Bordeaux digital marketing agency founded by three partners, covering SEO, ads and CRM
About Digital Passengers
Digital Passengers is a digital marketing agency based in Bordeaux. Its founders are Magali Thepot, Thomas Labeyrie and Marc Noel, three friends who between them had around 20 years of experience when they set up the business in 2016. The agency grew revenue by 60 percent in 2020 as companies moved their sales and marketing online. Thomas Labeyrie is associate director in charge of business development. The office is at 17 rue de la Boetie in Bordeaux, and the team has 2 to 10 people.
The agency acts as a support partner for business owners and sales teams going through digital change, rather than as a pure SEO shop. It has separate services for inbound marketing, search engine optimisation and keyword research, social advertising on Instagram, LinkedIn, TikTok, Pinterest and Snapchat, e-commerce and online sales growth, and a tailored performance support offer. By share of work, e-commerce comes first, followed by content marketing, app development, social media, general digital marketing and SEO.
For a dental practice, the relevant parts are keyword research and SEO content, inbound campaigns that nurture enquiries over time, and paid social campaigns for specific treatments. The agency also helps clients choose and set up CRM tools, which a reviewer specifically mentions, and that can be useful for clinics that want to follow up consultations for implants, aligners or cosmetic work. They have no dental, medical or healthcare page and no named dental clients, so a practice would be one of many sectors rather than a core market.
Reviews are consistent. They have a 4.8 average on Feedbax from 38 reviews. Reviewers describe the team as professional and quick to respond, one says the agency helped them pick a CRM and followed up closely afterwards, and another, a client of almost three years, reports steadily improving results. La Fabrique du Net and Sortlist also host a small number of client reviews.
Published pricing is limited. The minimum budget is 1,000 euros. Bordeaux and Nouvelle-Aquitaine practices that want one partner for content, campaigns and CRM may find the mix of services a practical fit.
Digital Passengers' Website
Digital Passengers at a Glance
| Founded | 2016 |
|---|---|
| Team size | 2-10 employees |
| Headquarters | Bordeaux, Nouvelle-Aquitaine, France |
| Leadership | Magali Thepot (Co-founder); Thomas Labeyrie (Co-founder, associate director business development); Marc Noel (Co-founder) |
| Languages | French |
| Pricing | Minimum budget of 1,000 EUR |
Dental Marketing Services
- SEO and keyword research
- inbound marketing
- content marketing
- social ads (Instagram, LinkedIn, TikTok, Pinterest, Snapchat)
- CRM selection and setup
- website and e-commerce development
Why Dentists Choose Digital Passengers
- Annual content calendar
- Writes and publishes for you
- Newsletter management
- CRM experience
- Missions €10,000-€50,000
Key Strengths
- Can use CRM data to target newsletters at existing patients
- Runs technical and semantic audits of practice websites
- Reports practice campaign KPIs with Google Analytics and Data Studio
- Builds netlinking campaigns to strengthen a practice site's authority
How the DSA Score Breaks Down
Points earned: 20 of 100 (profile 25 × 0.8 + client feedback 0). DSA Score: 84/100
Where Digital Passengers Is Listed
Questions Dentists Ask About Digital Passengers
Does Digital Passengers specialise in dental marketing?
No. It is a general digital marketing agency in Bordeaux with no dental or healthcare page or named dental client. Its SEO, inbound and social ads services can still be applied to a practice.
Who runs the agency?
It has three co-founders: Magali Thepot, Thomas Labeyrie and Marc Noel. Thomas Labeyrie is associate director for business development.
What do clients say about them?
They have a 4.8 average on Feedbax from 38 reviews. Reviewers mention professionalism, fast responses, help choosing a CRM and steady performance gains over a multi-year relationship.
What is the minimum budget?
The minimum budget is 1,000 euros. Detailed package prices are not published, so a practice should request a written quote.
Can they run paid campaigns as well as SEO?
Yes. Alongside SEO and keyword research, the agency runs social advertising on Instagram, LinkedIn, TikTok, Pinterest and Snapchat and offers inbound marketing programmes.
Reviews of Digital Passengers
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