Private healthcare marketing agency with training courses and its own review and recall software
About LUMA Healthcare
LUMA Healthcare is the trading name of LUMA Srl, a marketing company that works only for private healthcare. It has operating offices on Via Trasimeno in Ravenna, Emilia-Romagna, and Via Nole in Turin, Piedmont, with its registered office in Sant'Agata Feltria in the province of Rimini. The company acts as the marketing division of private healthcare facilities, and its market is private hospitals, clinics, dental practices, outpatient centres and care homes. No founding year or founders are published.
Its work falls into three groups. Consulting covers brand audits, social media, SEO and SEM, Meta Ads, websites, graphic design and marketing plans. Training includes a soft-skills course for reception and call-centre staff and a ChatGPT course for healthcare workers. The third group is software built in-house, including Review Activator, WhatsAmb for WhatsApp messaging, an automated phone answering tool, a lead KPI dashboard, GEO Activator, LUMA GBP Sync for Google Business Profile and LUMA Recall. The team covers marketing managers, ad specialists, copywriters, designers, developers, photographers and software developers, though no names are published.
On search, the agency targets profitable keywords, runs Google Ads and produces a high volume of medical content written by copywriters who specialise in private healthcare. Sites are planned with booking integration, WhatsApp buttons and sections for doctors, services and insurance agreements. It reports performance to clients every month and calculates return on investment.
Review Activator is the most clearly documented product. After a visit, the clinic's management software sends a WhatsApp, SMS or email request. Patients who rate highly are sent to Google, while low ratings arrive as private feedback the clinic can act on. Setup costs 450 euros, followed by 99 euros a month paid yearly or 130 euros a month paid monthly, both on a 12-month term, with activation in 48 hours. Over 50 facilities use it.
Clients include around 60 organisations, among them Identicoop DentalPro, CTF Medical, Multimedica, Genea, Mater Dei General Hospital, Salus Medical Center Lugo and Studio 3B Ravenna. The CTF Medical project, a multichannel campaign for a medical centre, was presented at Exposanita 2026. Dental clinics that want help with front-desk conversion, recalls and reviews as well as new-patient campaigns are the clearest fit.
LUMA Healthcare's Website
LUMA Healthcare at a Glance
| Headquarters | Ravenna, Emilia-Romagna, Italy |
|---|---|
| Other offices | Turin (Via Nole 55); registered office in Sant'Agata Feltria (RN) |
| Languages | Italian |
| Pricing | Review Activator: 450 euros one-off setup, then 99 euros per month on annual payment or 130 euros per month on monthly payment (excluding VAT). Other services quoted after a free consultation. |
| Contracts & reporting | Review Activator has a 12-month term and 48-hour activation. Monthly performance review with ROI calculation for marketing clients. |
| Tools & partnerships | Review Activator; WhatsAmb; LUMA GBP Sync; LUMA Recall; GEO Activator; Dashboard KPI Lead; Mediflow; LUMA Connect; Google Ads; Meta Ads; Google Business Profile; MioDottore |
Dental Marketing Services
- SEO and SEM
- Google Ads
- Meta Ads
- social media management
- websites with booking integration
- medical content copywriting
- brand audit
- marketing plans
- Google review collection (Review Activator)
- Google Business Profile sync
- patient recall software
- WhatsApp messaging (WhatsAmb)
- reception and call-centre staff training
- AI training for staff
Practice Types They Work With
- General dentistry
- multi-specialty clinics
Dental Clients & Results
- CTF Medical: multichannel marketing strategy to raise visibility and reputation (presented at Exposanita 2026, no metrics published)
Dental Practices They Have Worked With
- Identicoop DentalPro
Why Dentists Choose LUMA Healthcare
- Works only with private healthcare providers
- Trains clinic reception and call-center staff
- Builds its own review and lead dashboard tools
- Turin operating office in Via Nole
- Publishes a case study for CTF Medical
Key Strengths
- Offers WhatsAmb, a WhatsApp chatbot with automatic patient reminders and mass campaigns
- Reactivates dormant patients through scheduled WhatsApp messages along the patient journey
- Segments patient email lists by age, treatment received and clinical history
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where LUMA Healthcare Is Listed
Questions Dentists Ask About LUMA Healthcare
Does LUMA Healthcare work with dental practices?
Yes. Dental practices are among the private healthcare facilities it serves, and its client logos include Identicoop DentalPro. Its tools for reviews, recalls and WhatsApp messaging are designed for clinics of this kind.
How does Review Activator collect reviews?
After each visit the clinic's software sends a request by WhatsApp, SMS or email. High ratings are directed to Google, while low ratings come back to the clinic as private feedback so it can respond.
What does Review Activator cost?
There is a 450 euro setup fee, then 99 euros a month paid annually or 130 euros a month paid monthly, excluding VAT. Both options run for 12 months.
Can LUMA train my reception staff?
Yes. It offers a soft-skills course for switchboard and call-centre staff aimed at turning enquiries into booked appointments, plus a ChatGPT course for healthcare workers.
How does LUMA report results?
The agency reviews performance with clients every month and calculates return on investment. Review Activator also has a dashboard with sentiment and rating trends.
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