Paris digital studio for dentists covering websites, reviews, waiting-room TV and practice software
About Substances Actives
Substances Actives is a Paris digital studio that works only with health professionals, and dental practices make up the bulk of its client base. The company is based at 36 rue des Petits Champs in the 2nd arrondissement and is run by its founder and chief executive, Mathieu Rouppert. The in-house team includes a development engineer, a senior developer, several webmasters and photographer Marc Laguillaumie. The company was founded in 2003, has more than 500 dental practices in France as clients and manages more than 700 websites.
The studio believes that a better-informed patient takes a more active part in their own care. That shapes an offer that blends marketing with patient education: practice websites, patient newsletters, the Smile Mag magazine, visual identity, photo and video reportage, 360-degree Google virtual tours and Visual Activ, a waiting-room TV channel. Visual Activ draws on a library of more than 500 short health videos and uses a French-built player that keeps running during internet outages.
Their dental website service is a turnkey package. Sites are designed and built by the team in Paris, hosted in a French data centre, kept in line with the recommendations of the national dental council, and include online booking. Clients receive monthly reports on audience and keyword positions. On local search, they put the weight on a fully completed Google Business Profile with photos and a steady flow of patient reviews. Their Activ Review app sends satisfaction questionnaires, gathers recommendations and watches online reputation, and about one in two surveyed patients responds.
The client list suits general dentists, implant clinics and orthodontists, and the studio also serves ophthalmologists and aesthetic medicine. Their portfolio links to around 38 dental practice sites, and other named sites include espacedentairefoch.fr and orthodontie-bordeaux.com. Testimonials come from dentists in Marseille, Biarritz, Maisons-Alfort, Trilport, Paris, Royat and Le Kremlin-Bicetre. Recurring themes are quick delivery, a site that drew patients better suited to the practice, patients who understood treatment plans more easily, and a team that answers fast. The French oral health body UFSBD is a prevention partner, and partner logos include Nobel Biocare, ZimVie and Biotech Dental.
The company has moved beyond marketing into practice management with Matisse, a cloud dental software it publishes. Matisse offers scheduling with Doctolib sync, a unified patient file with imaging, eIDAS e-signature of quotes, stock tracking and AI-assisted coding, hosted on HDS-certified French servers. No prices are published for any service. Prospects can book a free website audit, and Matisse is quoted according to modules and user numbers, with a free trial and demo. The company has had coverage in Le Figaro, L'Express, Le Point, BFM Business and Le Parisien.
Substances Actives' Dental SEO Page
Substances Actives at a Glance
| Founded | 2003 |
|---|---|
| Headquarters | Paris, Ile-de-France, France |
| Leadership | Mathieu Rouppert (CEO and founder) |
| Languages | French |
| Pricing | No public prices. Free website audit offered; Matisse software priced by modules and number of users, with free trial and demo. |
| Contracts & reporting | Turnkey website package covering creation, hosting, updates and monthly audience and keyword reports; customer service Monday to Friday 8am to 8pm (2018). Contract length not published. |
| Tools & partnerships | UFSBD partner; Activ Review (in-house review app); Visual Activ (in-house waiting-room TV); Matisse (in-house dental software); Doctolib integration; HDS-certified French hosting; Google Business Profile; Google virtual tours |
Dental Marketing Services
- Custom dental practice websites with online booking
- dental SEO with monthly audience and keyword reports
- French data-centre hosting and ongoing updates
- Google Business Profile and local SEO
- Activ Review patient review collection and e-reputation monitoring
- Visual Activ waiting-room TV
- 360-degree Google virtual tours
- photo and video reportage
- patient newsletters
- social media management
- visual identity
- Smile Mag patient magazine
- Matisse cloud practice management software
Practice Types They Work With
- general dentistry
- implants
- orthodontics
- cosmetic dentistry
Dental Clients & Results
Dental Practices They Have Worked With
- Espace Dentaire Foch (espacedentairefoch.fr)
- dracheludovic.fr
- orthodontie-bordeaux.com
- Dr Veronique Lambert, Gramat
- Dr Sylvain Lombard, Marseille
- Dr Melanie Giallo, Biarritz
- Dr Olivier Bitan, Maisons-Alfort
- Dr Mai Lan Tran implant clinic, Trilport
- Dr Jean-Eric Lachaux, Paris
- Dr Amandine Boudon, Royat
- Dr Arnold Bellaiche, Le Kremlin-Bicetre
Why Dentists Choose Substances Actives
- Follows the Ordre des chirurgiens-dentistes website charter
- Partner of UFSBD, the French oral health union
- Runs Visual Activ waiting-room TV programme for practices
- Offers Activ Review tool for patient review management
- Founded and led by CEO Mathieu Rouppert
Key Strengths
- Produces practice photos, videos and newsletters to keep patients engaged
- Creates Google virtual tours of the dental practice with 360 photos
- Hosts dental practice websites in a data centre in France
- Includes audience reporting and ongoing SEO improvement in its turnkey practice website service
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where Substances Actives Is Listed
Questions Dentists Ask About Substances Actives
Does Substances Actives only work with dentists?
They are a digital agency for all health professionals, but dental practices dominate their testimonials and portfolio. Visual Activ is also marketed to ophthalmologists and aesthetic medicine practices.
Are their websites compliant with dental council rules?
Their sites follow the recommendations of the national dental and medical councils for practice websites. Sites are built in Paris and hosted in a French data centre.
How do they help with Google reviews?
Their Activ Review app sends patients satisfaction questionnaires, collects recommendations and monitors online reputation. Their local SEO advice centres on a complete Google Business Profile backed by regular reviews.
What reporting do I get?
The dental website package includes monthly audience reports and keyword position reports. Earlier materials also mention tracking time on site and the most visited pages.
What does it cost?
Prices are not published. They offer a free website audit and appointment booking to scope a quote, and Matisse software is priced by modules and users.
How long have they been working with dental practices?
The company was founded in 2003 and serves more than 500 dental practices in France. It has over 700 websites under management.
Reviews of Substances Actives
No reviews on this site yet. Have you worked with Substances Actives? Your review helps other dentists choose.