Krakow healthcare-only marketing agency founded by pharmacists, with clinic packages and EBM content
About WiseMed
WiseMed sp. z o.o. is a Krakow agency that markets only healthcare and pharmaceutical organisations. Its registered office is at osiedle Oswiecenia in Krakow, with a correspondence address on ul. Leonida Teligi, and it is registered under KRS 0000918840. The agency was started by two pharmacy graduates, Piotr Guzy, a practising pharmacist and health technology assessment analyst, and Slawomir Ludzik, a soft-skills trainer who is also a board member and handles sales. Joanna Ostrowska is listed as a specialist for medical clients. They have five years of industry experience, and the whole team has a medical education.
The founders set up WiseMed after seeing how much inaccurate medical content circulates online. Their method rests on three ideas: analytics that combine scientific data with research into the client's market, plain-language communication, and content written to evidence-based medicine standards. This shows in services such as expert blog articles, printed patient materials, video scripts, patient education campaigns and training for doctors and pharmacists.
For clinics, the offer covers social media management with quarterly content plans, Google and Meta advertising with performance reports, website audits that look at UX, booking paths, loading speed and WCAG accessibility, SEO and generative-engine optimisation, Google Business Profile management, newsletters, branding, filming and long-term strategy. Doctors who want a public profile can buy a personal branding service with on-site video, social media handling and a personal website. For larger brands they also run omnichannel campaigns, PR, key opinion leader relations, market research and audits.
Pricing is published as monthly starting points, all net. The patient-acquisition package, which bundles ads, SEO, Google Business Profile, a website audit and an economic analysis, starts at 4,500 zloty. An image package for multi-specialty clinics and hospitals starts at 1,900 zloty, and personal branding for doctors at 2,500 zloty. A standalone communication audit takes seven to ten business days and was on promotion at 950 zloty net. Clients sign an annual agreement with an open formula that lets services be added or removed, and onboarding takes two to four weeks.
Clients include Fresenius Kabi, Audika, Medica, Salveo, OASIS Diagnostics, Przychodnia Rzeszowska, Przychodnia Bochenska, badania.pl and Zbadaj Raka. None of these is a dental practice, and dentistry is not mentioned. WiseMed does not have an exclusively dental profile, though it has produced doctor-reviewed content and patient Q&A on dental topics. They are best suited to multi-specialty clinics, larger medical facilities and doctors building a personal brand; a dental practice should ask about dental-specific experience.
WiseMed's Website
WiseMed at a Glance
| Headquarters | Krakow, Lesser Poland, Poland |
|---|---|
| Leadership | Piotr Guzy (co-founder, pharmacist); Slawomir Ludzik (co-founder, board member, sales); Joanna Ostrowska (medical client specialist) |
| Languages | Polish |
| Pricing | Monthly packages, net: patient-visits package from 4,500 zl; image package from 1,900 zl; personal branding for doctors from 2,500 zl; communication audit 950 zl net (promotional, regular 1,800 zl); custom scopes quoted individually. |
| Contracts & reporting | Annual agreement with an open formula allowing services to be added or removed; implementation in 2 to 4 weeks; communication audit delivered in 7 to 10 business days. |
| Tools & partnerships | Google Ads; Meta Ads; LinkedIn Ads; Google Business Profile |
Dental Marketing Services
- Google and Meta advertising with performance reports
- SEO and GEO
- Google Business Profile management
- website audit covering UX, booking path, speed and WCAG accessibility
- social media management with quarterly plans
- expert SEO blog content and patient materials
- video and branding
- personal branding for doctors
- newsletters
- communication audit
Why Dentists Choose WiseMed
- Healthcare-only agency
- Listed in two dental rankings
- Serves providers nationwide
- Complete marketing service
- Based in Kraków
Key Strengths
- Works only with healthcare providers, understanding how patients choose a clinic
- Delivers complete marketing for dental practices under one agency
- Plans dental marketing strategies that bring new patients to a practice
- Supports practices nationwide, working remotely where needed
How the DSA Score Breaks Down
Points earned: 20.8 of 100 (profile 26 × 0.8 + client feedback 0). DSA Score: 84/100
Where WiseMed Is Listed
Questions Dentists Ask About WiseMed
Does WiseMed specialise in dental practices?
No. WiseMed works only with healthcare and pharmaceutical organisations, but it does not mention dentistry and its named clients are clinics, diagnostics firms and pharma brands. It does not have an exclusively dental profile.
Who runs WiseMed?
The agency was founded by two pharmacy graduates, Piotr Guzy and Slawomir Ludzik. Ludzik is a board member and leads sales, and Joanna Ostrowska is the specialist for medical clients.
How much do their packages cost?
Published monthly packages start at 1,900 zl net for image work, 2,500 zl for doctor personal branding and 4,500 zl for the patient-acquisition package with ads, SEO and Google Business Profile. Custom scopes are quoted individually.
What contract do they use?
Clients sign an annual agreement with an open formula, so services can be added or removed. Implementation takes two to four weeks after signing.
How do they handle medical advertising rules?
WiseMed's content follows evidence-based medicine principles and reliable medical sources. Its social media audit checks compliance with rules on advertising medical services, medicines and medical devices.
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