutes during business hours.
No dental or medical clients or case studies are published. The pay-on-ranking model could suit a clinic that wants a few phrases, such as an area name plus dentist, without a large upfront fee. Clinics should note the terms. A keyword cannot be changed during the first four months of preparation. Once it first reaches the top ranks, a six-month main contract follows. Anyone switching from another SEO provider must first remove that provider's links.
Crosswalk's Website
Crosswalk at a Glance
| Founded | 2013 |
|---|---|
| Team size | 40 employees |
| Headquarters | Osaka (Chuo-ku), Osaka, Japan |
| Other offices | Tokyo (Ebisu, Shibuya-ku) |
| Leadership | Keiji Kinoshita (Representative Director) |
| Languages | Japanese |
| Pricing | Success-fee SEO at 100 yen per keyword per day (110 yen incl. tax), monthly plans from 15,000 yen; billed only on days the keyword is in the agreed position (top 10 by default); no setup fee but a refundable deposit of one month per keyword. |
| Contracts & reporting | 4-month preparation period with no keyword changes, then a 6-month main contract after first top ranking; deposit refunded on cancellation; Google and Yahoo only; previous agency links must be removed before switching; monthly reports per ad channel. |
| Tools & partnerships | Google and Yahoo search rankings; listing ads; SNS ads; A/B testing; SEO agency/OEM partner programme |
Dental Marketing Services
- Success-fee SEO by keyword
- on-page fixes (titles, H1, copy, keyword placement)
- gradual backlink building
- content proposals
- MEO map optimisation
- listing ads
- social media ads
- access analysis and A/B testing
Why Dentists Choose Crosswalk
- Pay only on days a keyword ranks
- No setup fee at all
- Per-keyword price of ¥100 a day
- Affiliate programme management too
- Osaka head office plus a Tokyo sales desk
Key Strengths
- Runs MEO map listing work to lift a clinic's local search visibility
- Tracks Google algorithm changes and proposes updated measures for clinic sites
- Replies quickly and communicates in detail with clinics, according to client feedback
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where Crosswalk Is Listed
Questions Dentists Ask About Crosswalk
How does Crosswalk charge for SEO?
They bill per keyword per day, from 100 yen a day, only while the keyword ranks inside the agreed position (top 10 by default). Monthly plans start at 15,000 yen, and partial months are pro-rated.
Is there a setup fee?
No setup fee is charged. A deposit equal to one month's fee per keyword is held instead and refunded after cancellation.
How long is the commitment?
The first four months are a preparation period in which the keyword cannot be changed. After the keyword first reaches the top ranks, a six-month main contract applies.
Do they offer map listing (MEO) work for clinics?
MEO is one of their services, alongside SEO, listing ads and social ads. They have not published clinic or dental examples.
Where are they based?
Their head office is in Hiranomachi, Chuo-ku, Osaka, with a Tokyo office in Ebisu, Shibuya-ku. The company was founded in April 2013.
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