Edinburgh PR consultancy with health PR work for Scotland's largest dental group
About Holyrood PR
Holyrood PR is a public relations consultancy based at Bonnington Bond, 29 Breadalbane Street, in Leith, Edinburgh. Scott Douglas is a director and co-founder, and a second director, Raymond, was in place in 2015. The agency had a team of ten at that time. In October 2015 it was named Scotland's Most Outstanding Small Consultancy at the CIPR Scottish Pride Awards, and a staff member won Young Communicator of the Year the same year, the third such win for the agency in a decade. It won three awards in 2013, five in 2014 and three in 2015.
The service list covers media relations, PR photography, PR video, crisis communications, digital PR and social media, stakeholder engagement, public affairs, blog writing, website redevelopment, media training and influencer marketing. Client sectors include health PR, social care PR and public sector PR. Search is a small part of the offer: digital account executive Mairie Barr, who joined in 2021, handles SEO, website optimisation and social media and is exploring generative engine optimisation.
Their dental experience centres on Clyde Munro Dental Group, the Glasgow-based group that is Scotland's largest. The agency has produced a run of Clyde Munro stories filed under health PR: a 2020 piece as practices reopened after lockdown, a funding announcement, photography of the Bishopbriggs acquisition, a May 2021 video marking the group's 50th practice in Newton Mearns, a February 2022 release on buying KF Dental in Leith as its fourth Edinburgh site, and a July 2022 update on reaching 69 practices and more than 500,000 patients. Photos in these releases are credited as health PR photography. The terms of the engagement are not published.
This makes Holyrood PR most relevant to dental groups and practices that need press coverage for acquisitions, openings, investment or milestones, help in a reputational crisis, media training for clinicians, or event and launch photography. They do not offer a dental SEO service, so practices chasing map pack rankings would need a separate provider.
Their testimonials come from outside dentistry. Kids OR, a surgical charity, praises their grasp of the organisation and coverage at international, national and regional level. Simpson & Marwick, Mackie's of Scotland and Cala Homes credit them with responsive staff, strong story ideas, viral video and consistently positive coverage. Other named clients include Scottish Water, Dermal Clinic, Walking Scotland and the Standards Commission for Scotland.
Fees sit on a separate PR costs page, so pricing should be confirmed directly.
Holyrood PR's Dental SEO Page
Holyrood PR at a Glance
| Team size | 10 (2015) |
|---|---|
| Headquarters | Edinburgh, Scotland, UK |
| Leadership | Scott Douglas (Director and co-founder); Mairie Barr (Digital Account Executive) |
| Languages | English |
| Pricing |
Dental Marketing Services
- Media relations and press releases
- health PR
- PR photography for acquisitions and launches
- PR video
- crisis communications
- digital PR and social media
- media training
- stakeholder engagement
- blog writing
- website redevelopment
- SEO and website optimisation
Practice Types They Work With
- general dentistry
- DSOs/multi-location
Dental Clients & Results
- Clyde Munro Dental Group: health PR releases, photography and video covering acquisitions including KF Dental, Leith (Feb 2022) and the group's 50th practice (May 2021)
Dental Practices They Have Worked With
- Clyde Munro Dental Group
Why Dentists Choose Holyrood PR
- PR for a major dental group
- Crisis communications
- Digital PR
- Health PR specialism
- Based in Edinburgh and the Lothians
Key Strengths
- Provides PR photography for practice launches and openings
- Manages stakeholder engagement alongside media relations for practices and dental groups
- Runs social media for practices as part of its digital PR work
Awards & Recognition
- CIPR Scottish Pride Awards, Scotland's Most Outstanding Small Consultancy (2015)
- CIPR Young Communicator of the Year (2015, staff award)
How the DSA Score Breaks Down
Points earned: 22.1 of 100 (profile 19 × 0.8 + client feedback 6.9). DSA Score: 84/100
What Clients Say About Holyrood PR
- 4 on its website
Clients Most Often Praise
- Communication & responsiveness 2
In ShortAgency-site testimonials praise responsiveness, media contacts and positive coverage.
Health charity client says the agency delivered exactly what was needed, with first-rate responsiveness and media connections.
See it on holyroodpr.co.ukLaw firm client calls them the best PR firm in Scotland he has used, with smart, responsive staff.
See it on holyroodpr.co.ukFood brand client says the agency makes PR successful and painless, delivering viral video and press coverage.
See it on holyroodpr.co.ukShow 1 more client review
- Craig Lynes, Cala Homes: Housebuilder client says the media campaign was unmatched in recent history and coverage was all positive. Agency website
Where Holyrood PR Is Listed
Questions Dentists Ask About Holyrood PR
Have they worked with dental businesses?
Yes. They have produced a series of health PR releases, photos and video for Clyde Munro Dental Group covering acquisitions and growth milestones between 2020 and 2022.
Do they offer dental SEO?
They are a PR consultancy. A digital account executive handles SEO, website optimisation and social media, but there is no dedicated dental SEO service.
Can they help in a reputation crisis?
Crisis communications is one of their services, alongside media training and stakeholder engagement.
Are they recognised in the PR industry?
They were named Scotland's Most Outstanding Small Consultancy at the CIPR Scottish Pride Awards in October 2015.
Reviews of Holyrood PR
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