Heraklion hospitality-focused web and digital marketing agency building on Umbraco
About EyeWide Digital Marketing Agency
EyeWide is a digital marketing and web development agency based at Konstantinoupoleos 12 in Heraklion, Crete. It has been active since 2006 (some listings say 2008) and has around 20 years of experience. Minas Liapakis is founder and CEO, and Lefteris Trihakis is a co-founder. Most of their published work is for hotels, resorts and other tourism businesses in Greece, Cyprus and abroad, and they also serve startups and general businesses.
The services centre on websites. They build fully custom sites on Umbraco CMS, offer a lighter semi-template option for smaller firms, and maintain Umbraco and WordPress sites under support packages. Around this sit AI readiness and technical SEO, content writing and photography, newsletters, Google and Meta advertising, e-commerce, direct payment links, dynamic QR codes and 360-degree photos and video. A typical website project runs eight to twelve weeks, including analysis, design, testing and CMS training. Audits and redesigns are offered only for sites they built themselves; other sites get advice or a rebuild.
Their search thinking is visible in blog posts. A local SEO guide stresses a complete Google Business Profile, matching name, address and phone details across directories, and steering customers to leave reviews on one platform, ideally Google. A 2025 article on moving from SEO to AI optimisation recommends schema markup, direct FAQ answers, clear service and price information and measuring presence in AI-generated answers. They also sell a reviews widget that pulls ratings from Google, Facebook, TripAdvisor and Booking.com onto a site with schema markup.
They have no named dental or medical clients. Named clients are hotels, including Kahlua Hotel and Suites in Hersonissos, Royal Marmin Bay and Santo Maris Oia in Santorini, where online revenue rose more than 70 percent from 2016 to 2017. At the 2018 Greek Hospitality Awards they took Gold for Best Hotel Digital Marketing Agency and two Silver awards, and in 2021 Cloudbeds included them in a list of the top 50 hotel digital marketing agencies worldwide. In that period they were also a Google Premier Partner and a member of SETE, the Greek tourism confederation.
Prices are not published; each client receives a written proposal with hosting and domain costs itemised separately. For a Cretan clinic that treats visiting patients, their multilingual hospitality sites, review tools and virtual tour work are the most relevant skills, but a practice would be their first known healthcare client.
EyeWide Digital Marketing Agency's Website
EyeWide Digital Marketing Agency at a Glance
| Founded | 2006 (some listings say 2008) |
|---|---|
| Headquarters | Heraklion, Crete, Greece |
| Leadership | Minas Liapakis (Founder and CEO); Lefteris Trihakis (Co-founder); Antonis Papachrysanthou (Head of Performance Ads, as of 2018) |
| Languages | Greek; English |
| Pricing | No prices published. Tailored proposals; hosting and domain billed as separate annual costs. |
| Contracts & reporting | Website projects typically 8 to 12 weeks including CMS training; post-launch support contracts cover maintenance, updates, content changes and SEO/AI monitoring. Audits and redesigns only for sites they built. |
| Tools & partnerships | Umbraco CMS (v13 LTS); WordPress; Google Premier Partner (2018-2019); SETE member; Google Street View 360 imagery |
Dental Marketing Services
- Custom and semi-template website development on Umbraco
- website SEO and AI optimisation
- content creation and photography
- Google and Meta ads
- reviews aggregation widget
- 360-degree photos and video
- newsletter campaigns
- CMS support and maintenance
- dynamic QR codes
- direct payment links
Dental Clients & Results
- Santo Maris Oia Luxury Suites & Spa: online revenue up over 70% (2016 to 2017)
Why Dentists Choose EyeWide Digital Marketing Agency
- Working from Heraklion since 2006
- Reports more than 500 completed projects
- Three Greek Hospitality Awards, including a Gold award
- Runs a separate Google Street View 360 photo service
- Builds sites on Umbraco, a less common CMS choice
Key Strengths
- Adds AI.txt and LLM-oriented schema so AI tools can read practice site content
- Sets canonical and hreflang tags for practices with multilingual websites
- Builds treatment FAQ pages answering the questions patients ask
- Writes alt texts and SEO-friendly names for practice and treatment images
Awards & Recognition
- Greek Hospitality Awards 2018: Gold, Best Hotel Digital Marketing Agency
- Greek Hospitality Awards 2018: Silver, Best Digital Advertising and Performance Campaign
- Greek Hospitality Awards 2018: Silver, Best Hotel Marketing and Social Media Provider
- Cloudbeds top 50 hotel digital marketing agencies (2021)
How the DSA Score Breaks Down
Points earned: 20.8 of 100 (profile 26 × 0.8 + client feedback 0). DSA Score: 84/100
Where EyeWide Digital Marketing Agency Is Listed
Questions Dentists Ask About EyeWide Digital Marketing Agency
Has EyeWide worked with dental practices?
They have no named dental or medical clients. Their named clients are hotels and tourism businesses in Crete and Santorini.
How long does a new website take?
A typical site takes 8 to 12 weeks. That covers analysis, design, development, testing and training on the CMS.
Which platform do they build on?
Custom sites are built on Umbraco CMS version 13 LTS, with a semi-template option for smaller budgets. They also support WordPress sites under maintenance packages.
Do they help with reviews and Google visibility?
They sell a reviews tool that displays Google, Facebook, TripAdvisor and Booking.com reviews on a site with schema markup. Their blog advises a complete Google Business Profile and consistent business details across directories.
How is pricing set?
No prices are published. Each client gets a tailored proposal, with hosting and domain costs listed separately.
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