Lyon SEO and editorial content agency with an in-house test lab, active since 2008
About TOP10 Stratégie
TOP10 Stratégie is a search agency in Lyon that has been operating since 2008. Mickael Challet is the founder, and the staff numbers roughly ten. Named team leads include Estelle, who heads the SEO division, Alexis, who heads publishing, and Marie, who heads the editorial division, supported by a group of web writers.
The agency is organised into five areas of expertise: SEO, an editorial unit, generative engine optimisation (GEO), data, and a research space called Le Labo. The GEO work targets how often a brand is cited in AI answer engines such as ChatGPT, Perplexity, Claude and Gemini. The editorial unit produces product pages, storytelling, blog articles and content aimed at Google News and Discover. Le Labo runs test-and-learn experiments on the agency's own sites, covering article length and title formats, layout changes, page speed and Discover visibility, and it builds internal tools that speed up audits and flag technical issues.
Their method starts with an analysis of the brand and its competitors, followed by an SEO benchmark, a tailored action plan and ongoing monitoring that allows for seasonal swings. If traffic falls, they propose a revised plan. Netlinking is offered as a separate service to build domain authority. Their tools include Google Search Console, Plausible, Screaming Frog, Semrush, SEObserver and YourTextGuru. First effects usually show within three to six months.
Published work leans towards e-commerce and content publishers rather than healthcare. Case studies cover Jardin et Saisons, where editorial depth, Discover-oriented content and PBN link building were used, and Les Recettes de Daniel, where the team produced more than 300 pages of brand storytelling, breed sheets and news articles. No dental or medical clients are named, and there is no healthcare page. A dental practice would therefore be buying general SEO and content expertise rather than sector experience. Their editorial capacity could still suit a dental group that needs a large volume of treatment pages or blog content in French.
The agency maintains a public SEO glossary and an active blog on Google updates and AI search. A testimonial on the homepage from a client CEO praises quality and responsiveness. No prices are published; prospects request a quote through the contact page. The team falls in the 2 to 10 staff range.
TOP10 Stratégie's Website
TOP10 Stratégie at a Glance
| Founded | 2008 |
|---|---|
| Team size | 2-10 employees |
| Headquarters | Lyon, Auvergne-Rhone-Alpes, France |
| Leadership | Mickael Challet (Founder); Estelle (Head of SEO division); Alexis (Head of Publishing division); Marie (Head of Editorial division) |
| Languages | French |
| Pricing | No prices published; quote on request. |
| Contracts & reporting | Action plan follows a brand and competitor analysis and SEO benchmark; ongoing monitoring adjusted for seasonality; first effects typically expected in 3 to 6 months. |
| Tools & partnerships | Google Search Console; Plausible; Screaming Frog; Semrush; SEObserver; YourTextGuru; in-house audit tools from Le Labo |
Dental Marketing Services
- SEO audits and benchmarking
- technical SEO
- netlinking
- editorial strategy and content writing
- generative engine optimisation (GEO)
- SEO data analysis and reporting
Dental Clients & Results
- Les Recettes de Daniel: more than 300 content pages produced (brand storytelling, breed sheets, news articles)
- Jardin et Saisons: editorial and Discover-focused content plus PBN netlinking, with conclusive results within the first months (no metric published)
Why Dentists Choose TOP10 Stratégie
- SEO specialist in Lyon since 2008
- Handles SEO during website redesigns to protect existing rankings
- Runs an in-house research section called Le Labo
- Publishes an SEO glossary, including a page on NAP consistency
- Office on Place Colbert in the Croix-Rousse slopes
Key Strengths
- Keeps practice name, address and phone consistent across listings for local search
- Benchmarks competitors' SEO methods before building a practice's action plan
- Audits and tracks practice sites with Search Console, Plausible, Screaming Frog and Semrush
- Compares results with previous years while accounting for seasonal patient demand
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where TOP10 Stratégie Is Listed
Questions Dentists Ask About TOP10 Stratégie
Has TOP10 Strategie worked with dental practices?
They name no dental or medical clients and have no healthcare page. Published case studies are for e-commerce and content brands such as Jardin et Saisons and Les Recettes de Daniel.
What does Le Labo do?
Le Labo is the agency's test-and-learn unit. It runs SEO experiments on the agency's own sites, such as content length, layout and speed tests, before applying findings to client work.
Do they optimise for AI search tools?
Yes. They offer generative engine optimisation aimed at being cited by ChatGPT, Perplexity, Claude and Google Gemini.
How long before SEO results appear?
First effects usually appear between three and six months, depending on the type of service.
Which tools do they use?
They use Google Search Console, Plausible, Screaming Frog, Semrush, SEObserver and YourTextGuru.
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