Cairo agency working only for doctors and clinics, with medical SEO and content
About Brandatomy
Brandatomy is a medical marketing agency based at 101 Omar Ibn el-Khatab Street in Almazah, Heliopolis, Cairo. It was set up in 2015 by Dr. Eng. Michael Emad Helmy, who serves as co-founder and chief executive, and Dr. Nardeen Salib, co-founder and marketing consultant. Its staff are fully focused on medicine and organises them into eight teams: medical content, account management, social media production, media buying, graphic design, community moderation, video editing, and SEO with Google Ads.
Its services cover branding and presentation, social media marketing, website development, SEO for medical websites and pages, Google Ads, video production, mobile apps and value-added services, and software. The software line includes Clinicatomy, a clinic management system the agency built to automate routine clinic tasks. Having writers who specialise in medical content is relevant for dental SEO, where treatment pages need accurate explanations of procedures that patients can follow.
Dental work is on record. Novello Dental Clinics is a client, with social media management on Facebook and Instagram, and its client logos include Novello Dental and Novello Laser. Most other clients are individual specialists in bariatric, plastic, cardiac and spinal surgery, urology, interventional radiology, gastroenterology and fertility, among them Dr. Ahmed El Masry, Dr. Heikal Mahmoud, Dr. Osama Khalil and Dr. Wael Ghanem. Institutional clients include Sunrise IVF Center in Egypt and Warith International Cancer Institute and Al Hayat Center in Iraq, plus the medical travel sites MedTripFinder and TheTripBooking.
The agency has helped healthcare providers in Egypt, Iraq, Saudi Arabia and England; the UK link comes through a neurosurgeon with NHS ties whose practice spans both countries. It has also managed one client's website for more than eight years, which points to long relationships with some doctors.
Testimonials on the site are from physicians. Dr. Ahmed El Masry credits the team with keeping him current on technology, Dr. Ahmed Hussein values branding that presents medical information clearly to patients, and Dr. Heikal Mahmoud says the agency helped him reach patients through online consultations and social channels. No ranking or traffic figures are published.
Prices and contract terms are not public; enquiries go through the site, phone or email. Brandatomy fits dental clinics and dentists in Egypt and other Arabic-speaking markets that want SEO, content, social media and advertising handled by a team that only works in healthcare, and that may also want clinic software from the same supplier.
Brandatomy's Website
Brandatomy at a Glance
| Founded | 2015 |
|---|---|
| Headquarters | Cairo (Almazah, Heliopolis), Cairo Governorate, Egypt |
| Leadership | Dr. Eng. Michael Emad Helmy (Co-Founder and CEO); Dr. Nardeen Salib (Co-Founder and Marketing Consultant) |
| Languages | Arabic; English |
| Pricing | Quoted per project · Not published |
| Tools & partnerships | Clinicatomy (own clinic management software); Google Ads; Facebook; Instagram |
Dental Marketing Services
- Medical website SEO
- medical content writing
- website development
- Google Ads
- social media management and community moderation
- branding and presentation
- video production
- mobile apps
- Clinicatomy clinic management software
Practice Types They Work With
- General dentistry
- cosmetic and laser dentistry (Novello Dental and Novello Laser)
Dental Clients & Results
Dental Practices They Have Worked With
- Novello Dental Clinics
Why Dentists Choose Brandatomy
- Works only in medical marketing for doctors and clinics
- Portfolio names Novello Dental Clinics as a client
- Co-founded in 2015 by an engineer and a marketing consultant
- Builds its own clinic management software called Clinicatomy
- Named testimonials from Dr. Ahmed El Masry and Dr. Heikal Mahmoud
Key Strengths
- Works only in medical marketing for doctors, clinics and hospitals
- Provides its own clinic management software for running practice operations
- Runs medical SEO and Google Ads for dental clinics
- Produces branding and video content for a clinic's social media
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where Brandatomy Is Listed
Questions Dentists Ask About Brandatomy
Does Brandatomy work only in healthcare?
Yes. The agency focuses solely on medical marketing, and its clients are doctors, clinics, hospitals and medical travel services. Its staff include a dedicated medical content team.
Which dental practices has Brandatomy worked with?
Novello Dental Clinics, for which it manages Facebook and Instagram. Novello Dental and Novello Laser logos appear among its clients.
What is Clinicatomy?
Clinicatomy is clinic management software developed by Brandatomy. It is designed to automate routine clinic tasks and save time on daily operations.
Which countries does Brandatomy serve?
It is based in Cairo and has worked with healthcare providers in Egypt, Iraq, Saudi Arabia and England.
Who runs Brandatomy?
It was co-founded in 2015 by Dr. Eng. Michael Emad Helmy, the CEO, and Dr. Nardeen Salib, a marketing consultant.
Reviews of Brandatomy
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